Al-futtaim group LLC


Al-Futtaim Group LLC is a private group of companies, which is based in the United Arab Emirates. It began its full operations in the mid 1930s. The group comprises of concerns working in assorted retail industries. It is presently using over 11,000 people to pull off 67 units covering over 13 states.

History of Operationss

Al-Futtaim Group LLC was founded in the mid 1930 ‘s, which began its operations as a trading endeavor. It witnessed major success and transmutations during 1940 – 1950, when the top functionaries decided to set up it locally as a dedicated industrial and service-oriented organisation. Till day of the month, it functions over 40 companies with Al-Futtaim brand-name etched on them, governing with unparallel domination of about all the major market fragments in the UAE. It has late broadened its operations by set uping concerns in the neighbouring Gulf states like Oman, Kuwait, Bahrain, Egypt and Qatar.

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Vision & A ; Mission

Al-Futtaim Group LLC includes a distinguishable scope of strategically located operational subordinates and joint ventures, configured to supply the Al-Futtaim Group the competitory border and adaptability to remain in front of local every bit good as Gulf competition while maintaining up gait with the ever-changing demands of the international concern markets.

The Group ‘s mission is to go on puting in ace systems and high-end engineering.

Their vision is to be recognized by their consumers as the company of pick, whose service imposts surpass those of their rivals.

Goals & A ; Aims

Its end is to rule the major selling sections of UAE and beyond by demoing its confidence to go on prolonging first public presentation and presenting quality service to its consumers. The Group is to the full on the path of domination by using their proficiency, energy and ardor to supply quality merchandises and superior client service without compromising on quality and needed efficiency to supply safety to the consumers and their environment, therefore making value for their stockholders every bit good as clients. Aims to be achieved by the terminal of 2010 are:

  • Citations to be provided within 24 hours.
  • 95 % immediate merchandises handiness, with changeless strive to accomplish 100 % within 72 hours to consumers.
  • Constantly measure client satisfaction by ongoing public presentation rating.
  • Emergency calls to be handled within 4 hours.

Al-Futtaim Group LLC – The Success Story

The success of the Al-Futtaim Group lies in tie ining the right sort of concern attack that combines the adaptability to alter with the aureate rules of quality service, dependability and societal duty that defines its basic concern point of view. This point of view accordingly has been taking the Group to hold steadfast belief in construct of decentralization, by giving the caputs of the operations in assorted companies that work under its name, a higher grade of operational liberty and power, supplying the lissomeness, and besides been giving its full work force a well- defined work civilization, a strong sense of duty and trusting on their ain ego, instead than trusting on any other resources.


Al-Futtaim Group had collected many awards in the yesteryear for its dominating public presentation. The Group late won the HR Initiative of the Year award at the Middle East HR Summit Excellence Awards 2009 for uniting the SAP – based Human Capital Management System and e-recruitment processs to make a moneymaking and advanced top-notch HR substructure. Furthermore, the group has web presence for all its subordinates doing it even more convenient for the new employees to understand the work civilization and norms of the organisation. The occupation Hunt web portal of the Group entirely received a sum of about 50,000 new applications in the first 3 months of its origin.

Al-Futtaim Group LLC ‘s Business Information from Hoover ‘s Company Records, UK

Following are the Key Industries that Al-Futtaim Group LLC screens:

Retail Industry:

  • Departmental Stores – Primary Industry that the Group is keenly interested to put in.
  • Household Appliances & A ; Home Furnishing
  • Car Industry – Includes Traders
  • Electronics & A ; Appliances
  • Hardware Appliances & A ; House Care
  • Bet oning & A ; Toys

Computer Industry:

  • Computer Products – Distribution & A ; Support System

Customer Servicess:

  • Car & A ; Heavy Vehicle Rental


  • Life Insurance
  • Recognition Insurance
  • Property & A ; Casualty Insurance
  • Homeowners
  • Commercial
  • Accident
  • Health
  • Vehicle
  • Compensation for Workers
  • Liability

Real Estate Industry:

  • Management of Commercial Properties
  • Investing on Commercial Properties

Industries with which Al-Futtaim Group LLC has Direct Competition

Al-Futtaim Group LLC straight competes in the undermentioned Sectors:

  • Electronicss and Appliances
  • Car & A ; Heavy Vehicle Rentals
  • Technology & A ; Distribution
  • Insurance
  • Departmental Shops
  • Customer Servicess
  • Career Oriented Prospects
  • Real Estate

Al-Futtaim Group LLC – Business Profile


Al-Futtaim Group LLC comprises of more than 40 subordinate divisions through 8 typical concerns, based in UAE and beyond, they are:

  • Automotive
  • Electronicss
  • Retail
  • Servicess
  • Oversea
  • Insurance
  • Industries
  • Real Estate

The Al-Futtaim Group LLC has been taking acute concern involvements in Europe and Pakistan. It is presently using over 11,000 people to pull off 67 units covering over 13 states.

