Estee Lauder History and Mission Statement

October 15, 2017 History

History The original Estee Lauder label was launched by Estee and her husband Joseph Lauder in New York City in 1946; it is a U. S manufacturer and marketer of skin care, cosmetics, and hair-care and fragrance products. She began her business with skin care products, and first sold to beauty salons and hotels, however, in the early year, Estee facing the rejection of convince Madison Avenue to carry her product, she began to market directly to targeting high-class customers by selling her product through boutiques and department stores. In 1961, Hong Kong market opening; in 1964, a line for men named Aramis was launched; in 1967, Mrs.

Estee Lauder was named one of ten Outstanding Women in US; in 1995, Estee Lauder went public; in 1998, a new division named ELC Online was created, Estee Lauder was one of the first major cosmetics firms to offer online shopping; in 2004, Jane business was sold and Mrs. Estee Lauder passed away; 2006, Stila was sold. In a course of 60 years, Estee Lauder has expanded into a superpower possessing 18 beauty product brands, among which are the 5 brands designed and launched by the group itself: the original Estee Lauder; Clinique Laboratories, Inc. a specialist in allergy-tested, fragrance-free and dermatologist-approved cosmetics; Aramis Inc. , a pioneer in prestige fragrances and grooming products for men; Prescriptives, which emphasizes on personalized make-up; and Origins, for those seeking natural ingredients. The company’s other 13 brands were all results of strategic acquisitions. The portfolio of brands can be categorized into: the core labels for mature customers, including Estee Lauder, Clinique, Aramis, Prescriptives, and La Mer; eco-correct labels, namely Aveda and Origins; and hip labels, comprising Bobbi Brown, M.

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A. C. , Lab Series, Rodan + Fields, American Beauty, Flirt. Donna Karan, Darphin1, Jo Malone, Bumble and Bumble, Tommy Hilfiger, and Kate Spade. Although Estee Lauder has passed away, but her spirit of purse beauty will be pass down by her children and grandchildren. Vision “Bringing the best to everyone we touch and being the best in everything we do. ” Estee Lauder’s current vision is easy to understand and inspiring, we are not only selling cosmetic, not only the method to become beauty, we are actually selling a dream, a dream of “every ladies can become a beauty”.

As Estee Lauder’s belief that every woman can always have beauty and style. Mission Statement We are a family company committed to working together with uncompromising ethics and integrity. We strive to always: • Provide customers with innovative cosmetic products of the highest quality. • Deliver outstanding service by treating each individual as we ourselves would like to be treated. • Create an environment that fosters personal growth and well being. • Build partnerships with our suppliers, retailers and colleagues based on fairness and trust. • Enhance our reputation of image, style and prestige. Pursue profit, but never at the expense of quality, service or reputation. • Eliminate waste and reduce inefficiencies in order to provide maximum value to our customers. • Be responsible citizens in every community we serve. Estee Lauder brand spirit continues today and become a valuable basis for future development. Cooperation with the style pioneer, to seek a breakthrough in the pursuit of science and technology and a huge loyal consumer base is the reason for the success of Estee Lauder. The Estee Lauder beauty journey will seek to continue forever.


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