Customer Satisfaction At Big Bazaar Marketing Essay

August 28, 2017 Marketing

Of the consumers approached, 75 people agreed to make full in the questionnaire and this specific inquiry. This inquiry is aimed at placing the merchandises consumers shop for often at retail mercantile establishments. The merchandise classs laid before the respondent are the consequence of observation and interview. By analyzing the responses to this inquiry, we, the research workers, every bit good as companies, can place the chief attractive forces of merchandises and services offered.

The high figure of responses indicate that a big figure of consumers visit retail mercantile establishments for clothes/dresses/apparel. Accoutrement is the hottest merchandising point that any retail mercantile establishment can supply. One-third of the respondents indicated that the visit retail mercantile establishments to buy food markets.

To the retail shops, the above tabulated responses lead to a really of import consequence. Clothing is the fastest traveling consumer good. Retail mercantile establishments that provide dress can see a higher rate of turnover and gross revenues volume. However, the above consequences can non be assumed to be representative of the full population of Mumbai metropolis. The sample size consists of merely 75 respondents, who were approached on a random footing as they visited the retail mercantile establishments.

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Consumers approached were asked to rank their penchants on a graduated table of 1 to 6 of their penchants when taking to shop at peculiar shops. The penchant points placed before them were ‘Quality, ‘Brand ‘ , ‘Price ‘ , ‘Store Layout ‘ , ‘Proximity ‘ , ‘One-stop store ‘ . These penchant points were identified by observation and interview as the most popular grounds that beget the attractive force of consumers and act as incentives to shop at peculiar shops.

Analysis

From the tabular array, saloon graph and pie chart depicted above, the penchant points of consumers is apparent.

Of the 75 respondents who answered the questionnaire, 23 spring first importance to quality when taking which shop to shop at. This accounts for 30.67 % of the respondents, who gave rank # 1 to ‘Quality ‘ . Of the 75 respondents who answered the questionnaire, merely 5 gave first importance to propinquity of the shop when taking where to shop at. This accounts for 6.67 % of the respondents, who gave rank # 1 to ‘Proximity ‘ .

It is apparent from the responses and the subsequent tabular matter that consumers, on an norm, rank the penchant points in the undermentioned descending order of attractive force: Quality, Price, and Onestop store, Brand, Store Layout, and Proximity.

Interpretation

Of the consumers approached, 75 people agreed to make full in the questionnaire and this specific inquiry. This inquiry is aimed at understanding what elements pull the consumer the most. The penchant points laid before the respondent have been the consequence of observation and interview. By analyzing the responses to this inquiry, we, the research workers, every bit good as companies, can place the biggest factors that influence the consumers in favoring one shop over others. The highest responses and the highest ranking have been attributed to quality of the merchandises on sale. When taking to shop at a peculiar shop, or when favoring one shop over the others, it is seen that most consumers make this determination based on the quality of the merchandises on offer.

The following standard that influence the consumers in favoring a peculiar shop over others are ( in falling order ) – Monetary value, One-stop store, Brand, Store layout, and Proximity. Although it is said that the most of import things in retail are “ Location, location, and location ” , from the consumers ‘ point of position, propinquity is of small concern. The quality, monetary value and assortment of goods play large functions in the determination devising procedure.

Q. 6 ) Which signifier of advertizement do you believe is most effectual

Detailss

Entire

Percentage

Print

28

37.33 %

Television

40

53.33 %

Radio

7

9.34 %

Entire

75

100 %

Datas Collected

Consumers approached were asked which signifier of advertizement they thought was most effectual. This inquiry was answered by 75 consumers. The methods of advertisement were restricted to three – Television, Print and Radio. The options laid before the respondents were the consequence of observation and interview as being the most popular which the consumers identify as agencies of advertisement.

Analysis

From the tabular array, saloon graph and pie chart depicted above, the effectivity of the assorted manners of advertisement on the mind of consumers is apparent. Of the 75 respondents who answered the questionnaire, 40 indicated that the telecasting is the most effectual agencies of advertisement for a shop. This accounts for 53.33 % of the respondents, who indicated the pick ‘TV ‘ .

Of the 75 respondents who answered the questionnaire, merely 7 indicated that the wireless is an effectual agencies in advertisement to the consumers. This accounts for 9.34 % of the respondents, who indicated the pick ‘Radio ‘ .

