Business overview of jollibee foods corporation

September 29, 2017 Business

Jollibee Foods Corporation engages in the development, operation and franchising of Quick Service Restaurants ( QSR ) . Other activities of the Group include the rental of existent estate belongingss.

The franchising section is involved in the franchising of the Group ‘s QSR shop constructs. The existent estate section leases shop sites chiefly to the Group ‘s independent franchisees.

Jollibee is a phenomenal success narrative of a concern. It began as a two-branch ice-cream parlor in 1975 offering hot repasts and sandwiches and became incorporated in 1978 and mean the birth of the revolutionised fast- nutrient in the Philippines and it was the first fast nutrient concatenation to interrupt the 1 billion pesos gross revenues grade in 1989 every bit good as the first nutrient service company to be listed in the Philippine Stock Exchange in 1993.

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When it comes to Filipinos, there will merely be one sort of fast nutrient eating house that Filipinos can non and will non merchandise for, and that is the Jollibee Philippine. The company provides the most savory fast-food nutrients. Jollibee did non get down on selling beefburgers or poulets but was foremost started as an ice pick parlor at Cubao in 1975 by Tony Tan Caktiong with “ Jolibe ” as the original name selling ice-cream instead than Burgers. The two original merchandises of the company were named as “ Yumburger ” and “ Chickenjoy ” .A

Jollibee ‘s phenomenal growing owes much to its rigorous and committed attachment to high criterions and organizational aims as symbolized by “ F.S.C. “ :

Food- everything served to the public must run into the company ‘s excellence criterions or it will non be served at all.

Service- must be fast and gracious

Cleanliness- from kitchen to utensils must ever be maintained.

Placement

Jollibee dedicated its uninterrupted success to the Filipinos who have been at that place from the really start. Jollibee is so well-loved every clip a new shop clears, particularly overseas. It is a fastness of heritage and memorial of Filipino triumph.

The company has an American-style fast-food concatenation with Filipino-influenced dishes specializing in Burgers, spaghetti, poulet and some local Filipino dishes. In the Philippines, Jollibee serves Coca-Cola merchandises for its drinks ; in abroad markets, the concatenation serves Pepsi merchandises. It ‘s sort of a Filipino version of McDonald ‘s. It may be a small different for Americans or Europeans who are usage to the McDonald ‘s beefburger repast. The beef tastes a batch different at Jollibee.

Jollibee Foods Corporation is non a family name when it comes to the planetary market. But in the Philippines, it ‘s the male monarch of the Burger market. One industry analyst said “ if McDonald ‘s is the Goliath of fast nutrient, Jollibee is its Filipino David. ” Although Jollibee is much smaller than other fast-food companies in planetary footings, Jollibee concentrates most of its limited resources within the Philippines.A But its primary advantage comes from merely making a better occupation of giving Filipino consumers what they want. A A

To be in the place in the market JFC undertake several selling activities to keep their market portion. It will be shown on the undermentioned figures.

Figure 1: JFC ‘s Traditional Media

Table 1: JFC ‘s Traditional Media

Print Media

Broadcast Media

JFC is prosecuting with the newspapers or magazines which are common pattern but still the company make different market sections which could be really good for JFC.

For a really convenient manner to manus out to the JFC ‘s market, the company is utilizing booklets and circulars with their selling message, company image, specific merchandise characteristics and benefits.

Even in 1980, JFC launched their 1st telecasting commercial and until now they are utilizing the power of telecasting in making their market.

To capture their current and possible market, JFC is utilizing the wireless broadcast utilizing commercial jangles of the company, performed by celebrated vocalists in the state.

Out of Home

Electronic Media

Billboard is one of the tools being used by the JFC in their selling because economically talking it is more low-cost for the company working for them 24 hours a twenty-four hours, seven yearss a hebdomad unlike other ads. Normally celebrated famous persons are contracted to be the subscriber of their company to derive and retain a high market portion.

Another scheme of JFC in making the market is by utilizing the theodolite media. Advertisement utilizing vehicles ( e.g. coachs, Pinoy jeepneys, cab, and inveigh theodolites ) is a really effectual manner of the company to make all the sections of their market.

* JFC has an official web site ( www.jollibee.com.ph ) which is an first-class chance for them to advise the market what their concern is all about. The web site can assist them in offline selling. it helps people find you. Anyone around the universe can see what you have to offer. This enables JFC to make a battalion of possible clients. This is besides helpful for the abroad market who is interested in the company ‘s merchandise.

CURRENT ENVIRONMENT AND OPERATIONS

JFC undergo the environment scanning in assemblage, analysing, and distributing information for their tactical or strategic intents. The environmental scanning procedure entails obtaining both factual and subjective information on the concern environments in which a company is runing or sing come ining. Below is their current environment:

Figure 1: JFC ‘s Current Environment

Table 2: JFC ‘s Current Environment

Internal Environment

Staff- JFC recognizes their staffs and employees modern and comprehensive preparation plans are given to them. Directors are on a regular basis updated on the latest shop operations systems, people-oriented direction accomplishments, among others. Service crews are trained on assorted shop Stationss and food-service inventions. The company besides offers calling chances for qualified and exceeding crew members to foster their food-service callings as directors.

