First and first, we would wish to show our gratitude to our lector, Miss Susan Chin Tee Suan, for this undertaking and for her priceless counsel and advice. Her uninterrupted motive has contributed enormously to the success of our undertaking. Without her, this undertaking would non be what it is today. We can decidedly attest that we did non do her occupation any easier.
We are besides profoundly indebted to assorted writers, bloggers, journalists, lensmans and in writing interior decorators whose work we have used in our undertaking. This undertaking would non hold been completed without your initial work.
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We would besides wish to thank the authorization of Multimedia University for supplying us with a good environment and installations to finish this undertaking. The Faculty of Business and Law of Multimedia University for offering this topic, Introduction to Cyberpreneurship, which provides us with an chance to take part and larn about the accomplishment of running a concern and actuate us to go a enterpriser in the hereafter.
Last but non least, an honest reference goes out to our households and fellow friends for their apprehension and support in finishing this undertaking. Without their assistance and helpful advice, we would decidedly meet much more jobs during the class of this undertaking. It is virtually impossible to advert all who have contributed as it is the work of many and the success of all. Once once more, we thank you.
Free- Tech Sdn. Bhd. is a company that supplies a merchandise named as “ Freedom ver.1.0 ” which is a self payment machine. It combines with Radio Frequency Identification ( RFID ) engineering and it provides convenient for clients to cut down their clip for paying. “ Freedom ” — – Free, our company ‘s name which bring along the definition “ FAST, READY, EFFECTIVE, EFFICIENT ” and “ dom ” bases for direct order machine.
Our company is located at Jalan Semabok, Melaka, it was incorporated in twelvemonth 2009. A systematic organisation chart developed which includes Directors, General Manager, Head of Department, Technician, Engineer, Gross saless Executive, and Clerk. With the start- up fund of RM 150,000 and 3 estates of land, we manage to use the resources and develop ain R & A ; D section for farther experiment of our future company ‘s merchandise.
Free Tech is an outsourcing company. We engage with other companies in order to acquire supplies to bring forth “ Freedom ver. 1.0 ” . The chief benefit of our merchandises is to work out the job deficit of teller in most of the industries sector and it may besides assist to cut down the company ‘s excess disbursals. Apart of this, our merchandise has been received Quality Control ( QA ) certification to guarantee the merchandise quality and safety towards all the users.
Besides, our major clients will be all the fast nutrient industry countries and services industry countries. With such great confident, we will develop a 5 old ages end to our concern which we target to sell out 20,000 machines within 5 old ages clip. From the market research, our merchandise has a great potency for us to spread out, therefore we welcome for more parties to direct invest or partnership with our company.
Start- up Capital
Location: Bukit Rambai
Market Value: RM800, 000
We are given a get downing capital of RM 150,000 and a piece of agricultural land at Bukit Rambai which is 3 estates with the market value of RM 800,000.
Method to Utilized Asset
With the 3 estates agriculture land provided, we would mortgage the land for RM 600,000 bank hole loan. There for we can hold a better current plus turns over. We can use the bank hole loan for farther research and development plan. We would besides lease the land with RM 20,000 per month to others. Due to the 5 old ages ends we set, we plan to construct our ain mill and office on the land.
Human Resources Dept.
R & A ; D Dept.
Finance & A ; Account Dept.
Gross saless Executive
1. Introduction of Company
There are four major aims to this concern program, of which three are immediate and the 4th is of a longer-term nature:
To supply first-class client service.
To advance a profitable and sustainable concern activity that meets the client ‘s demands.
To derive the competitory border.
To increase the company ‘s function in dealingss to societal duty.
1.2 Company ‘s 5 old ages ends
As our company is a new house in the market, we are advised to put a five old ages end for our company to accomplish. The nonsubjective to put a five old ages end is to hold our company turn in a impulse gait.