Many of the top-end universe category trade names like Lexus, Chrysler, Volvo, Honda, Dodge, Jeep, Toyota, Aftron, Toshiba, Sanyo, Panasonic, Alcatel, Marks & A ; Spencer, IKEA, Toys R Us, ACE, Kolber, Minato Pearls, Westar, Raymond Weil and Seiko all come under the trade name name of Al-Futtaim.

Al-Futtaim Group LLC – The Organigram

  • Automotive Industry

This industry of Al-Futtaim Group LLC comprises of the undermentioned companies:

  • Al-Futtaim Motors– Sole Traders of Toyota, Chrysler, Lexus, Honda, Volvo, Jeep and Dodge autos and trucks.
  • Trading Enterprises– Sole and authorised Distributor for Dodge, Jeep, Chrysler, Volvo and Honda vehicles in UAE. Comprises of a entire of850 employees ; 70 % in After Gross saless Department. Works through 9 salesrooms and 16 After Gross saless Service comfortss.
  • Al-Futtaim Auto & A ; Machinery Company ( FAMCO )– Provides goods and services including fabrication, building, Marine, warehousing and oil and gas sectors.
  • Al-Futtaim Automall– It is the largest used auto retail merchant in the UAE It was founded after making a comprehensive consumer research.
  • Hertz– Rent a Car – The universe ‘s largest auto rental house. Hertz UAE was established in 1993. It is now one of the top auto rental companies in the UAE – it has strengthened its place in the market by systematically presenting advanced, client focused services.
  • Electronicss Industry

This industry of Al-Futtaim Group LLC comprises of the undermentioned companies:

  • Al-Futtaim Panatech– It is the exclusive distributer for Panasonic in UAE. This association is 30 old ages old now. Till day of the month, Panasonic holds over 20 % portion of UAE ‘s market for all kinds of electronic contraptions.
  • Al-Futtaim Technologies– It serves the corporations in the telecom sector. Mainly trades with Toshiba, Alcatel. It is wholly client oriented, where consumers are informed about the best engineerings available for run intoing their ever-changing demands and demands.
  • Al-Futtaim Electronics & A ; GSM– Deals with Sanyo, Cadnica and Toshiba merchandises. The GSM division is the exclusive agent of Alcatel and Panasonic trade names of nomadic phones in UAE.
  • Aftron– It is the Group ‘s ain trade name of electronics and place contraptions. Launched in 1994, includes Freezers, Washing machines, Dryers, Air-conditioners, iceboxs, Televisions and all kinds of little kitchen tools.
  • Plug-ins Electronix – It has the largest scope of electronics in the UAE, serves as a one-stop store by offering a scope of universe ‘s prima trade names. Comprises of over 300 trade names, It maintains really strong dealingss with its providers and traders so that they are ever in stock available at the best monetary values in the market.
  • Cardinal Servicess Operationss– A one-stop service Centre for Aftron, Sanyo, Toshiba, Cadnica and Panasonic. It steadfastly patterns quality service and is certified to ISO 9002.
  • Al-Futtaim Engineering– Operating since 1974. It deals with industrial, commercial and building sectors. Chiefly covering with lifts, security systems, healthful merchandises and Air-Conditioners.
  • Retailing & A ; Servicess

This industry of Al-Futtaim Group LLC comprises of the undermentioned companies:

  • IKEA– It provides quality place supplying points of great design, astonishing value and comfort.
  • One– Hardware & A ; Home Centre – It was founded in 1991. Deals in vitamin D & A ; eacute ; cor, place ware merchandises, pigments and horticulture tools.
  • Toys “ R ” United states– It was launched in 1995. Offers scope of playthings, babe merchandises, games, featuring goods and kids ‘s furniture.
  • Marks & A ; Spencer– It was founded in 1998. It offers a broad scope of merchandises like Home, nutrient, Ladies, Kids and Menswear.
  • Gulf Marketing & A ; Servicing Company– It handles the selling, advertisement, public dealingss and research demands of the Group.
  • Gulf Marketing Research– This Company offers comprehensive selling research and audience services to the operating companies of the Group.
  • Al-Futtaim Training Centre– It was established to develop and develop the Group ‘s human resources. The Centre works in partnership with the Group ‘s 44 concerns and besides with the Suppliers and Customers. The Centre offers classs in Gross saless and Selling, Personal Development, Management, Communication and Information Technology needs.
  • Al-Futtaim Tibbett & A ; Britten– It is one of the largest merchandise distribution companies in the part, handles a broad scope of goods like autos, trim parts, electronics, furniture, chilled nutrient and pharmaceuticals.
  • Al-Futtaim Travel– One of the finest travel organisations in Dubai. It is affiliated with the SYNERGY Global Travel Management web. The company is besides a general gross revenues agent for Japan Airlines ; JAL.
  • United Computer & A ; Management Consultancy Company LLC– It is the IBM distributer. It besides provides services and support for IBM merchandises.
  • Al-Futtaim Watches & A ; Jewellery– It has been the exclusive UAE agent for Seiko since 1971 and for Raymond Weil since 1977.
  • Kolber SA Geneve– It assembles and distributes the Kolber trade name worldwide.
  • Insurance & A ; Overseas

