1066800-40957500 FUNDAMENTALS OF ENTREPRENEURSHIP

1066800-40957500
FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)
BUSINESS OPPURTUNITY
LEGACY ENTERPRISE
PARTNERSHIP
FACULTY & PROGRAMME: HOTEL MANAGEMENT & TOURISM
SEMESTER : SEMESTER 4
GROUP MEMBERS :
NURSYUHADA MUNIRAH BT REDZUAN (2015153255/HM1104A)
MUHAMMAD HAFIZ B. ABD HALLIM (2015552093/HM1104A)
MUZANI B. MOHTI (2015124817/HM1104B)
PREPARED FOR
MADAM RUSNAH ISMAIL
SUBMISSION DATE
12 OCTOBER 2017
TABLE OF CONTENT
NO TITLE PAGE
1. Acknowledgement 2
2. Business Opportunity:
Troka Coffee
Kazza Network
Trusther Iphone 3-6
7-9
10-12
3. Selection of business opportunity 13
ACKNOWLEDGEMENT

Alhamdulillah, we manage to finish the task given by Madam Rusnah Ismail in subject Entrepreneur 300. In this task, we need to produce at least three product or services. In process to finish this task, we have been asked to build a team that consist three members. The group members are Nursyuhada Munirah Bt. Redzuan, Muhammad Hafiz B. Abd Hallim and Muzani B. Mohti.
The first phase of the task is to decide three kind of business or services that different from other. Through discussion, we decide to choose food industry (Troka Coffee), fashion industry (Kazza Network) and gadget industry (Trusther Iphone).

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Our vision is to choose the best proposed business for our company business plan. Other than that,
BUSINESS OPPORTUNITY
TROKA COFFEE
Background of the industry.

Troka Coffee was managed by Puan Normaliza Karim. Troka Coffee has been established in 2016 as the first outlet being opened in Ampang Point Shopping Center,Ampang. Then, second outlet was located at Melawati Mall, Taman Melawati.

Trend.

Malaysia is a gastronomic delight with a wide variety of foods and dishes with citizens from three large ethnic groups namely Malay, Chinese and Indian, each with their own cuisine the availability and mix of flavors and recipes are astounding. Many people love to eat Malay food because the price itself is not so expensive and affordable Malaysian people eat Malay food all the time because many choices of food and dishes that we can choose. Besides, they also likes to eat fast food because fast food is a type of food that is prepared and served within a few minutes. It is very convenient to buy it when you are busy and want to eat on the move running to the important meeting. Moreover, people who have high income will eat western food because the price is quite expensive. Majority people will come with their family, relatives or friends for gathering and reunion.
Future Prospect.

The future prospect that we can do is to have employee training skill at the Troka Coffee. Training has many benefits for new staff which is they acquire new skills, increasing their contribution to the business and building their self-esteem. Also, they’re up skilled to do new and different tasks, which keeps them motivated and fresh.
Working in the restaurant industry can be a demanding, high intensity job. Knowing how to interact with customers, safely and cleanly prepare food is integral to success in the field. Besides, restaurants are fast-paced businesses so for the future prospect Troka Coffee need the support of Human Resource Management to manage functions such as recruitment, performance management and staying in compliance with employment and food-handling regulations. Other than that, function of Human Resource is to support workplace safety training and maintain federally mandated logs for workplace injury and fatality reporting. Moreover, Troka Coffee want to add more branch at other places. It is good for customer getting to know more about the restaurant which is Troka Coffee. Also, people from other state also can taste the deliciousness of their food and pastry.
Factors in selecting the proposed business.

To promote more about Troka Coffee to the customer.

They use coffee bean from Italy.

Food is important to human.

The product.

