Dominant logic are utilized in an collection of controls to clarify an overall theory that is connected to manage how systems and strategies are produced and executed. In the most broad sense a dominant rationale is a typical state of mind about technique crosswise over various organizations. That is a dominant rationale continues as before regardless of what business embraces it. Subsequently while techniques and strategies will be diverse between organizations the reasoning or presumptions about the earth in which the business works will continue as before for them. there are two sort of prevailing rationales goods dominant logic and service dominant logic where esteem is made by the trading of products and enterprises for the most part for cash or different merchandise and ventures.