On the first twelvemonth, we aim to set up our company name and repute throughout Malaysia. We hope all the fast nutrient mercantile establishments in Malaysia will get down to utilize our merchandise as their payment system. Within the 2nd and 3rd twelvemonth, we aim to spread out to other service industry sector. We wish to hold our merchandise recognized as an indispensable merchandise for the service industry. By the 4th twelvemonth, globalizing is the manner to travel. We are to do our company name world-wide acknowledgment, set uping our company as fast forward and updating in client service industry. By the 5th twelvemonth we are to accomplish the gross revenues growing of 20 % per annum.
By puting ends, we are able to utilize clip more fruitfully and execute more expeditiously. Our assurance will increase, actuating to take even higher. Five twelvemonth end give us a way, cognizing where we are heading and where our finish will be.
Expand the market to fast nutrient industry.
Gain consciousness from the market and people.
2nd Year & A ; 3rd Year
Introduce a new merchandise which implement for retail and other service sector.
Establish our ain mill and increase the labour force.
Globalize our merchandise to Asia ‘s market
Upgrade the old merchandises to a higher criterion
Get trade name acknowledgment by planetary market
Listed in Bursa Malaysia and others
Free-Tech ‘s mission is to be the largest self-payment machine supplier. We pride ourselves as a one-stop solutions supplier of enterprise-wide engineering that enables clients to automatize their operations, procedures and engineering to concern, doing concern operate faster, more expeditiously and less dearly-won.
Our vision is to accomplish globalised. We want o go the maestro of distributer for some of the most constituted trade names in enterprise-wide engineering.
Populating up to our tagline, “ The waies to e-business success with free ” . The merchandise we implement to the market would get down a new e-business epoch that is much faster, effectual and efficient.
1.6 Management Team
Tan Chuan You
Chong Ker Pi
Ng Shu Hua
Head of R & A ; D Dept.
Tan She Quan
Head of Finance Dept.
Toh Wan Yi
Head of Marketing Dept.
Yap Hui Hui
Head of Human Resources Dept.
Tan Sinn Honng
Head of Manufacture Dept.
There are three managers in Free-Tech Company, one general director, and five caput of section. Apart of that, a successful company is ever accomplished with cardinal people. In our company, we will enroll eight technicians, two applied scientists, two gross revenues executives, and two clerks. These cardinal people are expertise in gross revenues and selling section, fiscal and history section, human resources section, fabrication section, and R & A ; D section.
2. Competitive Analysis
2.1 Potential Competitor Analysis
There are many companies who are found in this market to be our possible rivals who are chiefly the manufacturer and maker of RFID reader. We found that there is one RFID manufacturer in Malaysia which is Pentamaster Corporation Berhad and two of the international corporations which are RFID Global Solution and Intermec. Inc.
Based on each of the companies, they have their ain features and benefits for their ain merchandises. For illustrations, optimise warehouse infinite, stock ownership, logistics cardinal public presentation indexs, maximise productiveness, accommodate value-added services, supply concatenation direction, pull offing returns, easy to put in, aesthetically delighting, adaptable, strong, lasting building.
With all of these benefits and characteristic that listed above, our company demand to come out with more particular and more benefit merchandises compare to the merchandise that listed by our possible rivals.
2.2 Existing Rivals Analysis
There are many companiesA we hadA foundA in this specific market. In Malaysia, we found that there many bing rivals and they are a threatA to our merchandise. Here weA choose top 3 out of those companies in order to make the rivals ‘ analysis. They are Inter- Register Communications ( M ) Sdn. Bhd. , Store Information System Sdn. Bhd,
Epson Trading ( M ) Sdn. Bhd.
These companiesA are major in selling hard currency registry machine and touch-screen ordination machine. From the merchandises they sell, we do non hold any rivals thatA can be a menace toA our productA what we had listed in the SWOT analysis has been mentioned thatA we can unify withA these companies. It is in orderA to enlarge our market and indirectly increase our gross.
The SWOT analysis provides us with an chance to analyze the internal strengths and weaknessesA Free-Tech must turn to. It besides allows us to analyze the chances presented toA Free-Tech every bit good as possible menaces.
