Deciding Which Country To Expand To Economics Essay

In the epoch of globalisation it has become necessary for a company to spread out its operations in planetary sphere to stay competitory and every bit good as diversify its hazard from operations in a individual state entirely. There are certain inquiries that need to be answered before a company decides its foreign operations.

What are the states where gross revenues, production, administrative activities and subsidiary services can be located

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The sequence for come ining different states.

The sum and resources that should be allocated to each state. Since resources and adult male power are limited they must be used sagely.

Assorted theoretical accounts have been proposed to make up one’s mind on the choice of a state for illustration Porter ‘s theoretical account for choice of a state. This paper is aimed at analyzing the specific venture of ArcelorMittal into India and the type of classs that the company looked into before come ining into India and the assorted jobs that ArcelorMittal has faced in the procedure of constitution of its workss in India.

Porter ‘s Diamond of National Advantage

Factors of choice:

Factor conditions:

Assorted factors natural every bit good as manmade play an of import portion in making a state ‘s competitory advantage. Natural factors such as handiness of natural stuff, conditions conditions, and land are of import. Where as in non natural factors skill set instruction degrees substructure are really of import. For illustration IT skills of India provides it with a comparative advantage.

Demand conditions:

Demand for a merchandise attracts multinationals towards a state. For illustration state like India with its in-between category poses a immense consumer potency. It is dependent on economic advancement degrees such as GDP, per capita ingestion and income degrees are steps used.

Related and Supporting Industries:

Presence of one type of industry attracts other industries which are someway related to bing industries. For illustration if they are portion of the supply concatenation of the bing companies it is easy for new houses to acquire natural stuff or to sell their supplies. For illustration already established IT industry supported the outgrowth of new investing banking, and other industries which utilized the IT support provided by the domestic IT houses.

Firm Strategy, Structure, and Rivalry:

A house ‘s scheme determines what market it is traveling to function or what clientele it is traveling to concentrate on. This good steer what sort of organisational construction it chooses for itself and who are its rivals, strength of competition and so on.

Governments Role:

Role of authorities decides what sort of message it wants to give to multinationals. This is done with the aid of assorted trade policies, excise responsibilities imposts and revenue enhancements. This shows what sort of government a state is following it may be protectionist or market based economic system. Besides assorted regulations and ordinances like IPR, infrastructural support, quality criterions besides determine the active function of authorities.

Finally this Diamond theoretical account act as self reenforcing mechanism where each factors effects other factors in positive or negative mode.

Choice and allotment of a location procedure

Choosing new locations

Scan for new options

Choose weight of variables

Collect, analyze and comparison variables

Allocating among locations

Analyzing effects of reinvestment versus reaping in bing operating conditions

Appraise mutuality of locations on public presentation

Needs of variegation versus focal point on foreign operations concentration

Final determination

Detailed feasibleness survey for new locations

Expected result of reinvestment

Use of fiscal tools in determination devising

Beginning: Daniels, Sullivan Radebaugh, Salwan International Business

Opportunities provided by international enlargement

Gross saless enlargement:

Expected addition in gross revenues is one of the biggest motives for enlargement. But it requires a batch of market research to understand the market conditions and demand potency.

Resource acquisition:

Procuring cheaper resources are large considerations. For illustration cheap skilled labour in India provides large competitory advantage to houses. While other cost of operations need to be considered every bit good to acquire cost benefit analysis. This is determined by the cost of labour, substructure, transit, communicating and other authorities policies.

Cost Consideration:

Relative cost of assorted natural stuffs and inputs plays a major portion in make up one’s minding the advantage associated with a location.

Hazards impacting a house in international venture:

Political hazard:

Political hazards occurs because alteration in political leadings, alteration in authorities policies and other macroeconomic alterations like government alterations and so on.

Monetary Hazard:

Monetary hazard are generated because of exchange rate hazard and liquidness in the market due to involvement rate alterations.

Competitive hazard:

Competition due to rivalry among houses plays a major function in make up one’s minding the hereafter of a company.

Spread Hazard:

Spread hazard is generated because of operation in the geographicss which are interrelated. For illustration planetary economic thaw ddown was concatenation consequence which affected the whole economic system.

