CHAPTER 1 1 INTRODUCTION 1 Background of Study Bali is one of the islands in Indonesia. It’s one from 33 provinces, which the capital of the province is Denpasar, located in southern of Bali. Bali itself is located between Java to the west and Lombok to the east. Lies 3. 2 km (2 mil) east of Java, and is approximately 8 degrees south of the equator. East to west, the island is approximately 153 km (95 mil) wide and spans approximately 112 km (69 mil) north to south. Its land area is 5,632 km?.
As an island, Bali is surrounded by Java sea on the north, Indonesian ocean on the south, Lombok strait on the east and Bali strait on the west. All year-long, sunshine gives you a chance to enjoy many offshore attractions.? On 1936, a Californian man, Robert Koke, move with his wive from Hawaii to Bali. His known as the first man who surf in Bali beaches. Then in 1967, a group of Australian surfer come to Bali and introduces Bali’s beaches into serious surf equipment. Start from that time, surfing is become a favorite water sport in Bali.
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Local people, domestic tourist and foreign tourist everybody do surfing everyday. You can see the view lots of people bring their surfboard in many beaches in Bali. And now it discovered many places in Bali for surfing, such as Kuta reef, Canggu, Sanur, Nusa Dua, Uluwatu beach, Padang Padang beach, Balangan beach and many more. It just like never ending attraction in Bali. Nowadays, Bali and surfing just like two side of coin, it cannot be separated. Followed by the history of surfing, surfing first time recorded by James Cook in Hawaii in 1778.
James Cook write it in his journal before his death in 1779. surfing was practiced by the locals at Kealakekua Bay on the Kona coast of the Big Island. Then is separate around the world until it introduce to Bali by a group of Australian surfers. Now surfing is one of favorite sport in all year-long in the world and also in Bali. Everyone seems fallen in love in Bali, until it known as “a small paradise in South East Asia”. Bali becomes a compulsory place to visit by all surfers, expert or beginner. There must be a reason behind all of this situation.
A small thing called as “motivation” that influence all tourist come to Bali. Motivation is commonly seen as the driving force behind human actions (Crompton1979;Fodness1994;Iso-Ahola1982). In tourism industry, motivation to do a travel is divided into two, which is pull factor and push factor. Pull factor is the factor that create motivation that comes from the tourist destination itself. For example here, Bali is attractive because the culture of Balinese and Hinduism over there is very strong, and we couldn’t get it from other place.
Another factor is Push Factor, this factor is influence the motivation of a person which comes from their selves. It comes from their need and want. For example, tourist go to Bali because he/she want to release his/her stress from daily routine. This theory is will be my basic knowledge to identify issue that I bring up,which is the motivation of tourist (surfer) to come to Bali. I will try to cover up what is exactly they try to find in Bali and what is the attraction that Bali has that can make surfer around the world come again and again to Bali. Problem Statements From all beautiful beaches in Indonesia, Bali is the most favorite place for surfers, expert and beginner from all over the world. We can see people surf everyday non-stop in Bali. Why this situation could happen is related with tourist motivation toward beaches in Bali. There must be several pull factor that Bali has to motivate surfers around the world to visit Bali. Other than that, push factor from tourist itself also play the role toward this situation, some factors that make them prefer Bali than other beaches in Indonesia.
This motivation that tourist create is become the main concern on this discussion. 3 Research Question What is the pull and push factors that motivate tourists from around the world to choose Bali as a place for surf? Is it pure because of the nature in Bali or affected by the ambience in Bali, which is very famous as the most beauty tourism destination in Indonesia? 4 Purpose Statements The purpose of this report is to identify tourist motivation that make them choose Bali as a place to surfing, whether the pull factor or the push factor itself. Scope of Study To identify the actual attraction that Bali has which could influence tourist motivation toward Bali beaches, I choose two scope to identify the issue. There are pull factors from Bali’s beaches which can attract a lot of tourist (surfers) and the other scope is the push factors from particular tourist itself. 6 Significance of Study By identifying the tourist motivation to visit and surf in Bali, maybe we could apply some of pull factor in Bali’s beaches to other beaches in Indonesia so the tourism in that particular place could be developed.