Helps to take down the costs of seller fraud, shrinkage, administrative errors, and employee larceny
Inventory efficiency is increased
Inventories can be continuously monitored in real-time
Case goods can be checked in without employees holding to visually verify the contents
Instantaneous information can be made available to direction about when cargos arrive and what they contain
Discreet scanner at the door can enter the single point figure of each point go forthing the shop ; linked to POS, it will cognize instantly what has been paid for and what has non
At the return desk, a speedy scan Tells when the point was purchased, at what monetary value, and what method of payment was used
Holds 100s of times more information than the standard UPC symbol
Uses for perishable points, dated merchandises, rotary motion of stock
Datas on the ticket is updateable
Reduces the demand for human intercession
Durable – can be used in rough environments
Does non hold to be line-of-sight
Tags are reclaimable
New engineering – theory is sound but existent performance/value is unproved
No standard protocols presently exist ( in development )
The company will necessitate to wholly rethink the manner it manages logistics
The current engineering is expensive:
Even more expensive when they contain an internal battery
Soon, the tickets can merely be read from a short distance ( 15 pess – 50 paces )
Potential abashing security jobs for consumers if ticket is non deactivated when go forthing the shop
Technology is non yet widespread
Interoperability issues between seller merchandises
Intervention from other radio engineerings / frequence set struggles
Alien Technology ( for illustration ) can presently bring forth merely 1 million tickets per month
Data direction issues with the sheer sum of informations that is possible to capture and read.
ROI is get downing to look good
There are presently no authorities ordinances, although this may go an issue in the hereafter
Bound to be more net income in the RFID services market than in RFID itself
Can make markets or new ways of making concern
Technology is new, and may leap get down a new industry
Potential for occupation creative activity
Uses limited merely by the creativeness of those developing the engineering, and those that wishes to orient it to their specific demands
Monetary values will acquire to aim scopes in about 2 old ages
Can derive strategic and competitory value in add-on to ROI
Numerous consumer privateness issues
Tags may non be seeable to the consumer ( large brother )
Consumer may non cognize the merchandise carries a ticket, and therefore provides informations without giving consent
3. Plan of Action
3.1 Market Strategy
The chief benefit of our merchandises is to work out the job deficit of teller in most of the industries sector and may assist to cut down the company ‘s excess disbursals. Apart of this, our merchandise has been received Quality Control ( QA ) certification to guarantee the merchandise quality and safety towards all the users. We do use hallmark for our merchandise to forestall private transcript. Our merchandise is certified by ISO 9001. Customers can utilize our merchandise confidently. By utilizing our merchandise, the fast nutrient eating house canA faster the procedure of doing payment, constructing productivityA cut downing the hazard of return incorrect sum of money, multipurpose card serves such as Identification Card to replace hard currency or recognition card or e-cash, reduces in operation or salary disbursals of the store, maintain client service at a standard degree.
3.1.2 Monetary value
Although our company is in the pure monopolistic competitory market but we are traveling to utilize monetary value planing technique in placing monetary value for our merchandises. It is because our merchandise is really high engineering with no direct rival either same merchandises or similar merchandises. So we can bear down with a comparatively higher monetary value in order to cover our cost of production and maximise net income. WeA besides provide a retail priceA asA we can pull more retail merchants to advance our merchandise in the market. We can besides hold ‘volume price reductions ‘ and ‘wholesale pricing ‘ for some retail merchants who buy our merchandise in a big sum. We can besides hold a hard currency and early payment price reductions to do our purchaser to pay us hard currency or measures at the right clip to forestall deficient financess in pull offing our company or going bad debt.
3.1.3 Topographic point
Our first choiceA of promote and sell our merchandises is byA direct merchandising or personal merchandising. We use this selling scheme because we are entrepreneur at the beginning. Our merchandises are non so well-known in the market. We will travel toA some of theA fast foodA companies for illustration McDonald ‘s and KFC ‘s headquartersA in order to carry and convert the proprietor toA use our merchandise in all their stores and franchises. We are besides utilizing theA cyberspace web page to advance our merchandises. Our company web-site will hold a subdivision of e-business section to advance our merchandises on the cyberspace. It is to allow the others interested service sector ‘s ownerA to acquire cognize more understand about our merchandises. We offer on-line order service that is more convenient to attractA foreign countryA purchasers to purchase our products.A
We decided to sell our merchandise in the bundle signifier because ifA our clients want to purchase relevant merchandises individually, it will be really high cost. By selling in bundle signifier and offer in cheaper monetary value, our company will hike up concern with the scheme. Besides, if our merchandises are misfunctioning within a month, we can interchange one to one for the clients in the status.