This industry of Al-Futtaim Group LLC comprises of the undermentioned companies:

  • Arab Orient Insurance Company– It was founded in 1982. It deals with all kinds of insurance – Travel, Property, Business, Fire, Marine, Motor, Burglary, Worker ‘s Compensation etc.
  • Al-Futtaim Willis Faber– Al-Futtaim Willis Faber provides insurance securities firm throughout Middle East and Pakistan.
  • Tokio Marine and Fire Insurance Co. Ltd.– Established in 1879, Tokio Marine and Fire Insurance Co. Ltd. Deals with hazard consultancy, study and suggestion, every bit good as insurance coverage.
  • Joint Ventures

This industry of Al-Futtaim Group LLC comprises of the undermentioned companies:

  • Oman Marketing & A ; Servicing Company– Based in Oman, it is the sole distributer of Honda, Panasonic, Aftron, Raymond Weil, Westar and Kolber.
  • Doha Marketing & A ; Servicing Company– Located in Doha, Qatar, trades in Honda and Yanmar, Volvo, Raymond Weil, Westar, Titan, Kolber and Akira.
  • Al-Futtaim Carillion– Celebrated UK ‘s Construction Company which has built landmark undertakings like Dubai Marina Towers, Dubai Autodrome etc.
  • Futtaimsr Trading Company Egypt– Deals in Hondar autos and bikes and provides trim parts.
  • Al-Futtaim Bodycote– An environmental services division, services power and desalinization workss, petrochemical workss and industrial workss throughout the part.
  • El Nile Trading & A ; Engineering Company Ltd. Egypt– It deals with trading of general goods and trade goods and besides concerned with the fabrication of these goods. It is based in Egypt.
  • Al Ghazi Tractors Ltd. Pakistan– The Company has been involved in piecing Fiat tractors since 1991, in Pakistan.
  • Al-Futtaim Tarmac– It is a joint endeavor with Tarmac Construction of the UK, managing all types of building and civil technology undertakings.
  • Arab Heavy Industries UAE– Deals with ship fix, ship edifice and steel fiction.
  • Real Estate

This industry of Al-Futtaim Group LLC comprises of the undermentioned companies:

  • Al-Futtaim Real Estate ( Pvt. ) Ltd.– Its mission is to supply solutions from site choice to project direction.
  • Leisure & A ; Entertainment

This industry of Al-Futtaim Group LLC comprises of the undermentioned companies:

  • Childs Play– Located in Dubai, Abu Dhabi and Bahrain, Kids Play is a popular construct in child amusement. It consists of scientifically designed equipment that is aimed at supplying a healthy growth environment for kids of all ages.
  • The Bahrain Bowling Centre– It is a high tech bowling Centre, located in the bosom of the metropolis. Wholly constructed by Brunswick, it is a 12 lane, 10 pin-bowling centres with some of the most advanced engineerings of the field.
  • Property Development

This industry of Al-Futtaim Group LLC comprises of the undermentioned companies:

  • Al-Futtaim Group Real Estate– It is responsible for the construct, development, procurance and building of a figure of mega undertakings every bit good as the leasing and operation of these undertakings after completion.

The two current flagship assorted usage metropolis developments under the Festival City trade name name are: –

  • Dubai Festival City– It is a 5.2 million sq meter, stretching 3 kilometer along the Dubai Creek. It offers a rich and vivacious life experience that encompasses the finest, easy accessible shopping, dining, amusement, places, schools, hotels, offices and leisure in one topographic point.
  • Cairo Festival City– Cairo Festival City features a prime indoor-outdoor retail and amusement resort combined with dramatic luxury residential communities ( Villas and Apartments ) , premier office infinites, internationally celebrated hotels and an automotive park all set within a attractively landscaped environment.

