Company while having more than 19,000 employees

February 9, 2019 Business

Company Overview

One of the strongest company around the world is PepsiCo, Pepsico is a company that started in the late 1890s by new born pharmacist named Caleb Bradham (Pepsico, 2018). The company is now considered one of the top brands in the food and beverage sector and it has sales more than 45 billion while having more than 19,000 employees in the company (Pepsico, 2018). Pepsi incorporation is an American corporation and it’s headquarter is based in New York, Harrison (Pepsico, 2018). The company is a merge of two different companies; the Frito Lay Company and the Pepsi cola company and then it was named as Pepsi Co. In 1998 and in 2001, the company expanded their products and acquired Quaker Oats Company and Tropicana products in addition to Gatorade Company (Pepsico, 2018). In 2012, the company did actually create sales more than one million dollars by each product line and has distributed their products to more than 200 countries all over the world (Pepsico, 2018). PepsiCo is now the number one company around the world. Pepsi’s mission is “is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats” (Pepsico, 2018).On the other hand, the company’s vision is “we aim to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy, leaving a positive imprint on society and the environment. We call this Performance with Purpose” (Pepsico, 2018).

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Products and Services
Pepsi Co. as mentioned earlier is one of the strongest companies all over the world; it is offering and providing people with a wide range of products or product lines. The company is actually having many products such as Lays, Pepsi, Mountain Dew, Gatorade, Tropicana, Pepsi Diet, Pepsi Zero, 7up, Doritos, Quaker, Cheetos, Miranda, Lipton, Ruffles, Tostitos, Aquafina, Pepsi Max, Brisk, Misk Twist, Fritos, Mountain Dew Diet, R;D Starbucks Drinks and Walkers (Pepsico, 2018). The company is offering it products for more than 200 countries and regions around the globe and they are being the top sellers and global brand provider (Pepsico, 2018). Not only this, but the company is providing other products such as Naked, bubbly, Kevita, Sun Bites, Sabra, and Life WTR (Pepsico, 2018). Each and every single product is a product line and it has several other products breakdown. For example Quaker and Lays have several flavors, packaging, or editions (Pepsico, 2018).
Customer Types
Customers are known to be the main reason behind the success of a business or a failure of a business. In the current years, most of the companies are now customer centric in order to be capable of reaching a higher market share and a better brand exposure based on the word of mouth. The company has been working for several years and it is showed how customer centric they are since day one they manufactured their products. The company has several segments and it has a very wide range of products that are delivered to different type of people. The company is targeting all different ages from more than 200 different countries (Pepsico, 2018). The company is targeting both males and females from age 10 years old to more than 60 years old (Pepsico, 2018). Also, the company is targeting several social classes since their prices is very affordable. The company has products that can suit anyone.
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