3.2 Competitive Scheme
After holding identified and evaluated the major rivals, Free-Tech must plan wide competitory selling competitory selling schemes by which it can derive competitory advantage through superior client value.
Each company must find what makes the most sense given its place in the industry and its aims, chances, and resources. First, Free-Tech uses entrepreneurial selling. Our company is started by person who lives by our marbless. We visualize an chance, concept flexible schemes on the dorsums of envelopes, and strike hard on every door to derive attending. It is because our merchandise is still new to the clients and they may non be cognizant of our merchandise.
After nearing the entrepreneurial selling, we will utilize intrepreneurial selling in the following few old ages. In this selling, we will concentrate over the latest advertisement Numberss, scan market research studies, and seek to fine-tune our competitory schemes and plans. We will possibly lose the selling creativeness and passion that we had at start. But, we merely necessitate to restore within the entrepreneurial spirit and actions where we started.
In add-on, our company uses distinction as the competitory scheme. It is because our company can concentrate on making a extremely differentiated merchandise line and selling plan so that it comes across as the leader in the industry. Our merchandise is really high engineering and advanced now. It is really easy to be differentiated from other high technological merchandises.
We will utilize merchandise leading scheme. Our company will supply superior value by offering a uninterrupted watercourse of leading-edge merchandises or services. Our scheme aims to do our ain and viing merchandises disused. We as a merchandise leader are unfastened to new thoughts, unrelentingly peruse new solutions, and work to acquire new merchandises to market rapidly.
For the competitory place, we are the market leader. From the market research we had done, our market portion is turning. So, there is a opportunity for us to spread out the entire demand of our consumers. From this position point, we can spread out the market by developing new users, new utilizations and more use of our merchandises.
In the other manus, while we are seeking to spread out entire market size, we must besides forestall or repair failing that provides chances for rivals. Our merchandises ‘ monetary value must stay consistent with the value that clients see in the trade name.
Furthermore, we can besides turn by increasing market portions further. From the market research, current tendencies indicate that the RFID market will turn fast in the following 10 old ages. It means that our profitableness will lift with increasing market portion.
After make up one’s minding which sections of the market we will aim, we company make up one’s mind on a value proposition. Our company manages to make a place for our merchandise to clients. We emphasize on convenient, fast, ready, efficient, and effectual. Our alone place motto will be “ FREE FOR LIFE ”
To construct profitable relationships with mark clients, we must understand client demands better than rivals do and present client value. First, we differentiate along the lines of merchandises, services, and image.
Through merchandise distinction trade names can be differentiated on characteristics, public presentation, or manner and design. Our merchandise ‘s characteristics are fast and effectual. Beyond distinguishing its physical merchandises, we can besides differential the services that accompany the merchandise. We gain services distinction through fast and ready. Our skilled technicians are ever ready to make the care or repair the job for the clients.
Besides, our image should convey the merchandise ‘s typical benefits and positioning. The chosen symbols, characters and other images are communicated through advertisement that conveys our company ‘s personality. Our company logo is being trademarked and our merchandise is certified by SIRIM and its patent volitions besides be registry.
3.4 Product / Service
We are traveling to outsource our merchandise to 3 different companies. Three of the companies will be our chief providers. The companies are:
Provenco Malaysia Sdn. Bhd. i? Producer of proctor for Freedom ver. 1.0
Advance Interactive Technologies Sdn. Bhd. i? Producer of RFID scanner for Freedom ver. 1.0
Magnet Electronic & A ; Automation Sdn. Bhd. i? Producer of barrier gate
Radio frequence designation is basically a information assemblage system.A Other, more traditional systems include magnetic strips and barcode.A The advantages that RFID provides over these more conventional systems are numerous.A Like the other systems, RFID eliminates clerical mistakes, reduces labour and paperwork costs, and permits more rapid informations aggregation.
