Product Life Cycle of Nokia

November 12, 2017 Management

Kapil Kumar 1807 A01 Regd Id 10810515 The product life cycle The most effective way to reduce the impact on the environment is to integrate environmental considerations into the product development process. To do this, designers must consider the environmental impact of materials, energy and toxicity across an e–product’s entire life cycle. The product life cycle begins when raw materials are extracted from the earth and ends when the materials from the products are reused, recycled, recovered or discarded. Currently, most of what we produce goes straight to landfill.

The aim is to close the loop and recycle materials back into the manufacturing process. This will conserve the earth’s mineral resources, save energy (by reducing mining and transportation) and reduce waste. NOKIA PRODUCT CYCLE Life cycle thinking, the so called “cradle to grave” approach, requires that environmental performance of all members in the chain is known and managed. M= Material E= Energy W= Waste & Emissions FROM START TO FINISH Ever wondered where your toaster came from? Every product goes through many different Stages – from the raw materials to the finished item – and production processes Raw materials Stage 1 mining metal ore and smelting into metal alloys *pumping oil and cracking into fuel to make plastics *refining sand into glass and semiconductors *cutting trees and processing them into wood or paper Manufacture Stage 2 Manufacture – parts formation and assembly *transforming material into part via mould or tool *combining parts into subassemblies *combining subassemblies into products *packing products for distribution Purchase Stage 3 Purchase – from shelf to users *exposure of product in retail outlet *support by advertising media *information about product (staff, advertising, leaflet) Use Stage 4 Use – consumption of product installation of products *First use *regular use *maintenance and repair Stage 5 Disposal – collecting and moving the used product *consumer uses the collection system *collectors decide whether the product is reusable, recyclable, or disposable Stage 6 Disposal – reuse, recycling and disposal, and sorting and processing *If reusable, the product is serviced, repackaged and redistributed *If recyclable, the product is disassembled: recyclable components are sent to recycling Centers and non-recyclable components treated as disposable *If none of these apply, the product is land filled or incinerated The complete life cycle of Nokia Commitment to protecting the environment is an integral part of the Nokia Corporate culture and it is embedded in our values. –Life cycle thinking, a conceptweare working to embrace, covers all environmental concerns relating to our products. We believe that Nokia’s open and ethically sound approach will help us reach the goal of sustainable development” – Chairman of the Board and CEO, Jorma Ollila Sustainable development is defined as “meeting the needs of the current generation without compromising the ability of future generations to meet their needs”. Environ- mental protection is not something that can be added on at the end.

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It comes at the beginning, taking into account all phases of the product lifecycle. In “old school” environmental manage- meant a company is responsible only for Its Own environmental impact. At Nokia, however, we have adopted a “life cycle concept” of environmental management. This concept takes into consideration all phases of the product’s life cycle, from design and raw mate- rails, to manufacturing and packaging, distribution and use, and finally to end of life treatment. For this reason, the environmental policies and performance of our suppliers are an important part of our own environmental performance.

Hence we take environmental issues into consideration when assessing potential or existing suppliers. Environmental management is not a separate process but an integral part of all our operations, and those of our suppliers, inseparable from the processes of manufacturing, distribution and disposal. To reach that goal, we make continual improvements in our own environmental performance, and expect the same of our suppliers. Nokia environmental guidelines for our suppliers. The supplier shall have an environmental policy. This policy, a statement of the organisation’s environmental principles and intentions, provides the framework for action.

It shall be approved by the company’s management and be relevant to the organization and its operations. When the organization is part of a larger one, its sub-policy should not be in conflict with policies at higher levels, but should provide more detail and be relevant to individual locations. The policy shall include commitment to environmental protection, prevention of pollution, Compliance with environmental legislation, and continual Improvement. The supplier shall evaluate its suppliers’ environmental performance and set Environmental improvement targets as necessary.

The environmental performance in each stage of the entire supply chain Contributes to the total environmental impact of the final product. This “cradle to grave” approach adopted by Nokia requires that the environmental performance of all members of the chain is known and effectively managed. This ex- tends upstream along the supply chain to suppliers of components and to the extraction of raw materials. Going downstream this covers the use of the product, as well as the eventual disposal or recycling of components or materials.

The supplier shall upon request declare the raw material content of its Products delivered to Nokia. Customers are placing increasing demands for full material declaration, i. e. the total raw material content of the product. This demand applies throughout the whole supply chain. This information is needed in order to utilize the material in the best possible way, e. g. for recycling purposes. A full material declaration is preferable; from the start a minimum requirement is A list of environmentally relevant materials according to a list provided by Nokia End of Life (EoL) practices

The supplier shall upon request provide end of life treatment Recommendations for its products. Producer responsibility will require the producer to take back and recycle certain types of end products at the end of their useful lives. Recycling can mean one of several options, e. g. reuse, recycling, refurbishment or conversion. In order to manage the recycling process and increase the eco-efficiency of the process, it is necessary for us to have the relevant data on the raw materials and treatment of the components in our products.


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