Celebrations and Memories Ltd (Cml) Case Exam Mark Assessment Guide Essay Sample

August 10, 2017 Accounting

Markers must tag each of the properties and competences globally. Judgment must be used in measuring the competences exhibited in the candidate’s response and delegating a grade for each competence. Guidelines for burdening the assorted properties are indicated throughout the appraisal usher. Note: In turn toing any of the issues. bespeaking that the issue “needs to be resolved” or “further investigated” is non credited for analysing and deciding the issue. F1. STRATEGIC MANAGEMENT

In measuring F1. property B ) should be given the greatest weight. a ) Situational Analysis:
The situational analysis is appropriate for the strategic options and concern issues being addressed ( good quality. deepness. comprehensiveness. and do sense ) . It includes internal and external scans. a fiscal appraisal of the company’s current province. and other relevant qualitative information non provided in the high degree SWOT in the Backgrounder ( e. g. strategic ends. stakeholder penchants. restraints. other SWOT points. KSFs/competitive advantages. and ratios ) . AE = Good quality – makes sense. includes the chief relevant qualitative points. and provides a fiscal appraisal ; ME = Acceptable quality – includes relevant qualitative informations and a fiscal appraisal ; may incorporate some minor mistakes ( e. g. some irrelevant informations are included. some relevant informations are excluded. some relevant informations are categorized falsely ) ; BE = The quality of the situational analysis is non appropriate ; NA = No effort to scan the environment or analyse the current state of affairs. CMA Canada 1

B ) Strategic Aspects of Analysis and Integration:
The analysis of the strategic options is sensible and integrating is demonstrated to a sensible grade. Examples of integrative thought include the undermentioned ( among others ) : • Sing the cause and consequence relationship between SWOT points and strategic options. • Sing the deductions of one issue or alternate on another. • Bespeaking how the recommended scheme takes advantage of strengths and chances while extenuating failings and avoiding menaces. AE = Appropriate analysis of at least three strategic options and sensible integrating ( more than 10 clear and distinguishable integrative points ) ; ME = Acceptable analysis of at least two strategic options and acceptable integrating ( 7-10 clear and distinguishable integrative points ) ; BE = Unacceptable analysis and/or unacceptable integrating ;

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NA = Does non try to analyse any of the strategic options. degree Celsius ) Execution Plan:
The recommended execution program

• Identifies undertakings. provides realistic timelines for finishing these undertakings. lucifers the undertakings to the appropriate persons. and considers the resources required ( what. who. when. resources ) ; • Aligns the organization’s resources and success factors to carry through the recommended scheme ; • Resolves jobs without doing others ( e. g. addresses the minor issues. overcomes cons of recommended schemes ) ; and • Considers organisational deductions. e. g. alteration direction. organisational construction. morale. the function of maps such as distribution. IT. accounting. gross revenues. buying. etc. AE = Good execution program ;

ME = Reasonable execution program ;
BE = Implementation program is non sensible ;
NA = No effort to supply an execution program.
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F2. RISK MANAGEMENT AND GOVERNANCE
In measuring F2. impute a ) should be given the greatest weight. a ) Internal and External Risks:
Hazards are identified and suitably used in the analysis of strategic options. or resolved in the execution program ( e. g. recommend processs for sharing. reassigning. and/or cut downing hazard ) . Risks include ( but are non limited to ) the undermentioned: • Internal hazards such as depending chiefly on a individual card provider. stock list obsolescence. and unequal controls over hard currency and stock list. • Risks associated with strategic options such as increasing operating costs in Alberta. high hazard of larceny of DVDs. • External hazards such as diminishing handiness of labor. stagnating building of secondary promenades. worsening figure of baccy users. AE = Three internal and two external hazards are identified and used/resolved in the analysis of more than two strategic options ; ME = Two internal hazards and one external hazard are identified and used/resolved ; BE = One hazard is identified. but non used or resolved ;





NA = No effort to turn to hazards.
B ) Conformity and Administration:
Conformity with regulative guidelines and other administration issues are identified and suitably considered and resolved ( e. g. remittal of paysheet tax write-offs for kids of shop directors. conformity with GAAP ) . AE = One or more compliance/governance issue is identified and used/resolved ; ME = One compliance/governance issue is identified and analyzed. but use/resolution is non sensible ( e. g. analysis/resolution has mistakes ) ; BE = One compliance/governance issue is identified. but non analyzed. used. or resolved ; NA = No effort to turn to compliance/governance issues.