However, unlike the other systems, it is more dependable in rough environments, it does non necessitate physical or near-physical contact, and it can be read through a assortment of stuffs ( except solids incorporating Fe ) .
Below is the diagram of our merchandise:
12.1 ” LCD screen
Auto skiding barrier gate
Diagram 1: Freedom ver. 1.0
Procedure of the system works
Take the nutrient from the rack and topographic point it on the tray.
The tray is pushed through the machine, Freedom ver. 1.0
The screen of Freedom-1 will look the thing you place on the tray.
The entire sum is sum up.
Payment can be made through Identification Card ( e-cash ) or recognition card.
Payment is done. Receipt will be printed out.
The skiding gate in forepart the machine will be opened after payment is done.
Faster the procedure of doing paymentA
Reducing the hazard of return incorrect sum of money
Multipurpose card serves such as Identification Card to replace hard currency or recognition card or e-cash.
Reduces in operation or salary disbursals of the store
Maintain client service at a standard degree
Patent and Trademark
Freedom ver. 1.0 is consider a trade name new thought that have the potency to being develop in to a new epoch engineering merchandise, some safeguard stairss must be taken to guarantee that it is protect from others to copy. Freedom ver. 1.0, high tech system that is under research and development ( R & A ; D ) that have high potency in the market. There are few safeguard stairss that we will make for protect our merchandise from being imitate:
Register for SIRIM blessing
Register for patent and hallmark for company ‘s logo and merchandise
3.5 Future Merchandise
Our merchandise which is Freedom ver.1.0 is non merely can be used by the service industry and we likely can implement its modified merchandise which is Freedom ver.2.0 to retail and sweeping industry in progress.
Due to the current engineering development, most of the shopping centres are still utilizing the hard currency machine and the scanner to scan the saloon codification of a peculiar merchandise to find the monetary values of the peculiar merchandise from the database of the company. It truly takes tonss of clip to allow the cashier the scan each merchandise which the consumer is willing to purchase. In add-on, tellers may cipher wrongly for the hard currency payment from the client and return inaccurate alterations to the client excessively.
For this portion, we will explicate about how Freedom ver.2.0 works in shopping centres. First, after clients taking what to buy in shopping centres, he merely needs to go through through Freedom ver. 2.0 at the “ teller counter ” there and the entire sum to pay will look on the machine. After that, he or she merely needed to infix his card for illustration recognition card, individuality card ( e-cash ) and debit card to another machine to pay it and he may merely go forth the shopping centre.
One of the benefits of presenting Freedom ver.2.0 to shopping centre is clip salvaging. Top direction of shopping centres may exclude the clip of a teller to scan each point that client is willing to buy. Furthermore, top direction of shopping centres can besides avoid calculate wrongly of hard currency payment from a teller.
In a nutshell, we are certain that shopping centres will supply a fast, effectual and efficient service to client. Harmonizing to our slogan “ The way to e-business success start with Free ” , our merchandise does non merely supply advantages for concerns but besides assist our state ‘s development particularly in R & A ; D to bring forth or fabricate high tech and progress merchandises. Diagram 2: Freedom ver. 2.0
4. Selling Scheme
For our merchandise, Freedom ver.1.0, our mark market or client is all concern that had related with the service industry. One of the service industries that we will chiefly is those concerns which are supplying restaurant service, for illustration, fast nutrient eating house.
Based on the research, there is a large market size for our merchandise since there are still many fast nutrient eating houses in Malaysia. Furthermore, since we develop a new merchandise to the new market, it is in debut phase and it will growing faster within two old ages after presenting to those companies. Besides, our mark market for our merchandise is besides included those jobbers and retail merchants in Malaysia.
4.2 Customer Motivation to Buy
Presents, the fast nutrient industries ‘ tendency is acquiring digitalized. There are many fast nutrient eating houses utilizing the touch screen order machine, illustration: Mc Donald. Besides, there are besides touch screen payment machine. It shows that we are acquiring more progresss in engineering in each industry.