Competitive advantage and value added concatenation:

Value added concatenation:

For extremely competitory markets value added concatenation is defined as part of each nexus to production. To distinguish the merchandise in market it is imperative to understand and improvize the value added concatenation.

Chain of competitory advantage:

In an international scene it is really hard to reassign the nucleus competency from one national boundary line to other because of cultural and other factors. Hence selling and other communicating channels are required to reassign the accomplishments.

ArcelorMittal – Company Overview

ArcelorMittal is the universe ‘s figure one steel company, with over 287,000employees in more than 60 states and gross of USD 65.11 billion ( 2009 ) .It is headquartered in Luxemburg and has an industrial presence in 20 states. ArcelorMittal is the leader in all majorglobal markets, including automotive, building, family contraptions andpackaging, with taking R & A ; D and engineering, every bit good as ample captivesupplies of natural stuffs and outstanding distribution networks.As the company has its industrial presence in many developed and developing states, the company is exposed to all the cardinal steel markets, from emerging to matured market. With most of the European and USA market acquiring saturated with really less growing chances ; ArcelorMittal is looking to develop places in the high-growth Indian and Chinese market.

Among the assorted sectors that ArcelorMittal service, it is the market leader in Automotive, Construction, and Packaging.


In the automotive sector, with a taking market portion of 15 % , ArcelorMittal is the figure one provider of for automotive steels. Toyota, GM, Ford, Volkswagen, and Honda are all its clients. The company has a world-wide industrial presence via about 40 surfacing lines in Europe, North America, SouthAmerica and Africa.


Construction sector is the largest market for steel. The building sector consumes about 500 million metric tons of steel yearly which comprises diverse merchandises. AM is the universe leader in the building sector with over 25 million metric tons of merchandises delivered in 2009 to the edifice and building industries. With developed markets demoing marks of impregnation, emerging markets represent more than 50 % of the square metres constructed each yearglobally.


ArcelorMittal gives a batch of accent on invention and as such it has become the universe ‘s figure one provider for packaging industry by distinguishing its steel solution via new boxing constructs such as ( bottle can, easy unfastened terminal etc. With complementary industrial web in Europe with production workss and service centres nearcustomers ‘ can doing installations, it saves a batch of transit cost and is hence has become the preferable provider for its clients.

Multiple Beginnings of Competitive Advantage

ArcelorMittal derives leverage from assorted expertnesss that it has developed over the clip. It values scale, perpendicular integrating and merchandise diversity.Approximately 35 % of their steel is produced in the Americas, 47 % in Europeand 18 % in other states such as Kazakhstan, South Africa and Ukraine. The merchandises and services offered by the company include Automotive, Distribution Solutions, Flat Products, International, Long, Mining, Stainless Steel and Tabular Products.The chief beginnings of competitory advantage of the company are:

ArcelorMittal Corporate Scheme

AM has become the planetary leader in steel by leveraging the benefits of planetary graduated table and range. With already its footmark in about all the major economic systems of the universe, the company is following a duplicate scheme of

Consolidate Market Share in Mature Markets

Capture Market Share in High Growth Markets

The amalgamation procedure that the two companies had followed ab initio is still being practiced ( acquisition of Sicartsa ) by the new company ArcelorMittal to consolidate its market portion in full-blown markets.

Beginning: ArcelorMittal

Now, to capture market portion in high growing markets, the company has set its oculus on China and India as these are two economic systems which provide high potency for the growing of the company.