It is apparent from the graph and chart presented above that, in the heads of the consumers, the effectivity of the three sorts of media are classified as follows ( in the descending order ) : Television, Print, and Radio.

Interpretation

Of the consumers approached, 75 people agreed to make full in the questionnaire and this specific inquiry. This inquiry is aimed at understanding the effectivity of the three agencies of advertisement. The object is besides to analyse how far advertisements broadcast through these media percolate into the heads of the consumers. By analyzing the responses to this inquiry, we, the research workers, every bit good as companies, can place the effectivity of advertizements through the media identified. This helps to understand which media is more influential and attracts more gross revenues.

From the tabulated informations depicted above and responses of the consumers, it is apparent that the bulk of the respondents feel that telecasting advertisement is the most effectual agencies of advertisement. This is declarative in malice of big figure of commercials that the populace is bombarded with. The respondents give really small recognition to radio advertizements. This is declarative of the fact that most of the public ignore wireless advertizements or else that wireless advertisement does non interpret into gross revenues.

Therefore, it can be surmised that when advertisement, more effectual media to make the consumer and carry them to purchase are the telecasting and print media, more so than wireless advertisement.

Q. 9 ) Indicate your satisfaction degree based on the given parametric quantities for the Big Bazaar:

Retail Mercantile establishment

Unsatisfied

Satisfied

Highly Satisfied

Not Visited

Large Bazaar

20

43

10

2

Datas Collected

Consumers approached were asked about their satisfaction with the three shops covered in this survey. This inquiry was answered by 75 consumers.

The satisfaction graduated table comprised of four ranks – Unsatisfied, Satisfied, Highly Satisfied and Never Visited.

Analysis

From the tabular array, saloon graph and pie chart depicted above, satisfaction degrees with the above 75 respondents who answered the questionnaire, 43 indicated a satisfactory response towards Big Bazaar, and 2 had non visited the shop.

Interpretation

Of the consumers approached, 75 people agreed to make full in the questionnaire and this specific inquiry. This inquiry is aimed at understanding the satisfaction degrees of the consumers under survey – Large Bazaar. The object is besides to analyse how far the selling schemes, trade name image, advertizements, layout, quality etc. , contribute towards consumer perceptual experience and satisfaction.

By analyzing the responses to this inquiry, we, the research workers, every bit good as companies, can place the effectivity of advertizements, location, trade name, monetary value, publicity, merchandise assortment etc. , on the mark consumers. This helps to understand the current consumer perceptual experience about Big Bazzar and the corresponding satisfaction degrees.

From the tabulated informations depicted above and responses of the consumers, it is apparent that a good figure of mark consumers are satisfied with the shops at big. However, there are those who are unsated or who have ne’er visited the shop at all.

Such consumers form the possible market that the companies must endeavor to pull. There are besides rather a few respondents who were extremely satisfied with the retail ironss. It is imperative for the shops to happen out why this is so. They can modify and use the same attractive forces towards the consumers who are less satisfied.

The above tabular array and graph give a worm ‘s eye-view of the consumer perceptual experience about Big Bazzar. This can assist the sellers understand how effectual their schemes have been.

Analysis

From the pie chart depicted above, satisfaction degrees with Big Bazaar are apparent. Of the 75 consumers who answered this inquiry, 57.33 % indicate that they are satisfied with Big Bazaar.

Of the 75 respondents, who indicated their satisfaction degrees with Big Bazaar, 26.67 % indicated that they are unsated with Large Bazaar. Of the entire figure of respondents, 13.33 % indicated that they were extremely satisfied with Big Bazaar. And 2.67 % indicated that they had non visited the shop up to the day of the month of make fulling in this questionnaire.

Interpretation:

Of the consumers approached, 75 agreed to make full in the questionnaire and reply the above inquiry. The purpose of this inquiry is to understand the degree of satisfaction that consumers feel with respects to the retail concatenation Big Bazaar.

As is apparent from the pie chart presented above, a little more than half of the respondents indicated that they are satisfied with Big Bazaar, while about one-eighth indicated that they are extremely satisfied with the shop. However, about one-quarter of the figure of respondents indicated that they were unsatisfied with Big Bazaar.

This goes to demo that although Big Bazaar may hold an overall good will from the consumers, there are still some things that they are non making right. Large Bazaar must place precisely what the job countries are and must turn to them rapidly and fleetly.