In order to actuate our consumer to devour our merchandises, we have created some values for them. Our merchandise is self payment machine. It is utilizing RFID engineering.
Fast and Ready
The nutrient is ready on the racks. Customers need to take the nutrient and put it on the tray. While the nutrient is scanned by our merchandise, the type of nutrient and the monetary value will be shown straight on the screen. It is because all the nutrient is tagged. Foods ‘ information are recorded in the ticket. It reduces the clip of waiting. Customers do non necessitate to wait the server to service and acquire the nutrient themselves.
Easy to be used
When it is peak hr, the servers possibly do the incorrect orders and acquire the incorrect nutrient to the clients. They even will acquire the incorrect alterations to the clients. It will be a great loss to the eating house. But utilizing our merchandise, the servers are substituted. It is because clients merely need to utilize their Identification Card to label on the machine to make the payment. It is much easier, simpler and faster to the clients.
Convenience and User Friendly
Through the studies we did, populace have a bad image to the servers ‘ service. They feel that the servers should non be emotional when they are serving clients. In add-on, public is more prefer digitalize. Our merchandise prevents servers to do the repute of the eating house become worse. Although clients deal with the machine, it will non angry with them and even have a wrangle.
Less Operational Cost
The most of import portion is that our merchandise will cut down the peculiar company ‘s operational and salary disbursals. Our merchandise is comparatively expensive if it is compared to a server ‘s salary. But for the hereafter penetration, that will be a great sum if our merchandise replaces the server. The cost of the machine will be occurred one time, but the wage of the server occurred monthly.
4.3 Market Size and Trend
4.3.1 Market size
Our merchandise is called Freedom ver.1.0 which is a self ordination machine which we chiefly targeted on the fast nutrient eating house and some high categories restaurant in Malaysia. The market size of the little concerns in Malaysia is 28 % of the entire market of Malaysia, while the market size of the medium concern in Malaysia is 42 % of the entire market in Malaysia
Diagram 3: SMB Market IN MALAYSIA SOURCE: IBM Malaysia-AMI
The market size of eating houses is included in the other service section in the pie chart above which is 28 % in little concern ( high category eating house ) and 42 % in medium concern ( franchises of fast nutrient corporation ) which both informations showed the largest market in the concern in Malaysia harmonizing to the study by IBM Malaysia-AMI.
Beginning: Bank Negara Malaysia
Our targeted markets are fast nutrient industry, retail and sweeping industry. Harmonizing to a study done by Bank Negara Malaysia, the market value of sweeping and retail trade, hotel and eating houses showed the value of RM23273 million on the latest information which addition by RM1612 million comparison to old period informations which is RM21661 million.
Another study showed that market value for our hereafter merchandises done by information and communications engineering service statistic, 2006. There were 932 constitutions engaged in the sweeping trade and 5,396 constitutions in specialised retail shops for ICT merchandises in 2001. These constitutions generated a entire gross of RM8.6 billion and RM3.7 billion severally.
4.3.2 Market tendency
A new market research study covering RFID from 2006 to 2016, researched by IDTechEx, reveals some surprising new breaks. The bottom line is that this twelvemonth ‘s planetary market for RFID including tickets, systems and services is $ 1.94 billion but it will be driven by demand and new Torahs to $ 24.50 billion in 2015.
1.8 billion RFID tickets have been sold to 2005. Cardinal volume applications for RFID engineering have been in markets such as entree cards for the fiscal, security and safety markets, or for the automotive and rider conveyance sector, with smaller markets in leisure, libraries, wash and health care.
The development of point degree RFID by tag monetary value demoing earliest day of the month of mass acceptance of taking application in each monetary value set is shown above. Harmonizing to the study of revolution of RFID, until old ages 2012, the monetary value of 1 RFID ticket is merely approximately 0.1 -1 cent.
