Brand Association

October 30, 2017 Cultural

Brand association is anything that is linked in memory to a trade name. The association reflects the fact that merchandises are used to show life styles whereas other associations reflect societal places, and professional functions. Still, others will reflect associations affecting merchandise applications, types of people who might utilize the merchandise, shops that carry the merchandise, or sales representative who handle the merchandise or even the state of beginning.


In the case/brand we studied, Oprah Winfrey, there are tonss of properties that can be associated with. The most accepted and represented properties are as follows.

Television talk show:

Oprah Winfrey can be associated with her celebrated and well-known Television plan “ The Oprah Winfrey Show ” which is a highest-rated talk show in American telecasting history. Though she lacks in news media background, she made up for in plainspoken wonder, robust wit and, above all empathy in order to hold on audience ‘s attending. Not long subsequently, the show she held went from last topographic point in the evaluations to catching Donahue, a host of another popular talk show, as the highest rated talk show in Chicago1. Until now, Oprah ‘s talk show becomes her best known hallmark.

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One of the most influential adult females:

In many sorts of magazine, Oprah Winfrey was named to be the most influential adult female in the America/world. Even in Forbes2, she was ranked No. 1 in media based on her Oprah-branded media and her huge cultural influence. Through her calling in amusement industry, she reached all different people with all sorts of race and genders, and she to the full opened herself to her audience in the talk show. She was inspired to assist people to better pull off their lives. Oprah has held onto this end strongly throughout her calling. This strong belief makes her work aligned whenever it is.


Ten old ages ago, Winfrey began Oprah ‘s Angel Network, which aimed at promoting people to do a difference in the lives of underprivileged people3. Few old ages ago, she became the 1st individual in race of black listed by Business Week as one of America ‘s top 50 most generous philanthropists4. With the part to society, Oprah has been ranked as the most beneficent famous person continuously in a few old ages. Oprah is ever giving support to others no affair whether they are her friends, co-workers, or the community. She reminds people that it is of import to give to all, and that one group can non be considered more of import than another. With her heart-whole support for people in demand, she is rated the most beneficent African American all the clip.

African American:

Oprah was the universe ‘s lone billionaire in the race of black. Not merely this, she has besides been ranked the richest African American, the first African American to be America ‘s top 50 altruists, and the first Afro-american adult female to have her ain production company5. She is an outstanding representative of African American, who has a successful calling and created wealth.

1 The Oprah Winfrey Show,

2 An American publication and media company, well-known for its lists of the richest Americans and its list of billionaires in the magazine “ Business Week ”

3 Yokel! Answer,

4 The Chronicle of Philanthropy, hypertext transfer protocol: // view=topdonors & A ; year=2008

5 National Women ‘s Hall of Fame,


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