Indian Economy has been among the fastest turning economic systems of the universe since the past decennary. The mean GDP growing rate of India since 1997 has been over 7 % , 2nd merely to China. The one-year GDP growing rate in 2009 fell to 6.1 % because of the planetary fiscal crisis which started in early 2008. However, India escaped the brunt of the planetary fiscal crisis because of cautious banking policies and a comparatively low dependance on exports for growing. Today, India has emerged as one of the universe ‘s top 10 states in industrial production as per UNIDO ‘s new study titled ‘Yearbook of Industrial Statistics 2010 ‘ . India surpassed Canada, Brazil and Mexico in 2009 to make the 9th place from the 12th place it held in 2008

Overview of Indian Steel Sector

In 2009, India was adjudged as the 5th largest manufacturer of the steel in the universe with an one-year production of 55 meitnerium of steel. However, this betterment in the Indian Steel sector saw many alterations that were incorporated to better the efficiency and increase its attraction for private investing. Earlier, in the 1980s the steel production grew at merely 5.3 % . However this slow growing rate was replaced with a more dynamic growing rate when India opened its economic system in 1991 and deregulated the Indian steel industry by taking steps such as decontrol of monetary value and distribution, de-licensing / de-reservation of capacity, progressive decrease of duty barriers and remotion of quantitative limitations in international trade. The proviso of New Economic Policy of 1991 impacted the Indian Steel Industry in the undermentioned ways:

Large Scale capacities were removed from the list of industries reserved for public sector.

The licensing demands for extra capacities were besides removed capable to local limitations.

Steel industry was removed from the list of industries reserved for the public sector. With these alterations private sector started taking outstanding function in the overall steel production as can be seen by the tabular array given below:

Indian Crude Steel Production ( in million metric tons )







2009-10 * ( Apr-Dec )

Public Sector







Private Sector







Entire Production







% Share of Public Sector







% Share of Private Sector







Beginning: JPC ; *=Provisional

The chart below shows how over the old ages private sector has improved its portion in the India ‘s entire petroleum steel production.

The control mechanisms that were at that place over the pricing and distribution of the steel were removed. Now, the monetary values of the steel are determined by the interplay of the market forces.

The Fe and steel industry was included in the high precedence list for foreign investing. Foreign equity engagement up to 50 % topic to the foreign exchange and other judicial admissions regulating such investings in general were automatically approved.

Quantitative Restrictions ( QR ) on imports were mostly removed. Import responsibilities were drastically reduced. Restrictions on exports were besides withdrawn.

Certain other policy steps such as decrease in import responsibility of capital goods, convertibility of rupee on trade history, permission to mobilise resources from abroad fiscal markets and rationalisation of bing revenue enhancement construction for a period of clip have besides benefited the Indian Steel Industry and have attracted investings from private players.Some of the noteworthy mileposts in the period merely after the liberalisation were:

Emergence of the private sector with the creative activity of around 9 million metric tons of steel capacity based on state-of-the art engineering

Reduction/dismantling of duty barriers, partial float of the rupee on trade history, entree to best-practice of planetary engineerings and attendant decrease in costs

Reasons for ArcelorMittal to Invest in India

Increasing Steel Production

In 1991, India was the tenth largest steel manufacturer of the universe. Now it has jumped to the fifth topographic point. Even, in the clip of recession when most of the major economic systems decreased their steel production, merely India and China were the states to register a positive growing in their steel production as seen in the graph below ( beginning: World Steel Association )

Increasing Steel Consumption

India histories for 5 % of the planetary steel ingestion. Steel ingestion in India is closely associated with fabrication, lodging and substructure sectors. Bing a developing state, most of the industries are far off from their adulthood which kept the steel ingestion rate integral in domestic market even during the proving times of recession. As such, Indian Steel Consumption has recorded a CAGR of 9.65 % over the past 5 old ages ( FY 2004-05 to FY 2008-09 ) .

India has immense range for increasing steel ingestion. Per capita Steel ingestion for India was 47 kilogram ( 2008 ) against the universe norm of 190 Kg and 400 Kg in developed states.

Rise of Indian Automobile Sector

The domestic car industry has grown at more than dual figures in the past 5 old ages. The Indian car sector is the 2nd fastest turning car market after China, and has emerged as the premier demand driver of metal steel.

Infrastructure Growth

The substructure sector comprises roads, railroads, airdrome and power. The Eleventh Five Year Plan has lined up monolithic investing in all the related sectors. To prolong 9 per centum growing, the Government of India has estimated that an investing of over US $ 492.5 billion during the 11th Five Year Plan for the substructure development ( 2007-2012 ) . The substructure investing has increased in the past few old ages, driven by authorities enterprises and private engagement.

