According to Dixit,D(2017)McDonalds is the world’s largest fast food restaurant with 68 million customers in 119 countries .It was established in US in 1940.Its properties are valued at an estimate of $16 to $18 billion.
McDonalds products includes different types of chicken, French fries, breakfast items, vegetarian items, beer, hamburger among others.
According to Ukessay(2017)McDonalds is improving its products and encouraging innovation through different ways.
They formulate a new menu, renewed their restaurants, and meet the consumers actions. McDonald’s made an effort to interact with their customers through the 5p’s .
McDonalds are successful because of their financial status and formats, it does not just analyze but they utilize the assets to develop their services in market. McDonalds worked on their vision statement to promote the organization they utilized their stability to achieve their visions, It provides the best services and with quality products and their customers to be happy.
According to Bhasin,H(2018), McDonalds have various competitors one of them being KFC which is growing fast and standing on the second position in fast food market, and burger kings are also giving a strong competitions since it’s the international brand. Subway have already reached 110 counties ,while star bucks is providing the best drinks like espresso, whereby pizza hut is also well known with the variety of products they provide.
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