Cereal Article Summaries

August 17, 2017 Management
  1. Business Wire ( 2014 ) , Research and Markets: Breakfast Cereals Market Report 2013. Available from: hypertext transfer protocol: //www.businesswire.com/news/home/20140310005602/en/Research-Markets-Breakfast-Cereals-Market-Report-2013 # .U1CpRvmSx8s [ Accessed: April 11, 2014 ] .

In this article, the writer recognizes that the competition between breakfast cereals trade names is high. The breakfast cereals market is divided into two chief sectors viz. Ready-to-eat and Hot cereals class. The chief subject of the article is analysing the breakfast cereals market in UK. The article provides some background about purchasing behaviour. The article concludes by anticipating that the breakfast cereals industry will stay to increase easy in the hereafter. Besides, the author pointed out that successful selling runs and invention will play an of import function in this growing because the development of new diversenesss of cereals can pull more and more consumers. This article contributed information on societal tendencies and prognosiss in the cereals market.

  1. Culliney, K. ( 2012 ) , Innovation is the life lead of snacks’ , says Kellogg as it looks to 2013. Available from: hypertext transfer protocol: //www.bakeryandsnacks.com/R-D/Innovation-is-the-life-lead-of-snacks-says-Kellogg-as-it-looks-to-2013 [ Accessed: April 18, 2014 ] .

In this article, Kacey Culliney, the editor of the Bakery and Snacks.com, pointed out that invention plays an indispensable function in Kellogg’s selling scheme. The chief subject of the article is the development of the cereals markets through invention. The article provides some background about invention growing chances. The exemplifying instance of Crackers with Cheez-it is used to depict the success of invention. The article concludes by briefly adverting the mark invention in 2013. This article contributed information on the chance of Kellogg’s cereals every bit good as invention.

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  1. Hill, C. , Ones, G. & A ; Schilling, M. ( 2014 ) , Strategic Management: Theory: An Integrated Approach,11th erectile dysfunction, Cengage acquisition, USA.

In this book, Charles Hill, Gareth Jones and Melissa Schilling, the authors of Strategic Management: Theory: An Integrated Approach, identifies micro-environment and macro-environment in cereals industry. The chief subject of chapter two is the analysis of competitory forces theoretical account. The book provides some information about the deduction of scheme group. The exemplifying instance of Kellogg’s cereals is used to depict the monetary value competition in cereals industry. The book concludes by briefly explicating the competitory forces in different industry. This book contributed information on Porter’s Five forces of Kellogg’s cereals.

  1. Marketwire ( 2014 ) , Action for Healthy Kids ( R ) and Kellogg ‘s ( R ) Celebrate National Breakfast Week by Giving Students a Great Start With Breakfast. Available from: hypertext transfer protocol: //www.pr-inside.com/action-for-healthy-kids-r-and-kellogg-s-r-r3964630.htm [ Accessed: April 17, 2014 ] .

In this article, Marketwire, references that schools gives pupils a Start with breakfast cereals. The chief subject of the article is eating alimentary breakfasts every bit good as cereals do better at school. The article provides some background about the publicities of Kellogg’s cereals concentrating on schools. The exemplifying instances of AFHK ‘s School Grants for Healthy Kids plan and Kellogg ‘s Give A Great Start are used to raise the consciousness of Kellogg’s cereals. The article concludes by decision of the benefits of establishing those plans. This article contributed information on the altering societal tendencies and the successful selling scheme of Kellogg’s cereals.

  1. Meriem ( 2014 ) , Kellogg ‘s Cereal Woes Continue. Available from: hypertext transfer protocol: //www.fecima.com/2014031736786/sectors/consumer-goods/kelloggs-cereal-woes-continue.html [ Accessed: April 18, 2014 ] .

In this updated research study, Meriem, references that Kellogg has strong basicss with its solid trade name placement, geographic diverseness and important investings behind invention, selling and supply-chain enterprises. The chief subject of the study is the analysis of the Kellogg’s cereals gross revenues in 2013. The study provides some background about why the fiscal public presentation of Kellogg’s cereals is worse than 2012. The exemplifying account showed lower demand for cereals because of competitory force per unit areas from replacements including yoghurt, eggs, staff of life, and peanut butter is aching cereals market growing. The study concludes by adverting the rival of Kelloggs, General Mills, had the same troubles in cereals market. This article contributed information on the growing of cereals market, the rivals, the SWOT analysis every bit good as strength of Kellogg’s cereals and the Porter five forces every bit good as the menace of replacements.

  1. Michman, R. D. & A ; Mazze, E. M. ( 1998 ) , The Food Industry Wars: Selling Triumphs and Blunders, Greenwood printing group, Inc. , USA.

In this book, Ronald D. Michman and Edward M. Mazze, the author of The Food Industry Wars: Selling Triumphs and Blunders, identifies the schemes in a mature market. The chief subject of the book is about the breakfast cereals market. The article provides some background about the rivals of Kellogg’s cereals such as General Mills in the cereals market. The exemplifying instance of Kellogg’s cereals is used to depict how Kellogg’s cereals implement a merchandise distinction and market cleavage scheme for the breakfast cereals industry. The book contributed information on the Kellogg’s selling scheme and the background information of General Mills.

  1. Prepared Foods ( 2014 ) ,Kellogg Adding Several New Merchandises. Available from: hypertext transfer protocol: //www.preparedfoods.com/articles/113596-kellogg-adding-several-new-products [ Accessed: April 19, 2014 ] .

In this article, the editor of Prepared Foods, identifies Kellogg’s cereals that launched a broad scope of cereals trade names. The chief subject of the article is the development of those intelligence trade names. The article provides some background about the hereafter planning of Kellogg’s cereal. The exemplifying instances of three new cereals are used to depict the importance of establishing more new trade names. The article concludes by briefly stating that Kellogg is concentrating on breakfast things every bit good as typical and bold spirits with a national touch. This article contributed information on the strengths of Kellogg’s cereals.

  1. Russell, M. ( 2013 ) , US: Kellogg to cut 7 % of work force, lowers FY mentality. Available from: hypertext transfer protocol: //www.just-food.com/news/kellogg-to-cut-7-of-workforce-lowers-fy-outlook_id124994.aspx [ Accessed: April 17, 2014 ] .

In this article, Michelle Russell, the editor of just-food, identifies the demands for cost film editing plan. The chief subject of the article is how Kellogg’s cereals trade with the monetary value competition. The article provides some information about why Kellogg’s cereals need to cut the budget of employment in order to set the cost into publicities or advertizement. For case, the company cut more than 5 % work force in order to increase the investing in its nucleus markets. The article concludes by analysing the fiscal public presentation of Kellogg’s cereals. This article contributed information on menace of replacements and monetary value competition.

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