A Critical Review of Jack Conte.docx

Critical Review A video titled “How artists can (finally) get paid in the digital age” was uploaded on a TED website with Jack Conte as the featured presenter. He talked about how modern creators and artists are underappreciated and not valued at what they are valued at. Jack Conte shared the fast moving trend where creators were not respected back in 2009 but is utterly different than the present time where creators can now get paid for being creative thanks to technology. His points are certainly intriguing and is backed up with mathematical analysis. Hence, I strongly agree with the presenter’s points that creators and artists nowadays should be valued at what they are valued at. Jack Conte started his presentation by sharing his personal experiences by being a rising musician back in 2009. After explaining the maths behind the money he made by making YouTube videos, by 2013, his revenue decreases drastically from $58,384 of downloads to $5996 of streaming after new applications started to pop up like Spotify, iTunes, etc. He then further explained that even by attracting more than 100,000 views the sales revenue would not match the number of views because of the broken monetization chain. He also stated that direct contact between artist and fan will be the key factor for an artists’ success. As my criticism, I am evaluating the presentation based on his presenting style. While I agree with most of his points in the presentation, I felt like his presenting style could be much more better. Mostly throughout the presentation, I felt like his voice was about to break every time he speaks which left me with a thought that he was not 100% confident in speaking out his points. Even though his presenting style was not the best, he still managed to convey his points and ideas thoroughly enough for me. Overall, he needs to learn to control his excitement before he starts rambling. One of the main ideas that I agree is that artists should be valued at what they are supposed to be valued at. “We have to value artistry in our culture or we are poor in mind and spirit” (Pearl, 2017). Artists have been underappreciated over the last century because majority of the people have the mindset that you should work a real job to earn yourself a living. But as Jack Conte states, it has been a weird 100 years. A lot has changed where people are more open to new ideas and concepts and that includes getting paid for doing something creative and that is something to be admired and respected (Fearon, 2015). To overcome the problem of underpaid artists, the presenter, Jack Conte, established a new platform named ‘Patreon’ in May, 2013. This platform serves as a way for artists to get paid in the forms of memberships (Patron) and donations (Nations, 2018). Just in the first few years, the platform serves it’s purpose by giving a direct contact style between the artist and it’s fanbase. As of now, Patreon is undoubtedly the best place for artists and creators of every category to earn an income (Arnold, 2017). While it is still fairly new, it already has paved a way for existing and newcoming artists and creators. However, everything has its advantages and disadvantages. Patreon is not a good platform for newcoming artists and creators. They have to be well-known and recognized by the public to be found on Patreon and it is not a good way to get rich quick (Booth III, 2017). With that being said, it may or may not pose a challenge to artists who can quickly build up a fanbase to support the artists work. As a conclusion, this presentation explored on a matter that is very important to artists and creators, new and old. It made the whole presentation though-provoking. I concur with the presenter’s perspective that artists and creators should be valued at what they are valued at. However, this is only just the start of a new era for the digital world. ReferencesArnold, T. (2017). These 35 Creators Earned Over $150,000 Each on Patreon in 2016 – Meet Them! | Patreon Blog. [online] Blog.patreon.com. Available at: https://blog.patreon.com/top-earners-2016 [Accessed 1 Oct. 2018].Booth III, M. (2017). Writers: Why You Should (and Shouldn’t) Start a Patreon. [online] LitReactor. Available at: https://litreactor.com/columns/writers-why-you-should-and-should-not-start-a-patreon [Accessed 3 Oct. 2018].Fearon, G. (2015). ‘Creativity is not being seen as a valuable skill and this needs to change’. [online] The Independent. Available at: https://www.independent.co.uk/student/istudents/creativity-is-no-longer-valued-as-a-skill-why-are-we-neglecting-the-arts-a6776686.html [Accessed 29 Sep. 2018]Nations, D. (2018). What Is This Patreon Thing I Keep Hearing About?. [online] Lifewire. Available at: https://www.lifewire.com/what-is-patreon-4145695 [Accessed 1 Oct. 2018].Pearl, S. (2017). Why Should Artists Get Paid?. [online] HuffPost. Available at: https://www.huffingtonpost.com/susie-pearl/why-should-artists-get-pa_b_9961468.html [Accessed 29 Sep. 2018].

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