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F3. PERFORMANCE MANAGEMENT
In measuring F3. impute a ) should be given the greatest weight. a ) Quantitative Analysis of Strategic Alternatives and Current Value Proposition: The quantitative analysis of the strategic options and current value proposition demonstrates a sensible apprehension of relevant public presentation direction constructs and tools. Appropriate constructs and tools are chosen and applied suitably ( e. g. free of serious mistakes. sensible quality ) . The followers are some relevant public presentation direction constructs and tools that should be applied in the quantitative analyses of the strategic options or the fiscal appraisal: 1. Profitableness and determination analyses: Relevant grosss. costs. net income borders. hard currency flows. and/or net income are suitably calculated and interpreted. 2. Uncertainty/sensitivity analysis: The effects of uncertainness are considered in the profitableness analyses. Examples include ciphering or discoursing the impact of assorted possible gross degrees on merchandise line net income borders. and using the chances of successfully negociating postal mercantile establishment and lottery booth contracts.

3. Analysiss of the value proposition and markets: Profitableness of the assorted provincial markets or merchandise lines is analyzed. AE = Profitability and/or determination analysis is applied suitably in the analysis of at least three strategic options and at least one other relevant public presentation direction construct or tool is applied suitably in the quantitative analyses ; ME = Profitability and/or determination analysis is applied suitably in the analysis of at least two strategic options. OR at least two relevant public presentation direction constructs or tools are applied suitably in the quantitative analyses. BE = Performance direction constructs and tools are applied suitably in the analysis of fewer than two of the strategic options and/or the fiscal appraisal ; NA = No effort to use public presentation direction constructs or tools in the quantitative analyses. CMA Canada 4

B ) Qualitative Analysis of Strategic Alternatives and Implementation/Minor Issues: The qualitative analysis of the strategic options. execution issues. and minor issues demonstrates a sensible apprehension of relevant public presentation direction constructs and tools. The analysis is sensible and free of serious mistakes. Some relevant constructs and tools are as follows: 1. Cost direction – labor costs. distribution costs. etc. 2. Revenue direction and pricing – client relationship direction. selling. stigmatization. mark customers/segments/markets. price reduction pricing. etc. 3. Operations direction – preparation. capacity. shop layout. stock list direction. distribution. supply concatenation direction. etc. ) .

4. Information systems and information engineering – tracking stock list. batch processing of gross revenues studies from shops to head office versus existent clip. manual entry on hard currency registries. etc. AE = Four or more relevant public presentation direction constructs and tools are applied suitably in the qualitative analyses ; ME = Two to three relevant public presentation direction constructs or tools are applied suitably in the qualitative analyses ; BE = Performance direction constructs and tools are non applied suitably in the qualitative analyses ; NA = No effort to use public presentation direction constructs and tools in the qualitative analyses. F4. PERFORMANCE MEASUREMENT

a ) Performance Measurement:
Appropriate issues related to public presentation measuring of CML and its employees are described and assessed ( e. g. motive. inducements. public presentation rating. marks. etc. ) . These issues are assessed in footings of alliance with organisational ends and/or related behavioral deductions. Application of these constructs and tools is sensible and free of serious mistakes. AE = Two relevant public presentation measuring issues are identified and suitably used or resolved ; ME = One relevant public presentation measuring issue is identified and suitably used or resolved ; BE = A public presentation measuring issue is identified. but it is non relevant or there are major jobs in the analysis ; NA = No effort to turn to public presentation measuring issues.

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F5. FINANCIAL MANAGEMENT
In measuring F5. attributes a ) and b ) should be given the greatest weight. unless the campaigner provides a pro forma for degree Celsius ) . which can draw up the overall appraisal for F5. a ) Capital Budgeting:
Capital undertakings are evaluated utilizing appropriate capital budgeting methods ( e. g. net present value. internal rate of return ) . Capital budgeting methods used for the warehouse and shop enlargement options include the undermentioned constituents: 1. capital costs. other erstwhile hard currency escapes. residuary value ; 2. one-year runing hard currency influxs and escapes ;


3. present value factor at the 9 % hurdle rate ;
4. after-tax hard currency flows ; and
5. computation of CCA revenue enhancement shields.
AE = Applies appropriate capital budgeting methods in the analyses of both the warehouse and shop enlargement options. and the analyses include the right constituents ; ME = Applies appropriate capital budgeting method in the analysis of either the warehouse or shop enlargement option. and the analysis includes the right constituents ( there may be some comparatively minor failings in the application ) ; BE = Application of capital budgeting constructs and tools contains major failings or mistakes ( e. g. utilizing wrong price reduction rate. omits a capital cost ) ; NA = No effort to use a capital budgeting construct or tool. B ) Financing Available and Required:


The analyses of the strategic options. execution issues. and minor issues include consideration and/or appropriate computation of the followers: 1. Financing available from assorted beginnings ( e. g. $ 750. 000 mortgage for the warehouse. addition in line of recognition to $ 1 million. increase in hard currency from operations. etc. ) . 2. Financing required for the strategic options and other fiscal demands ( e. g. demands for the purchase/lease of capital assets. other initial costs. payments to Durand. operating costs. etc. ) . 3. Aggregate funding required to implement the recommended schemes and alterations ( e. g. fixing a fiscal prognosis or pro forma hard currency flow statement ) . CMA Canada 6