The rapid growing of Infrastructure will assist ArcelorMittal in bring forthing steel at a much lower cost and transport its goods easy without much hold.

Growth of Construction Sector

In India, building is the 2nd largest economic activity after agribusiness. Construction histories for about 65 per cent of the entire investing in substructure and is expected to be the biggest donee of the rush in substructure investing over the following five old ages. Investing in building histories for about 11 per cent of India ‘s Gross Domestic Product ( GDP ) .

Easy Availability of Resources

All the natural stuffs that are required for the production of steel are easy available in India. The provinces of Jharkhand, West Bengal, Chhattisgarh, and Karnataka are mineral rich provinces and have abundant militias of iron-ore and coal. Even, the job of power that the steel companies earlier faced has been removed by authorities coming with many power undertakings and leting steel companies to hold their ain power base.

Cheap Labor Cost

The labour cost in India is comparatively inexpensive as compared to other developed states. Besides, Indian labourers are known for their accomplishments and hard-work.

Hazards that ArcelorMittal looked before Investing in India

Political Hazard

Although, this is the epoch of alliance authorities where no individual party is able to emerge as the party with absolute bulk, the political scenario has been stable for companies to put in India. The political divide in India is non one of policy, but basically of personalities. Economic liberalisation ( which is what foreign investors are interested in ) has been accepted as a necessity by all parties including the Communist Party of India ( Marxist ) .

Therefore, political instability in India, in practical footings, poses no hazard to foreign direct investors because no policy framed by a past authorities has been reversed by any consecutive authorities so far.A

Monetary Hazard

The pecuniary hazard in India has been of minimum degree over the past old ages. The exchange rate has been stable and rupee appreciation/depreciation does n’t go on much. Besides, program of ArcelorMittal was to bring forth steel chiefly for the domestic ingestion so exchange rate would n’t do much job.

ArcelorMittal Entry into India

Sing the immense growing chance of the company Mittal in 2005 wanted to come in India and overthrow Arcelor as the taking maker of steel in the universe. The amalgamation of peers in understanding of both the boards of Arcelor and Mittal created the universe ‘s largest steel manufacturer. In 2006, ArcelorMittal planned to come in India by puting up two steel workss in the iron-rich eastern Indian provinces of Orissa and Jharkhand at a entire investing of US $ 20 billion.

Resource acquisition:

The company planned to get 12,000 estates of land in each province for the steel works, a power works, and township, with sufficient range for future expansion.Once the workss became operational, the company expected to bring forth 12 million dozenss of steel per annum in each works. Consequently, the company signed a memoranda of apprehension ( MoU ) with the province authorities of Orissa on December 2006 to put up a works in Keonjhar district.In early 2008, it besides finalized Khunti territory as the site for its works at Jharkhand.

Equally far as the two provinces Jharkhand and Orissa are considered, they are resource high lands inhabited by local tribal communities for coevalss together. These minerals that are available have been a bad portents for the communities populating a traditional life in these two provinces in the early months of 2008.


It is estimated that around 5,625 forces of different classs will be required for operation and care of the works. Of this about 200 forces will be required for manning the general disposal. Apart from this, extra work force would be necessary which will be either out-sourced or operated on BOO footing. 24. The works is likely to be completed within a period of 48 months from the ‘go-ahead ‘ . The Construction Workforce during peak period would be about 12,000 in a twenty-four hours and the labourers would be made available from the locals who would be made usage of as they would be in demand of occupations in return the constitution of the works.

Problems in Jharkhand:

Reasons why ArcelorMittal chose the Khuti territory of Jharkhand:

The undertaking needed a sum of 11,000 estates of land out of which 8,800 estates was required to put up a 12 million tone steel pland and 2,400 estates for set uping a township. Besides the necessary Fe ore mines and coal blocks were allotted to ArcelorMittal.

Jharkhand means ‘forest state ‘ and 27.8 per centum of the entire population is autochthonal, with 30 folks and sub folks in the province. Ever since the start of the undertaking, it has faced protests from the local tribals as immense sums of land was acquired from them. The ground for such a kind of protest was besides because of the ground that they were wholly dependent on them for their support.