4.4 Ad and publicity
We can publicize our merchandise through EXECUTIVE magazines, has been dedicated to supplying its readers with the most up-to-date local and regional concern intelligence. As EXECUTIVE is a monthly concern magazine that offers readers ‘ in-depth analyses on the Lebanese universe of commercialism, covering all the major sectors – from banking, finance, and insurance to engineering, touristry, cordial reception, media, and retail. Besides that, CHIP has established itself as one of the universe ‘s most outstanding media trade names with presence in more than 15 states worldwide. Since its origin about 30 old ages ago, CHIP remains the taking beginning for intelligence, articles, tendencies and reappraisals of the latest in calculating and engineering. CHIP Malaysia is one of Malaysia ‘s longest running IT magazines and is now synonymous with digital life style and engineering. The magazine is finally the tool to demo readers current and future tendencies and engineerings, and demo how they can utilize them efficaciously in this digital universe. CHIP Malaysia proudly upholds the high criterions set by our international opposite numbers and cement CHIP ‘s repute of being an internationally trusted engineering magazine.
Before they decide to buy, any qualified client is eligible to have one of our merchandises at their location for a test period. Our company will fabricate the equipment to their specifications and so consign the unit to them for a no-obligations presentation and test period. The client is obliged to pay the transportation cost of the merchandise from our mill to their location and to return it, freight pre-paid, if they decide non to buy. Our company will pay for the cost of production, the filters and any possible loss if the equipment is returned.
Unit of measurement Cost for Merchandise
Material Unit Cost
Monitor 1 RM1000
RFID Scanner 1 RM2000
Auto Barrier Gate 1 RM500
Our company plans to accomplish a desire image in the market. We hope that our merchandise will go more celebrated in the market. Customers will experience that our merchandise is adaptable and easy to utilize.
12.1 inch Touch Screen POS System
Selling monetary value
RM3000 ~ RM 4500
Based on the tabular array above, our monetary value is evidently about double than our rival. However there are several grounds why our merchandise is more expensive than our rival, such as:
Faster the procedure of doing payment
Reduce the hazard of return incorrect sum of money
Multipurpose card serves such as Identification Card to replace hard currency or recognition card or e- hard currency
Reduce in operation or salary disbursals of the store
Maintain client service at a criterion higher degree and progress engineering
4.6 Distribution Strategy
For the channels of distribution used, we decide to utilize direct gross revenues to clients. It is best as we are able to demo the clients step-by-step on how to utilize our merchandise, make a deeper apprehension toward our merchandise.
Our merchandise can give inducements by provide standardizes services so that no prejudice go on as client are traveling through the same processs.
Able to supply a fresh new experience in service industry as human are of course attracted to new merchandise.
Promote hard currency free environment
Bing able to place every benefit, characteristic and public-service corporation of a merchandise so that we are able to reply every client ‘s question as it ‘s the most of import technique in the gross revenues.
Bing able to place with the consumer on a personal degree is indispensable to success in gross revenues and gives increased credibleness to the merchandise or service.
Connecting With the Consumer
To be able to place client demand by listening to what they want. Always maintain a friendly visual aspect and cheerful personality. Greet client with a smiling.
Assurance in the merchandise or service is indispensable. You should besides verbally convey your assurance in the consumer to do the right pick when he buys. Confident are able to demo that our merchandise are dependable.
