A Study On Fast Fashion Marketing Essay

August 17, 2017 Marketing


“ Fast manner ” – the term used to denote among other things, the schemes that Retailers follow in order to reflect current and emerging tendencies rapidly and efficaciously in current ware mixtures raises of import issues with regard to the procedures of effectual ware direction. The manner industry is disruptive and certain factors have driven this alteration (Kilduff, 2005) peculiarly in supply concatenation. In recent twelvemonth, the store has changed which lead to the shopping wont of people is different from before. Manner purchasers expect that fabric on changeless alteration and new one is often available. Therefore, the industry can non vie in low monetary value any more. With the alteration of dress market, the life industry should resource the new provider who know the demand for different from old market.

The high street trade name defined as “ the strategic direction of merchandise groups through trade partnerships, which aims to maximise gross revenues and net incomes by fulfilling client demands ” ( IGD, 2002, p. 1 ) such as Zara, H & A ; M, River Island. These stores are standing on the tendency with high-octane providers and fluid process.

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High street stores are emerging recent few decennaries,

Fernie, J. ( 2004 ) , “ Retail logistics ” , in Bruce, M. , Moore, C. , Birtwistle, G. ( Eds ) , International Retail Marketing, Butterworth-Heinemann, Oxford, pp.39-63.

Kilduff, P. ( 2005 ) , “ Patterns of strategic accommodation in the US fabric and dress industries since 1979 ” , Journal of Fashion Marketing and Management, Vol. 9 No. 2, pp. 180-95.

Institute of Grocery Distribution ( 2002 ) , Category Management. What is it? , IGD factsheet, available at: www.igd.com, .


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