“ AMARM ” run:

An organisation by name Adivaasi, Moolvaasi, Astitva Raksha Manch ( AMARM ) launched a run against the resistance of the land acquisition in Jharkhand in 2008. Their chief purpose was to do the people aware of the inside informations of the undertaking and its future impact on the people. The start of this run was launched by the distribution of about 15,000 booklets to the locals. In the words of the leader of the run Ms. Ms Dayamani Barla, “ Farmers need nutrient grains non steel. Booklets are being distributed to do people cognizant of the move of the province authorities and the province authorities should instantly halt land acquisition. ”

This run prompted the people to protest against ArcelorMittal and the people were resolute about non giving about their farming areas and were non afraid to protect it with their lives. They besides threatened to escalate their agitation in instance Mittal makes any forceful attempt to get land. Death menaces have been made towards the leader, Ms Dayamani Barla, who is a well-known militant every bit good as a journalist and has been working on assorted issues refering tribal communities in India.

Problems in Orissa:

Orissa – an overview:

Orissa is an agricultural province with most ( about 70 % ) of its working population dependent on agribusiness. Out of the entire population around 40 per centum belong to autochthonal groups. The acquisition of land in the Keonjhar territory of Orissa met with immense protests from the locals who stood to lose about 800 estates of land in the procedure. These were chiefly agricultural lands which were autochthonal to them.

“ Travel Back Mittal ” Presentation:

On May 26, 2008 100s of tribals staged a presentation to protest against the proposed steel works in Orissa. The protestors were shouting mottos such as “ Go back Mittal ” , and “ We will non give an inch of land for the works ” , in forepart of a hall at the territory central office during a meeting organised by ArcelorMittal.

The protestors argued that the works should be set up on wastes lands. In the words of Mr Muralidhar Sardar, president of the protest group Mittal Pratirodh Manch, “ We want better irrigation for our agricultural land, for our better support. We do non desire the Mittal steel works, which would take away our land and therefore our support. We are ready to decease but would non let the works on our land. ”

Stairss taken by ArcelorMittal:

ArcelorMittal started workshops for the first clip in the Keonjhar territory to convert the people about the benefits of the steel undertaking. The undertaking was tough as there was a immense population of 15,000 people who had to be displaced in 17 small towns in Patna Tehsil, a sub-district of Keojhar. This blessing was the first stage which was to be completed. ArcelorMittal had besides invested around Rs. 4 crores with the industrial development for stage I land acquisition.

ArcelorMittal besides claimed that people would non be unnecessarily displaced until the lodging for relocations would be provided decently. But the issue was that the inside informations of who are the people who would be displaced and the other inside informations was non made to flush the undertaking affected people. The relocation houses besides had non been completed and neither were the colonies. The protestors were besides angry that alternatively of turn toing the issue decently, the company was seeking to hedge it by forming hockey lucifers and other things.

Other Issues:

ArcelorMittal self-praises of its stakeholder partnerships, corporate societal duty and transparence, but the ignoring of the demands of the local communities to cognize the grounds for losing their land and supports was non a really welcome mark by the Protestors. The province authorities besides aided companies like ArcelorMittal in the motivation of gaining more concern to themselves by bring forthing studies without proper informations endorsing up. Besides some of the unprofessional behaviour from the constabulary when the tribal leader, Ms. Dayamani Barla was threatened with her life and the receiving of the 2nd menace after the filing of the First information study ( FIR ) in the Ranchi station did non turn out a really welcome mark to ArcelorMittal.

The protestors besides wrote a missive to the central office of ArcelorMittal in Luxembourg raising concerns about these menaces and inquiring them to look into on July 7, 2008. This reflected the strong clang between the industry and the husbandmans who were unwilling to give up their lands.

The hapless record of rehabilitation and relocation in the past and agony of people due to pollution has left many communities wary of these undertakings. The promise of occupations and substructure does non discourage them from opposing these undertakings, as they have witnessed the predicament of many communities who gave away their land in the hope of better lives but were left with neither resources, land, nor support.