Rivals of Al-Futtaim Group LLC

Following are the cardinal rivals of Al-Futtaim Group LLC:

  1. Carrefour SA – Levallois-Perret, France
  2. Saudi Binladin – Jeddah, Saudi Arabia
  3. Soci & A ; eacute ; t & A ; eacute ; G & A ; eacute ; n & A ; eacute ; rale – Paris, France
  4. Arab Insurance Group
  5. Casino Guichard

Al-Futtaim Group LLC – Key Officers & A ; Employees

Al-Futtaim Group LLC – The Challenges

Al-Futtaim faced challenges similar to other big administrations in the Middle East. These included:

  • Most of the times the Business units are ever viing with each other for endowment
  • Line directors use different criterions while engaging
  • Inability to track use and outgo
  • No prosodies to track enlisting costs
  • Product brands dominating the group employer trade name
  • No effectual direct engaging theoretical account in topographic point to take control and prosecute future endowment
  • Household furniture gross revenues are closely linked to place gross revenues. Office furniture gross revenues are linked to employment growing and new concern formations. The profitableness of furniture shops depends on selling and selling. Small shops can co-exist with big 1s by transporting particular goods that appeal to a peculiar type of client.

Solution & A ; Implementation

Bryan Fuge was hired by Al-Futtaim as Group Head of Recruitment to revamp the enlisting map and to streamline procedures utilizing e-recruitment. He had implemented six different e-recruitment solutions in different concerns during his calling, go forthing him with a steadfast position on how to travel about choosing a solution.

His five chief standards for choosing the right solution were:

  1. Ease-of- usage for the enlisting squad
  2. Automatic applier showing and marking
  3. Fast, simple and enlightening application procedure
  4. Good local support
  5. Mention points from bing users in the part

The full range of the undertaking was completed in merely four months. This included Sniperhire execution, integrating to bing systems, occupation board integrating, user preparation and the development and deployment of a dedicated calling portal.

Employer Branding

Al-Futtaim has an exceeding employer trade name in the Gulf part. However, outside the part, few had heard of the administration. Since occupation searchers worldwide expression for chances online, the Group decided to construct a dedicated callings website.

“ We wanted a web site that attracted planetary campaigners and carried us beyond the Al-Futtaim corporate image. We chose ‘ ‘ to place ourselves unambiguously and to do it clear that we offer a calling – non merely a occupation – with possible growing across 13 states, ” says Fuge.

The Consequences

  • In the first four months since go-live, Al-Futtaim has received 50,000 applications. Of these, 80-90 % of unfit applications have been automatically screened by Sniperhire. All applications are automatically scored and responded to through the system. It now takes 22 yearss on norm to acquire from occupation requisition to occupation offer. “ Our best time-to-hire is 11 yearss. This would hold been unheard of earlier, ” says Fuge.
  • Al-Futtaim has wholly stopped utilizing enlisting bureaus. “ We have gone from 220 bureaus to zero and are salvaging a colossal sum of money in the bureau usage entirely, ” he says, adding, “ Our engineering and skill-set makes it easy for us to enroll for the hard-to-fill vacancies. ”

We have gone from 220 bureaus to zero and are salvaging a colossal sum of money in the bureau utilize entirely.

– Great commoner Fuge, Group Head of Recruitment, Al-Futtaim

Al-Futtaim is salvaging money by cutting down recruitment travel. “ For all classs of occupations, we are able to happen good people online, who are already here and have the relevant experience. ”

  • Al-Futtaim is salvaging money by consolidating occupation board contracts with multiple concern units into Group contracts. All occupation boards have to be integrated to Sniperhire and their public presentation is reviewed yearly utilizing Sniperhire ‘s OLAPReporting Suite.
  • “ We are now passing approximately 2 % of what we were passing on bureaus, travel and ‘other disbursals ‘ prior to utilizing Sniperhire, ” says Fuge.
  • Line Directors at Ikea, Toyota, Volvo, Marks & A ; Spencer and other Al-Futtaim trade names now recruit as one powerful entity through a centralized system alternatively of viing for endowment.

They save money by non publicizing similar occupations individually for different concern units. All qualified applications are stored in a cardinal endowment pool which is readily accessible to all concern units.

For all classs of occupations, we are able to happen good people online, who are already here and have the relevant experience.

Family Tree


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  • “ Al-Futtaim wins HR Excellence Award at regional event. “ Middle East Company News 12 Nov.2009, ProQuest Central, ProQuest. Web. 9 Dec. 2009.
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  • Al-Futtaim Real Estate. ( 2009 ) . Retrieved December 1, 2009, from hypertext transfer protocol: //
  • Al-Futtaim Cairo Festival City. ( 2009 ) . Retrieved December 1, 2009, from hypertext transfer protocol: // id=1
  • Al-Futtaim Case Study. ( n.d. ) . Retrieved December 1, 2009, from hypertext transfer protocol: //
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