Dietrich In 1987, on April 1, Red

February 24, 2019 Marketing

Dietrich Mateschitz was inspired by functional drinks from the far east and found-ed Red Bull in the mid 1980’s. Mateschitz created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in 171 countries and over 68 billion cans of Red Bull have been consumed so far.
Red bull was originally established in Thailand in 1962 under the name Krating Daeng, Red Bull was incorporated in 1984 with its head office in Austria. It is now a market leader in the energy drink segment with presence in over 130 countries and an employee base of over 3,900 worldwide. It recorded a turnover of $2.6 bil-lion in 2006 with a whopping 300% increase in global sales as compared to the year 2000. Starting with its first international foray in the neighboring Hungary in 1993, it has since then entered and established a foothold in various key markets like United States, Germany and United Kingdom.

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