Fictional characters: Cathy and Dave. a comfortable professional twosome Al. a existent estate salesman
Cathy and Dave are immature. upwards nomadic. They hold good professional occupations in business district Chicago. One twenty-four hours Cathy received an invitation in-the mail. from a resort called Green Acres ( GA ) . which was located near the mountains. about eight hr driving clip from Chicago. The Mailer invited the immature twosome to pass two darks free of cost and have $ 50 for disbursals. All they had to make in return was to listen to a presentation. see a picture. and take a circuit of the resort for approximately two hours. Extra conditions included 24 hr progress engagement of the room with 24 hr notice for cancellations. and a valid recognition card. Green Acres would bear down $ 50 for a no show.
Although the missive made no reference of it. Cathy and Dave knew the invitation was a existent estate publicity and guessed that the two hours with the GA staff meant a difficult sell for a condo or a timeshare near a lake or a golf class. something they did non desire. They decided to take the offer anyhow in order to acquire a free holiday and arranged to see GA the undermentioned weekend.
Cathy and Dave had a good clip at GA. The lone rancid point of the trip was the last exchange they had with Al the salesman. At the terminal of the two hr presentation when Cathy and Dave had refused to purchase any GA belongingss. Al looked at Dave in defeat and said. “If you knew you weren’t traveling to purchase any belongings here. why did you come? Our company spent $ 300 to acquire you down here. and you have taken nutrient off my family’s tabular array. What you did is immoral. Please don’t do it once more. ” At this Dave retorted. “Your missive was clear. there was nil in it that said a purchase of existent estate was involved. and we had no duty to purchase anything from you. Your invitation was unconditioned. I don’t owe you or your household anything and I resent what you merely said. ” At the terminal of this uncomfortable exchange. Cathy and Dave left the room with an unpleasant feeling. But the unpleasant feelings did non last long because the thrust back through the mountains was genuinely dramatic. After a few yearss Cathy
said to Dave. “You know. I’m still mad about what Al said to us at Green Acres. Should we compose to his foreman. or to the existent estate board or to some authorities bureau? You know. if we don’t do something. some hapless unsuspicious people might fall for their catchs! ” Dave replied. “No. I don’t think we should blow any clip on this. Most people know. or should cognize what they are acquiring into-there are no free tiffins! Besides if we complain. Al may lose his occupation and when we’ll be truly taking the nutrient from his family’s tabular array! ”
What Are the Relevant Facts?
1. Cathy and Dave are educated and good paid.
2. They received an unasked invitation from Green
Estates ( GA ) .
3. The invitation had nil in it that said they had
to purchase anything from GA.
4. They right guessed that the GA gross revenues staff
would set force per unit area on them to purchase existent estate.
5. GA was eight hours driving clip from Chicago.
6. Al made a gross revenues presentation.
7. Cathy and Dave listened to the presentation.
8. Al said Cathy and Dave had acted amorally and
had deprived him of a opportunity of gaining a gross revenues
9. Dave said that they had fulfilled their duty. as outlined in the invitation. and had non acted
What Are the Ethical Issues?
1. What is the function of incentives in selling?
2. What is the duty of persons who
accept incentives? Do they hold any moral
duties to buy goods if they accept free
gifts from merchandisers?
3. Is giving attractive gifts to possible purchasers an ethical pattern? Does the size of the gift or the
4. Cathy and Dave were sophisticated. educated metropolis
common people and did non experience pressured to purchase from GA.
Do less educated or less sophisticated consumers
feel pressured to purchase ware under
temptations of gifts? Would such concern pattern
be considered ethical?
5. Should Cathy and Dave complain so that other
vulnerable people may non be pressured into
purchasing expensive belongings they do non desire?
Who Are the Primary Stakeholders?
• Cathy and Dave
• GA’s shareholders
• Other possible consumers. particularly the
What Are the Possible Options?
1. Cathy and Dave can bury the incident and make
2. They can register a ailment with GA.
3. They can register a ailment with the appropriate
4. They can compose to Al.
What Are the Ethical motives of the Options?
1. What is the best class of action for Cathy and Dave from the moral point of view? What is the best
class of action that Cathy and Dave take that will
supply the greatest benefit to the greatest figure?
2. Make Cathy and Dave and other potency clients
hold rights non to be pressured or induced into
actions they may non wish to take? Do GA and Al
hold rights to prosecute their concern and personal
involvements? Were any rights violated?
3. What is the merely thing to make in this instance? Which alternative distributes the loads and
duties reasonably? If Cathy and Dave act and if
GA improves its patterns everyone except Al may
benefit. Not kicking may intend Al will
go on his tactics and undermine GA’s ends
presuming that word would acquire around and
extra clients will be offended.
What Are the Practical Constraints?
What Actions Should Be Taken?
1. What should Cathy and Dave make?
2. Which option would you take?
3. Which attack ( useful. rights. or justness )
makes the most sense to you in this state of affairs?
Clearly. no action could intend unsuspicious people
may be lured into purchasing expensive existent estate
with potentially terrible effects. Ailments
could take to improved pattern and better
public presentation but could take to the loss of Al’s occupation.
4. What is the right thing to make?