5.0 Financial Plan
Entire Start-up Expenses
Other Current Assetss
Start-up Expenses to Fund
Start-up Assetss to Fund
Entire Support Required
Non-cash Assetss from Start-up
Cash Requirements from Start-up
Extra Cash Raised
Cash Balance on Get downing Date
Liabilitiess and Capital
Histories Collectible ( Outstanding Bills )
Other Current Liabilities ( interest-free )
Loss at Start-up ( Start-up Expenses )
( $ 13,830 )
( $ 13,830 )
Entire Capital and Liabilitiess
Break even analysis
Monthly Revenue Break-even
Average Percent Variable Cost
Estimated Monthly Fixed Cost
Net income and Loss
Pro Forma Profit and Loss
Direct Cost of Gross saless
Entire Cost of Gross saless
Gross Margin %
R & A ; D
*Interest of Mortgage
*Interest of Construction Loan
Entire Operating Expenses
Net income Before Interest and Taxes
Earnings before interest taxes depreciation and amortization
Net Net income
* Construction loan: RM8, 000, 000
Interest rate: B.L.R +1.5 %
Time period: 120 months
*Mortgage for fixed loan: RM600, 000
Interest rate: B.L.R +1.5 %
Time period: 60 months
Pro Forma Cash Flow
Cash from Operationss
Cash Gross saless
Subtotal Cash from Operations
Extra Cash Received
New Current Borrowing
New Long-term Liabilitiess
New Investment Received
Subtotal Cash Received
Outgos from Operationss
Subtotal Spent on Operationss
Extra Cash Spent
Chief Repayment of Current Borrowing
Long-run Liabilitiess Principal Repayment
Purchase Other Current Assetss
* $ 160,000
Purchase Long-term Assetss
* $ 8,000,000
Subtotal Cash Spent
Net Cash Flow
*Current Assetss: Buy two more new waves
*Long-term Assetss: Construct a mill
Pro Forma Balance Sheet
Other Current Assetss
Entire Current Assets
Entire Long-term Assetss
Liabilitiess and Capital
Subtotal Current Liabilitiess
Retained Net incomes
( $ 13,830 )
Entire Liabilitiess and Capital
Gross saless Growth
Percentage of Total Assets
Other Current Assetss
Entire Current Assets
Percentage of Gross saless
Selling, General & A ; Administrative Expenses
Net income Before Interest and Taxes
Entire Debt to Total Assetss
Pre-tax Return on Net Worth
Pre-tax Return on Assetss
Net Net income Margin
Tax return on Equity
Histories Collectible Employee turnover
Entire Asset Employee turnover
Debt to Net Worth
Current Liab. to Liab.
Net Working Capital
Assetss to Gross saless
Current Debt/Total Assetss
6.0 Eventuality Plan
In order to go on our RFID auto-payment machine concern to cover the fixed cost of our company, we decided to alter our chief mark market from fast nutrient eating house to any nutrient tribunal or some high-toned eating houses to implement our RFID car wages machine. We besides change our concern to others service sector industry by non merely aim the nutrient industry. We target all the schools or universities, authorities sections, public conveyance companies, and libraries to utilize our system.
For schools or universities, we suggest them to utilize our system. This is because for school, our system can be put ining in every door of the schoolroom to cut down the taking attending clip by the lector and prevent other pupils from assisting their friends to subscribe attending. This can besides forestall others pupils or foreigner that non taking this class to travel into the schoolroom for upseting the category. Besides that, we besides target on libraries in our eventuality program. By utilizing Free-Tech, librarian can cut down the clip for the user when borrow and return books from the library by self-service. The RFID french friess on the books besides help librarian to set up back the book back to the book rack more easy and efficiency.
For any authorities section, the system can assist to acquire cognize all the individuality of the visitant and workers at that place to forestall others people from acquiring in. This can besides cut down the opportunity of being the mark of Communist. By making so, the workers can cut down the clip for punch card for record down their on the job clip in the office and increase their work efficiency.
We besides target public conveyance companies to utilize our merchandises in their public conveyance for illustration LRT, monorail, coachs, ferry and others. Our system can cut down the clip for batting order for purchasing the ticket by merely put your MyCard on the RFID scanner. For illustration to our neighbor state Singapore, their public conveyance system about to the full use the EZ nexus to replace the hard currency payment to cut down to clip for purchasing ticket. Our state should copy their system to better our public conveyance system for more environmental friendly by cut down the utilizing of auto.
We target on other service sections are a free advertisement ways for our merchandises. This will assist us to advance our system around the universe in order to demo that how good our merchandises are and in order to convert others entrepreneur and fast nutrient eating house proprietor to reconsider to utilize our merchandises.
Presently, our merchandise does non be in this current market. Harmonizing to research that we made, the market value for our merchandise has a great possible growing. We expect the market will go greater in the hereafter.
We besides define that 3 of the bing companies are supplying the traditional type hard currency registry machine which is non so beforehand in engineering comparison to our merchandise. Due to the turning market tendency, there will be more possible rivals to set up in the hereafter or short period of clip.
In order to forestall the competition, our merchandise will be upgraded into more choice merchandise. Our company will make more value to the clients.