Clearance Issues:

ArcelorMittal functionaries contradict each other on India undertakings

The Steel elephantine ArcelorMittal did non hold any pick but to set its determinations on clasp and was non able to travel in front with the program with regard to the provinces of Jharkhand and Orissa. These issues have caused a immense confusion in the ArcelorMittal direction as such where struggle of involvements exists. In the words of Director and Luxembourg Minister Jeannot Krecke, “ If Jharkhand is non executable, we can non work on the undertaking. ArcelorMittal may drop it if there are holds in blessings. That will be a commiseration. The state will lose investing chances ” .

In the words of ArcelorMittal Group Management Board Member Sudhir Maheshwari, “ We have no programs to trash our Jharkhand undertaking. In footings of how undertakings will be built, it is expected to come up in stages. ” Krecke besides said the company has already downsized its Rs 1 lakh-crore undertakings, in Orissa and Jharkhand each, by half. The two provinces would now hold 6-MTPA steel undertakings from ArecelorMittal, he added.

The words of Krecke to downsize the Orissa and Jharkhand steel workss to 6-Million tones per annum due to holds was contested by Maheshwari by stating that there was no determination to downsize the two undertakings and that the company ‘s programs would travel in front in a phased mode.

The company is working to put up two 12-MTPA workss in India, one each in Jharkhand and Orissa since 2005. Elaborating on the company ‘s determination to downsize the undertakings, Krecke said, “ I know that there are jobs because it is ( undertakings ) in some particular tribal country and they know that excessively. So I think they have narrowed the undertakings and downsized it to 6-MTPA ( each ) . ”

Harmonizing to Mittal who visited India, the Indian system and the state was wholly “ unprepared ” to manage such mega investings. This reflected the expressions of Arundathi Roy, “ ” India lives in several centuries at the same clip. Somehow we manage to come on and regress at the same time. ”

Future Outlook of ArcelorMittal in India

Faced with jobs in the signifier of both land acquisitions and the clearance issues, the steel giant ArcelorMittal has non been able to get down its production in India. The initial strive of Mittal to over throw Arcelor might hold gone off, but the impulse to work the competitory advantage available in India in footings of steel production is still the lone ground why ArcelorMittal might be still seeking to set up its base in India.

Despite the jobs faced by ArcelorMittal in India, L N Mittal was still confident of get downing operations in India by the terminal of 2010 with undertakings whose deserving includes a monolithic investing of 1 hundred thousand crore.

The company is besides looking frontward to holding joint ventures with a few other houses such as the Steel Authority of India Ltd. , Bhusan power and steel for possible ways of traveling in front. The company has proposed a joint venture with the Steel Authority of India Ltd. worth $ 2.7 billion to set up workss deserving 3-4 million dozenss of steel in Jharkhand. One other of import thing to be noticed is that the Steel Authority has been in negotiations with South Korea ‘s POSCO and media reported that the two were discoursing a joint steel works at the same site at a cost of 100 billion rupees ( $ 2.2 billion ) .

After confronting tribal protests in Khunti and Gumla territories in Jharkhand, ArcelorMittal is now looking at Petarwar in Bokaro territory as the new site for the works. The undertaking requires around 8000 estates of land. The Union authorities has granted licence to press ore mines in Jharkhand on the natural stuff forepart.

Besides on the issues in Orissa, the company is switching its employees to another location from the proposed site in Orissa. The company already has a joint venture with Uttam Galva and is looking for other options excessively because of the hold due to set down acquisition jobs in Orissa. Besides the company is looking to set up other options of set uping a undertaking worth 30,000 crores in Karnataka. A sum of 600 crores has been paid to the Karnataka authorities in order to procure a land in bellary.

Harmonizing to analysts, if the company successfully completed the undertakings, it would emerge as the largest steel manufacturer in India, replacing Tata Steel. However, the company had important challenges to get the better of before it achieved this. They pointed out that the company had become a elephantine in the planetary steel industry mostly through amalgamation & A ; acquisition ( M & A ; A ) trades and had small experience in constructing its ain workss from abrasion as it was making in India. The company ‘s success in India would hinge on whether it was able to fit its CSR rhetoric with existent action, harmonizing to them.



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