Alchola and Tobacco and Other Drugs in College

April 6, 2017 Marketing

Abstract
Colleges across the globe all deal with the problem of drugs and alcohol use among college students. There are always stories relating to college students and tragedies that happen as a result of drug and alcohol use. Colleges and universities have taken precautions to try and limit the amount of drug and alcohol uses as well as the disasters that occur after drugs and alcohol have been consumed. While many do not believe that drugs and alcohol are a problem among college campuses, most statistics prove otherwise. In this paper, the topics discussed will enable individuals in receiving the help needed to prevent drug and alcohol abuse.

Alcohol, Tobacco and other Drugs in College
Alcohol, tobacco and other drugs on college campuses has been noted to have several problems that can occur as a result of alcohol and drug abuse. Three thousand college students will eventually die of alcohol related causes such as drunken driving accidents, cirrhosis of the liver, various cancers and heart disease. Even through these facts have been proven, they seem to be ignored by students.
College students drinking behavior can get out of control at times. I have noticed it makes people more susceptible to act stupidly. I am not disapproving drinking because I admit I drink myself, and yes I have done stupid things myself. But at the time it does not seem to matter how stupid one acts because everyone is drunk. However, things can get violent and ignorant.
Two national surveys conducted in 1999 and 2002 (Goldman, Boyd and Faden, 1999 and 2002) asked students about their experiences with alcohol in the previous year. Using their responses and data on the numbers of college students in the United States defining during those years we estimated the annual numbers of college students 18-24 who drive under the influence of alcohol, were injured because of drinking, and experienced other alcohol-related problems.
Binge Drinking
Binge drinking, commonly defined as consuming five or more drinks in a single sitting, is an increasing problem on college campuses. However, there are several steps that colleges and universities, students and surrounding communities can take to combat this troublesome activity which include.
Increasing awareness is the first thing colleges need to do is to inform students of the danger of binge drinking. While nearly everyone is aware of the dangers of activities like drunk drinking, they are not always familiar with the inherent risk of drinking too many drinks too quickly. Doing presentations to incoming freshmen dormitories, and students group can help raise awareness of the detrimental effects of binge drinking.
In addition many schools across American have also launched successful marketing campaigns warning of the dangers of binge drinking through posters, public service announcements as well.

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Increase policing, restrictions and fines. Schools and communities can help decrease drinking by decreasing the number of gathering where it occurs. Stricter laws and regulations concerning house parties and notice violations can make hosting parties less desirable. Better patrolling of dorms can help stop gatherings in student rooms where alcohol is being consumed.
(Cimini and Martens 2007)
When it comes to drugs on campus student have long resorted to popping Ritalin and other stimulants to give themselves a mental leg up, but an informal survey by Natural magazine reveals that many science professionals are also taking drugs for the express purpose of improving their cognitive capacities (Natural Magazine, 2002)
In an online survey of 1,400 readers, Nature found that 20 percent had taken pharmaceuticals for the nonmedical purpose of improving their concentration, focus, and memory. Most of the people who responded to the survey were involved in science, engineering, or education. ???The numbers suggest a significant amount of drug-taking among academics (Natural Magazine, 2002).
The survey focused on three drugs Ritalin, the anti-sleep drug Provigil, and beta blockers (which are used to treat cardiac conditions but can also reduce anxiety) Over 60 percent of the people who admitted using the drugs for cognitive reasons said they used Ritalin, while 44 percent said they used provigil, which is known generically as modafinil. Some 15 percent said they used beta blockers.
The question is how can we stop this from happen on are campuses we can??™t. What do you think is the appeal Some say it gets them through finals and the last four weeks of school, ???says Dr. Freeman. ??? Students are constantly told they have to excel, ???Kelly Burch Ragan, PH. D., president of the International Association of Addiction and Offender Counselor.??? They come from high school to an environment with a lot more academic and social demands, and these drugs represent an instantaneous fix.??? (1998)
Conclusion

Many precautions have been taken by colleges and in the community to help prevent accidents from happening, but they cannot prevent them all. People have to take responsibility themselves, but that can be difficult while intoxicated or on drugs. Drinking and the unnecessary behaviors that come with it will be a problem that plagues colleges and our community everywhere. It is hard to get rid of the action of drinking and drug using; only the reactions that come from drinking and drug using can be prevented.
Campuses and community must come together and have restricting hours of when you can sell alcohol. The community can get involved by uses media campaigns to convey information to the public. Most media campaigns to prevent or reduce college students drinking have a campus-based and have used a mix of posters, flyers, e-mail, and college newspaper advertisements. The bottom line is we all must take responsibility for or own self.

References
Cimini, Marten (2007) Assessing the Effectiveness of Peer-facilitated Interventions of High Risk Drinking among College Students
Freeman (2002) Nature Magazine
Goldman, Boyd and Faden (1999-2002) Journal of Studies
Wagenaar and Toomey (2002) How to Reduce High-Risk College Drinking

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