Finances- Harmonizing to wrightreports.ecnext.com, twelvemonth over twelvemonth, Jollibee Foods Corp. has been able to turn grosss from $ 43.9B to $ 48.0B. Most imposingly, the company has been able to cut down the per centum of gross revenues devoted to cost of goods sold from 84.02 % to 82.14 % .

Facilities/Materials- To hold a high quality merchandises, JFC has their ain Commissary System, guaranting the industry and distribution of safe and high- quality nutrient in the most cost-effective mode. The company can supply their ain supplies for their full operations holding the three large commissaries in the full Philippines.

System- JFC turned to NetSuite. NetSuite OneWorld gives the company a fast and cost-efficient manner to automatize coverage, execute real-time analytics, conduct audit trail analysis, operate an international supply concatenation, consolidate international financials, and implement corporate administration criterions.

Wages- another manner to acknowledge the staffs and employees of JDC, they provide the highest compensation and benefits bundles in the fast-food industry in the state.

Micro- Environment

Clients- at the present the chief mark market of Jollibee is the kids. Jollibee lures childs with in-store drama activities and a dramatis personae of capturing characters. In broader country JFC has captured more than 65 % portion of the beefburger market in the Philippines. This is more than half of the fast-food market as a whole. Their secret is Smart Niching dressed ores on functioning the alone gustatory sensations of Filipino market.

Competitors- JFC is the taking operator of quick-service eating houses in the Philippines but McDonald ‘s is doubtless the unchallenged market leader in the universe in footings of market portion in the same industry. In the Filipino scene though, a local nutrient concatenation known as Jollibee has taken over the reign of McDonald ‘s. The ground is the gustatory sensation of Jollibee ‘s merchandise lines played a polar function in its successful conflict for market domination over McDonald ‘s which has a westernized gustatory sensation. Marketing practicians stated that Jollibee was successful in explicating its merchandises to accommodate the peculiar gustatory sensation of the Filipino consumer.

Media- JFC has an first-class relationship with the media industry in the Philippines. Because of this the company already guarantee just coverage in footings of any contention arise affecting their organisation. Media dealingss for JFC increased their credibleness and let a message to distribute much faster than advertisement alone.A Evidence of the benefits of media is that the media helped JFC during 1980 to establish its 1st Television commercial and from 1983 up to the present the media supports the Langhap-Sarap Television ad run for its market.

Distributors- With over 1,800 eating houses worldwide and about 200 new shops opening each twelvemonth, Jollibee has enjoyed dramatic growing since its low beginnings. Each shop offers the same merchandises and services. Having standardised formula and stuffs from their ain commissaries JFC ensures high quality merchandises for each distributer send off to their clients.

Macro- Environment

Economic- Philippines is the fourth largest economic system in South East Asia the 36th largest economic system in the universe by buying power harmonizing to the International Monetary Fund in 2009. JFC ensures that their merchandise line up has an low-cost pricing form for their market. The company should be monetary value sensitive that they are functioning budget friendly repasts to their clients. In this scheme they will capture their market non merely because of the merchandise ‘s distinguishable gustatory sensation of but besides by their pricing form.

Environmental and Legal- JFC is one of the companies in the Philippines who support the statute laws of the authorities sing environmental issues. One displacement done by the company was by cut downing the use of harmful stuffs such as Styrofoam and plastics and started to used environment friendly stuffs. Such supplies are rather expensive but the company should still collaborate to back up the statute law.

Demographic- with an estimated population of 92million as of 2009, JFC engaged with the concern with a market portion of 50 % harmonizing to the company ‘s web site. Childs are the mark market of JFC. Statements stated that if you will hold 1 child as a mark market expect to hold 1-3 grownup attach toing the kid. In this affair there will be a Domino consequence sing the turnover of the clients. Filipinos are happy people. They love to dine-in with their favorite eating houses with or without occasions. This factor should be considered as advantage for JFC.

Cultural- Every state has its ain nutrient penchants ; JFC may non run into the gustatory sensation of each state ‘s local but as a Filipino owned company, it captures the gustatory sensation of the locals and even the other nationalities that is at that place no uncertainty that Jollibee is apart of Filipino cultural pride. To avoid civilization and faith struggle, one of the schemes made by JFC is through its ingredients for its tremendous formula line up. The company should avoid holding struggle with Islam faith because the large per centum of Philippine population embraced such faith that ‘s why they should utilize Halal approved ingredients and stuffs

Technological- Technology played a cardinal function in the growing of JFC. The company embraced the importance of maintaining up with alterations in concern computer science and engineering. Technology investing is really indispensable to the company because of the competition originating within the industry. The company should go on to indue for the right engineering frog for their productiveness and efficiency of the twenty-four hours to twenty-four hours operations and can assist them take on more clients.

SWOT ANALYSIS ( Strength, Weaknesses, Opportunities, and Threats )

Figure 3 JFC SWOT ANALYSIS

GAP ANALYSIS

JFC is well-known in the Philippines because of its well committed and confident direction. Because of this the company at the nowadays is good established in the Philippines and it is safe to state that about 90 % of Filipinos are acquainted with Jollibee. This goes every bit good to those Filipino migrators across Asia. Therefore, if set up in states where there are Filipinos, there is no uncertainty that they will use what Jollibee has to offer. But JFC will see trouble in positioning their trade name in foreign countries like Asia, because the company ‘s repute is non yet well-established in all Asiatic Countries.

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