AE = A sensible effort is made to find and compare the funding available from assorted beginnings and the funding required for all of the recommendations and operational demands ( e. g. payment of stockholder loan ) ; ME = A sensible effort is made to find and compare the funding available from assorted beginnings and the funding required for all of the recommendations ; BE = Merely the funding available or the funding required is calculated or discussed ; NA = No effort is made to cipher or discourse funding available or required. degree Celsius ) Lease versus Buy and Other Financial Management Concepts: The options of renting versus purchasing the equipment for the warehouse option are analyzed and/or fiscal direction concepts other than capital budgeting and funding are considered/addressed suitably in the analysis of the strategic options and concern issues ( e. g. readying of a pro forma income statement or balance sheet. revenue enhancement. hard currency flow. working capital direction. etc. ) .

AE = The lease/buy determination for the warehouse option is suitably analyzed. and one relevant other fiscal direction construct or tool is suitably considered/applied ; ME = The lease/buy determination for the warehouse option is suitably analyzed. or one relevant other fiscal direction construct or tool is suitably considered/applied ; BE = The lease/buy determination is non analyzed. and no relevant other fiscal direction construct or tool is suitably considered/applied ; NA = No effort to consider/apply lease/buy or other fiscal direction constructs or tools. CMA Canada 7

F6. FINANCIAL Coverage
In measuring F6. none of the properties stand out as being more of import than the others. Judgment should be used in delegating an appraisal. a ) Fiscal Analysis:
Appropriate methods of fiscal analysis are applied suitably in measuring public presentation and hazard ( current fiscal appraisal. effects of recommendations on ratios. etc. ) . Appropriate methods of fiscal analysis include ratio and tendency analysis. comparative analysis. and so on. Appropriate application includes right computation and reading. AE = Five relevant ratios ( including net incomes per portion ) for two old ages and/or other relevant fiscal analysis concepts/tools are applied suitably ; ME = Three to four ratios for two old ages and/or other relevant fiscal analysis concepts/tools are applied suitably ; BE = Financial analysis constructs or tools are non applied suitably ; NA = No effort to use a fiscal analysis construct or tool. B ) Net incomes Per Share Target:

The net incomes per portion ( or tantamount net income ) is calculated presuming the execution of at least one strategic option and compared to the mark of $ 6. 25. AE = The expected net incomes per portion is calculated suitably for the recommended schemes. and compared to the mark of $ 6. 25 ; ME = An equal effort is made to cipher the expected net incomes per portion for at least one strategic option and is compared to the mark of $ 6. 25 ; BE = The expected net incomes per portion is non suitably calculated and/or the net incomes per portion mark is non considered ; NA = No effort to see the net incomes per portion mark.

degree Celsiuss ) Other Financial Reporting Concepts and Tools:
Accounting policies are reviewed and recommendations are made to guarantee that the fiscal statements comply with GAAP ( e. g. accounting for prepaids. amortisation. stock list. current part of stockholder loans. rentals. etc. ) . AE = Four accounting policies are considered and appropriate recommendations are made ; ME = One to three accounting policies are considered and appropriate recommendations are made ; BE = Accounting policies are considered but the recommendations are non appropriate ; NA = No effort to consider/apply other fiscal describing constructs or tools. CMA Canada 8

E1. PROBLEM SOLVING AND DECISION MAKING APPLICATION OF A SYSTEMATIC APPROACH a ) Executes the Systematic Approach Appropriately:
The issues and options are prioritized moderately ( e. g. the most of import issues/alternatives are addressed first and in the greatest deepness ) . and the analyses of the issues and options are of appropriate deepness and comprehensiveness. balanced ( pros/cons. quantitative/qualitative ) . objective/free of prejudice. and see more than one perspective/global position ( e. g. mission. ends. stakeholder penchants ; effects of options on shops. gross revenues. clients. other maps ) . [ Otherwise. the quality of analysis is assessed in the functional competencies. ] For this instance. the most of import issues are as follows:

1. Strategic options:
• Expand merchandise line – collectable home bases and/or DVDs
• Expand by opening new shops in B. C. . Alberta. and/or Ontario • Build a warehouse and internally distribute giftware and baccy merchandises in Ontario and Quebec 2. Other of import issues necessitating attending:

• Financing ( demands and beginnings. rental versus purchase equipment. etc. ) • Implementation ( infinite for collectable home bases display. increased security for DVDs. etc. ) • Inventory direction ( patterns re disused stock list. frequence and timing of stock list counts. hazard of larceny. etc. ) • Ethical. conformity. and accounting concerns refering to the three shop directors who hire their kids ( paysheet tax write-offs. entering as care. etc. ) • Need for an audit and fiscal coverage concerns ( prepaids. stock list rating. amortisation. monthly coverage. etc. ) • Information engineering and control concerns ( manual hard currency registries. ageless stock list systems. etc. ) • Ethical concerns refering to buying agent’s relationship with peculiar giftware provider • Employee inducements and staff turnover

• Product mix ( stop some merchandise lines. spread out some merchandise lines. etc. ) CMA Canada 9
AE = Reasonable prioritization. and the analyses are of sensible deepness and comprehensiveness. balanced. objective/free of prejudice. and see more than one perspective/global position ( direction and functional ) ; ME = Reasonable prioritization. and the analyses are of acceptable comprehensiveness. moderately balanced. comparatively nonsubjective. see at least one position ; and may hold limited deepness and/or some prejudice ; BE = Inappropriate prioritization. unacceptable deepness and comprehensiveness. inappropriate balance. and/or non nonsubjective. NA = No issues analyzed.

E2. LEADERSHIP ( judgment/influence )
a ) Quality of Recommendations:
Recommendations. decisions. and solutions for the strategic options and minor issues are logical. executable. realistic. consistent. supported. and presented in a convincing mode. For the recommendations to be converting. the response should show the followers: 1. 9 % after-tax return is achieved for recommended capital investings ( shops and warehouse ) ; 2. $ 6. 25 net incomes per portion will be achieved by 2010 ;

3. $ 30. 000 per month hard currency flow for refund of stockholder loan is executable ( e. g. show in a financial/cash prognosis ) ; 4. An audit is necessary to increase the line of recognition at the bank. AE = All of the above ;

ME = Some minor jobs with recommendations/conclusions/solutions ( e. g. the accomplishment of merely two of the marks are demonstrated ) ; BE = Serious jobs with recommendations/conclusions/solutions and/or they are non converting ; NA = No recommendations. decisions or solutions made.

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E3. PROFESSIONALISM AND ETHICAL BEHAVIOUR
In measuring E3. none of the properties stand out as being more of import than the others. Judgment should be used in delegating an appraisal. a ) Conflict of Interest and Ethical Behaviour:
Existing and possible internal or external ethical. environmental. and security issues and struggles of involvement are recognized and addressed ( e. g. relationship between buying agent and gross revenues rep. . selling baccy merchandises. selling lottery tickets. describing rewards as fixs and care. etc. ) . AE = Two bing or possible ethical/environmental/security/conflict of involvement issue are recognized and used/resolved ; ME = One of these issues is recognized and moderately used/resolved ; BE = One or more of these issues is recognized but non used/resolved ; NA = None of these issues is recognized or addressed.


B ) Professional Tone and Tact:
The study reflects appropriate concern tone and tact. and addresses the right audience ( tact is used in any unfavorable judgment of management’s policies. desires. and ends ) . AE = Tone and tact are appropriate. and the right audience is addressed ; ME = Tone or tact is appropriate. and the right audience is addressed ; BE = Tone and tact are non appropriate. or the right audience is non addressed ; NA = A response is non attempted.

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E4. Communication
a ) Format. Organization. Flow. Language:
1. The format and organisation of the study are appropriate: I ) The undermentioned constituents of appropriate format are present: screen page. executive sum-up. debut. organic structure of the study. decision. and appendices. two ) The executive sum-up ( ES ) is brief. concise. and summarizes the strategic options. recommendations. and important other issues that the receivers can move on. three ) The debut provides the intent and range of the study. four ) The decision brings together the findings and draws the study to a stopping point. V ) The appendices contain appropriate content ( e. g. SWOT. quantitative analysis ) . six ) The content of the study is organized suitably for a concern study ( e. g. uses headers and subheadings. is suitably sequenced. utilizations lists efficaciously ) . 2. The linguistic communication used in the narration is without a deflecting figure of divergences from concern norms. slang. or unexplained abbreviations. and has few mistakes in spelling. grammar. sentence construction. and punctuation.


3. The qualitative and quantitative content is expressed clearly. logically and coherently. and flows good. Repeat is used in an effectual mode and is non inordinate. 4. References. labels and audit trails are provided where appropriate ( the response is easy to follow ) . AE = All constituents are present and of appropriate quality. the content is organized suitably. few jobs with linguistic communication usage and content look. and the response is easy to follow and flows good ; ME = One or two constituents are losing or are non appropriate. some minor errors/problems with organisation are apparent. some jobs with linguistic communication usage and content look. but they are non deflecting and the response is easy to follow ; BE = More than two constituents are losing or are non appropriate. some major errors/problems with organisation. linguistic communication usage and content look are apparent. and the response is hard to follow ; NA = A response is non attempted.

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