Elizabeth Arden

September 18, 2017 General Studies

Elizabeth Arden is one of the earliest successful taking trade names of cosmetic of facial picks to makeup before large names such as Estee Lauder and M.A.C even existed. Elizabeth Arden’s existent name is Florence Nightingale Graham. She was named after the celebrated nurse in England that served the Crimean War. Firenze was born on December 31, 1884 in Woodbridge, Ontario, Canada. She came from a hapless household which lived on a farm. She was the youngest in her household among her other four siblings. She did non finish school after the family’s bad fortune with money followed by her mother’s decease doing her to take uneven occupations to back up the household. Florence dreamt large to make a better life and to get away world at that clip. Firenze migrated to New York in 1908 to remain with her brother, a transportation that transformed the advancement of her fate and unlocked her to her huge fortune. Her key into the huge universe of beauty was innocently unwilled. Harmonizing to Lifestyle Lounge, ( 2013 ) states that “In New York, Arden took up a clerical occupation as a book-keeper for the E.R. Squibb Pharmaceuticals Company, where she mastered her accomplishments on tegument attention. Subsequently, she joined beauty culturist Eleanor Adair as a ‘treatment girl’ , where she helped clients with massages and other beauty treatments.”

In 1909, Florence went into concern and partnership with Elizabeth Hubbard to open up a beautifying store on Fifth Avenue, New York. After several months Florence became the sole proprietor as Hubbard did non like and left the decorative concern. The name “ Elizabeth Hubbard” was written on the door in the coloring material gold hence Graham changed the store’s name by maintaining the first name and uniting the last name Arden from the Tennyson verse form, “Enoch Arden” making the Elizabeth Arden decorative shop. She created a signature expression for the shop by painting the door a bright ruddy coloring material and added a brass name home base hallmarked with the name Elizabeth Arden on the door, to pull and tempt in people. During this Victorian epoch, makeup were merely wore by cocottes and adult females that entertain on phase for cosmetics was still non accepted by society yet. On the other manus, Elizabeth Arden was germinating tendencies by inquiring and doing adult females to poise adult females to have on make-up. When the first universe war, broke out, it did non halt Arden to go across the Atlantic Ocean to France to spread out her concern further. Women started wishing have oning makeup and this became a immense hit in Paris, France. Florenice manage transmutation Florence was besides portion of the suffragettes. Suffragetteswere members of adult females ‘s organisation ( right to vote ) motions in the late 19th and early twentieth century, peculiarly in the United Kingdom and United States harmonizing to the BBC Archive ( 2014 ) . She join 15,000 adult females and marched for women’s rights in 1912. Besides that, all the suffragettes wore bright ruddy lip rouge to do a statement which was supplied by Arden. In political relations, Elizabeth Arden was a hardy conservative who braced Republicans. One of Elizabeth Arden ‘s traits was to ever have on pink. She was besides known for her passion for having Equus caballuss more specially race Equus caballuss. She won the Kentucky Derby in 1947 with Equus caballus from one of her stallss. Firenze is animating because she has a large bosom to contend for women’s right despite what it may make the company. I admire her for her hazard pickings and her love for animate beings which displays her bravery and humbles at the same clip.

Arden collaborated with a chemist by the name of Fabian Swason to bring forth and craft a soft, light and downy facial pick called Venetian Cream Amoretta, and parallel lotion, termed Arden Skin Tonic, steered to a long-run concern affiliation.Modern oculus make-up was introduced toNorth America by Arden.She besides was the first to present the construct of the “makeover” in her salons. Hence, it revolutionized cosmetics, conveying a scientific attack to the preparations. By 1915, the trade name Elizabeth Arden was turning worldwide. Her first salon unfastened in Paris in the twelvemonth 1922, followed by South America and Australia are merely to call a few. Even though the universe was traveling through a great depression due to the war, Arden still pull off to convey in 4 million dollars a twelvemonth. Based on Woodard, M ( 2008 ) said “during the last portion of the 1940s, Ardenrecognized the altering demands of the American adult females come ining the work world.She showed adult females how to use make-up and frock suitably for callings outside the home.” She besides started a manner concern in 1943 with large names such Oscar De La Renta and Charles James. Elizabeth Arden became a trade name name for classy cosmetics by the twelvemonth 1960, with her patronages numbering from Queen Elizabeth II to Marilyn Monroe to Jacqueline Kennedy and more. Her immense engagement to the sphere of decorative industry was accredited in the twelvemonth 1962, one time the Gallic authorities renowned her with the respected National Order of the Legion of Honour. Elizabeth Arden was one of the first adult females to be featured on clip magazine’s screen. Her creativeness and singularity captured the market and public to purchase the merchandises.

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Arden’s personal life was non every bit successful on the other manus. She had two matrimonies. The first was in 1918 to Thomas Lewis where she gained her American citizenship. Her matrimony to Lewis merely lasted for 17 old ages. Harmonizing to About.com, ( 2014 ) states the matrimony did non last because Florence ne’er allowed her hubby at that clip to keep any stock of the concern and in malice he went to work with her competition, Helena Rubnistein. Helena and Arden competition was ever neck to make out even though the two celebrated enterprisers have non met each other earlier. Arden ever made certain that she at the top of her game by doing certain her merchandises and concern were of the highest quality. Her 2nd matrimony was to Prince Michael Envlonff in the 1942 and it merely lasted for a hapless two old ages. After that, Arden ne’er got married once more. Arden passed off in New York in 1966 at the age of 88 old ages, go forthing behind her bequest of 17 Elizabeth Arden Corporations and 40 salons internationally with at least a line of 300 cosmetics merchandises. Arden was known for her of all time unflawed beauty that manage to get away clip. Her company was so bought over by Eli Lily with 38 million dolars in 1971. This show how determine Arden was to do certain that she was ever brought her “A” game despite her fail in her personal life which inspires me to be strong like her and do non allow anything halt me in my hereafter concern. The trade name Elizabeth Arden is still traveling strong today.

In decision, Elizabeth had to work hard for she was non born with a Ag spoon in her oral cavity. The trade name made it to the top by finding, invention, being low, being different, creativeness and her bravery. She inspired me because she proves that anyone can do it out in the concern universe with the right tools and positive head sets to win in concern. Hence, that is why Elizabeth Arden is animating and in my sentiment an first-class enterpriser and function theoretical account to look up to.

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