Diversity in any company is vital to its success and in order to reach a wide variety of people. People of different races and ethnic backgrounds have a different view point than the modern white family might have. Everyone’s story is different, but in order to be most successful, one must reach out to get a wide variety of view points. Someone of a different ethnicity would have different ideas and ways to better benefit the business. Not to say that one or the other is better, but one must look at all the different perspectives in order to help their business best succeed!