The foods
Varieties of Western delicacies are served at Troka Coffee despite some local foods such as special Nasi Lemak. Quality of foods are prepared and cooked by our chef and delivered freshly to outlet. To ensure the satisfaction of customers, we have prepared foods for all ages and all sorts of required taste.
The pastry
Our pastries are fresh and have been the favorites’ among the customers. Suitable for all ages, varieties of pastries comes in many flavors and types. Another favorites in Troka Coffee is our varieties of cakes.

The beverages
To complement the foods and pastries, Troka Coffee also specialize in brewing coffee as well as other available drinks. Our coffee are guaranteed fresh and prepared by our talented Barista to give the customers the best quality of coffee.

Location.

Troka Coffee Melawati Mall Shopping Mall, Taman Melawati, 53100 Ampang, Selangor, Malaysia.
Strengths, Weaknesses, Opportunity and Threat Analysis (SWOT analysis)
STRENGTHS
Using a quality product to serve to the customer.

Give affordable price for the customer.

Varieties of food including traditional food such as Nasi Lemak.

Provide many kind of amenities to the customer such as toilet.

Promote our Troka Coffee by give promotion to the customer as buy 1 free 1.

WEAKNESSES
The staff lacked of knowledge and skill.

Lacking of facilities for operation team.

Advertisement is not effective and not giving an impact. For example, banner.

The location of the restaurant is not strategic.

OPPORTUNITY
Customer love to come for gathering with their friends.

Staff from other store in the shopping complex will come and eat at the café.
THREAT
Compete with other well-known restaurant.

The price for the raw material is increase because of the economy.

KAZZA NETWORK
Background of the industry.

Kazza Network is the premium supplier for sportswear. Kazza Network has been established in 2015. We create, customize and personalize your jerseys. It is located at Taman Melawati. The shop open from Monday to Saturday from 10.30 am to 7.00 pm.
Trend.

Fashion is one of the world’s largest and most fragmented industries. There are different styles of clothing in this world. The bar graph shows that the Malaysian people normally choose to wear casual clothes rather than traditional wear because casual clothes can be wearing no matter where we go and it is also comfortable. Meanwhile, traditional clothes only wear during traditional events. Besides, Malaysian people wear formal attire only during office time and as for casual, they wear during leisure time. For instance, jeans are universally used by youngsters and teens of any country due to its comfort. Lastly, Malaysians are gradually becoming more active and participating in a wider variety of sports in an effort to lead a healthier lifestyle. In addition, some younger consumers are taking part in various marathons and fun runs, having been influenced by their peers. So, they will attend for this kind of activity wearing sports attire.

Future Prospect.

The future prospect for Kazza Network is to have more product line like yoga pants, sport shoes and sport equipment so the customer does not need to find another store to buy things that related to sport. Besides, Kazza Network should add more staff. It is because to make sure the business run smoothly. The staff must well trained so that customer loves to come to buy sportswear from Kazza Network. Moreover, the other future prospect is to make the advertising more effective and aggressive. For example, work with influential people that have large social followings. As influential people increasingly build their own media platforms and reach, brands must consider how to best pair their product offerings with the influencers that can best promote them. Lastly, add more branch at other place so that they can come to buy the sportswear.

Factors in selecting the proposed business.

People like being comfortable
While the popularity of wearing jersey is often cited as a fashion trend, we believed that shoppers are hooked on casual comfort and shoppers will continue to choose this kind of apparel.

Opportunities to exercise are improving
Malaysian people likes to wear jersey when do sports. Increased activity leads to increased athletic apparel.

Sportswear has become fashionable
Perhaps the strongest factor is the rise of “athleisure”, or the trend of wearing gym clothes as everyday attire.

The product.

Jersey
Futsal boots
Soccer boots
Strengths, Weaknesses, Opportunity and Threat Analysis (SWOT analysis)
STRENGTHS
Good quality of jersey and futsal or soccer boots.

They have their regular customer.

Customers can design their own jersey.

Kazza Network give affordable prices to their customers.

WEAKNESSES
It is not a strategic place to open a shop.