The above pie chart shows that about 30 % of the respondents fall into the class of possible clients. Large Bazaar must take effectual stairss to pull these consumers.

FINDINGS AND CONCLUSION

In the studies, interviews and survey conducted above, I came across many factors that influence the consumers ‘ perceptual experience of a shop and their subsequent shopping and purchasing determinations. Here, I present the findings gathered and the suggestions we offer to companies based on the information gathered and analyzed.

The highest figure of respondents falls in the age group 18-28. It can be deduced that most of the consumers who visit retail mercantile establishments on a regular basis are the young person. The remainder of the population who visit the retail mercantile establishments under survey can be listed in the undermentioned descending order of distribution – the on the job age group, the older age group, the in-between age group, and senior citizens.

It is non surprising that the young person most frequent promenades and retail shops. What is unexpected, nevertheless, is the fact that more people who fall into the older age group visit the retail shops than those who fall in the in-between age group.

The highest figure of respondents were female, as is depicted by the graph and chart presented above. The figure of male respondents was less compared to the female respondents.

Two tax write-offs can be made from the above informations collected: one, more adult females visit retail mercantile establishments than work forces. Two, more adult females are willing to make full out questionnaires and take a study than work forces. This can assist the companies and research workers in undertaking hereafter determinations and surveies. Since more adult females can be inferred to see retail shops than work forces, companies can aim their offerings and selling schemes in two countries. Retail mercantile establishments can appeal to the adult females clients by offering more merchandises geared particularly towards adult females. They can supply a shopping experience that adult females are peculiarly attracted to.

Another manner that retail ironss can utilize the above information is to appeal to the work forces instead than the adult females. Since, fewer work forces visit retail shops as against adult females, the companies have a big base of possible clients. By supplying merchandises that are geared towards work forces and by supplying a shopping experience that attracts work forces, the retail ironss can spread out their client base.

Consumers approached were asked about their frequence in visits to stores. The frequence points furnished were: Once a hebdomad, Fortnightly, and Once a month. By analyzing the responses to this inquiry, we, the research workers, every bit good as companies, can place the figure of times a client is likely to shop in a month ‘s clip. The highest responses have been attributed to one time a month shopping. It can be deduced that consumers who shop merely one time a month expression to purchase food markets and other necessities to last them a month. Therefore, retail mercantile establishments have tough clients in those who shop one time a month. Such clients look to purchase in majority. Furthermore, such clients may non be unfastened to experimenting with new shops. Hence, to capture this market, retail mercantile establishments must set in topographic point schemes that attract them. Once they profess a liking to a certain shop, they turn out to be really loyal clients.

Consumers who shop one time a hebdomad, on the other manus, pose really different challenges to retail shops. Such clients can be presumed to hold a high disposable income and may purchase more lifestyle or manner merchandises. Since they shop so often, they must continually be entertained and attracted to do repetition purchases at shops. When aiming this section, companies must be able to acquire new stock every hebdomad, and update their selling schemes continuously. Consumers approached were asked which shops they shopped at often. The retail shop trade names placed before them were Big Bazaar, Shoppers ‘ Stop, Marks & A ; Spencer, and others. By analyzing the responses to this inquiry, I every bit, a research worker, every bit good as companies, can place client penchants among the varied picks of shops, and can cipher how much market portion they hold.

The highest figure of responses has been attributed to Big Bazaar. Big Bazaar attracts people of many income groups, and offers merchandises that appeal to a broad array of consumers. The other shops can be ranked in falling order of penchant or frequence of visits as: Shoppers ‘ Stop, Others, and Marks & A ; Spencer.

It can be deduced from the above figures that the class ‘Others ‘ was indicated by more figure of respondents than those who indicated they frequent Marks & A ; Spencer. This may be because Marks & A ; Spencer targets merely the elect categories in a metropolis where a higher per centum of the population belong to the in-between income group.

In analysing the other shops the consumers frequent, mercantile establishments such as Westside, Monday to Sunday, More, Central etc. , featured. This indicates that more people frequent shops that cater to the in-between income group. This is non to state that Marks & A ; Spencer has no client base. However, they may be unable to bring forth a high volume of repetition gross revenues.

This goes to demo that although Big Bazaar may hold an overall good will from the consumers, there are still some things that they are non making right. Large Bazaar must place precisely what the job countries are and must turn to them rapidly and fleetly.

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