Lack of substitute product like they do not sell yoga pants, trousers and so on.

It does not have branch.

OPPORTUNITY
Whenever the customer wants to buy Jersey they know where to find us.

Trend nowadays teenagers love to wear jersey than t-shirt.
Organizer of a futsal or badminton competition will order custom jersey to be given to their participant.

THREAT
Package arrive late to the customers.

Have to compete with well-known competitors such as Nike and Adidas.

Economy affect the purchasing power of the customer and retailer because of the tax, store have to increase the price of the clothing when the cost to make the jersey increase.

TRUSTHER IPHONE
Background of the company.

Trusther Iphone is business online and does not have shop yet.

Trend.

The bar graph shows that Malaysian people loves to use smartphone compare to laptop and tab. Smartphone technology has faced tremendous growth in all regions in the world. The use of smart phones in the society has had many impacts. Most people in most sectors are using the smart phones because sharing of information has been made much easier. The students can access valuable educative information from the internet with the help of smart phones. Meanwhile, a laptop is generally characterized as a mobile personal computer, a device on which you can perform all the tasks available on a desktop but in a mobile, light, compact fashion. For many users, laptops have become their preferred computing device because it allows them to complete all the tasks they would need on a desktop but laptop gave higher capacity of battery. The average laptop would only run for roughly four to five hours. Tablets are currently the pinnacle of mobile technology. They are compact, very lightweight and extremely easy to carry. However, they do not possess the processing power of a laptop. Their functionality as a computing device is very limited, although sufficient for some people’s uses. Additionally, tablets can be used in a variety of specialized careers like design and music. Lastly, smartphone, laptops and tablets offer extremely convenient and powerful features, but the most efficacious for you will be based upon the tasks you seek to complete by the device.

Future Prospects.
The future prospect for the business Trusther Iphone that we can identify is they want to apply a license for the business as soon as their business become really solid because they only selling their goods in media social through Instagram and they feel insecure about the future of their business if they only stick with selling their goods using Instagram. Next, they want to open their very first store to make their business recognized more by the public and to properly compete with other competitors. Other than that, they wish to expand their product line by adding more stuff to sell such as screen protector, case phone and other stuff that are related with Iphone. Lastly, after they have open their store they want to hire an employee who is able to repair a smartphone because they want to make their shop to be a focus only for Iphone or apple user to buy the stuff that they need for their gadget or to repair their smartphone.

Factors in selecting the proposed business.

One of the trusted seller in Instagram.

Nowadays, it is trend to use smartphone like Iphone.

Smartphone represents an essential and very important human need as human as well as a basic human right.

The product.

Iphone 4
Iphone 4s
Iphone 5
Iphone 5C
Iphone 5s
Iphone 6
Iphone 6s
Iphone 6 plus
Iphone 6s plus
Iphone 7
Iphone 7 plus
Iphone SE
Strengths, Weaknesses, Opportunity and Threat Analysis (SWOT analysis)
STRENGTHS
Excellent branding.

The best designed phone in the market.

More innovative, features and model.

They have excellent promotion.

WEAKNESSES
It is expensive product.

Lack of choices for the customers because only have model Iphone only.

It does not have store because only selling goods in online.

OPPORTUNITY
Social lifestyle like to use Iphone/smartphone.

It is new technology.

Huge untapped market.

THREAT
The product is not guaranteed to arrive with a good condition.

Bad economy.

Threat from cheaper substitutes.

Change in taste.

SELECTION OF BUSINESS OPPORTUNITY
As for conclusion, the best proposed business is suitable for my group is food industry which is Troka Coffee. We chose Troka Coffee because it have more strengths than weaknesses compared to the other two business. Despite being a new player in the F&B, the outlet has proven a tremendous improvement in the form of customers’ satisfaction as well as the quality of foods. Restaurants have always played an essential role in the business, social, intellectual and artistic life of a thriving society.

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