The state of affairs at manus involves an ethical determination between two possible classs of action associating to the publicity of baccy as a merchandise in the market. R. J. Reynolds Tobacco Co. is a corporation that earns immense sums of money in selling baccy and is concerned about maintaining its net incomes despite the negative image now associated with baccy. Therefore. R. J. Reynolds Tobacco Co. hired Acme Global Advertising to once more advance the merchandise in the market.
Bing recommended by the company’s Director for Global Accounts as the new caput of the R. J. Reynolds Tobacco Co. history. I am constrained to make up one’s mind whether to accept the place or non. There is no uncertainty that this is a one time in a lifetime calling chance. as the last director to manage the R. J. Reynolds Tobacco Co. history had already retired after having a immense amount of money after his successful run. Indeed. a successful promotional run would ensue in immense net income for both R. J. Reynolds Tobacco Co. and Acme Global Advertising. which would interpret into large net incomes for me.
On the other manus. a simple refusal on my portion would intend another eager individual would instantly be taking my topographic point and my large chance. The job is non every bit simple as it looks. nevertheless. This is because the World Health Organization already declared baccy as the 2nd major cause of decease in the universe. Therefore. any attempt on my side in advancing the ingestion of baccy would intend that I am personally exercising attempt in favour of a merchandise that causes decease to 1000000s of people arounf the universe.
It is clear. hence. that the present state of affairs presents an ethical quandary that needs serious consideration. I have to do a determination between personal success and the wellness of countless people. In order to work out this quandary. I turn to the philosophical Hagiographas of Aristotle in his work entitled Nicomachean Ethical motives. every bit good as useful ethical doctrine as explained by well-known ethical philosophers John Stuart Mill and Jeremy Bentham.
Based on these ethical rules. I shall explicate why it would be ethical for me to accept the challenge and exercise my best attempt in advancing the gross revenues of baccy merchandises of R. J. Reynolds Tobacco Co. this paper shall discourse the relevant rules characteristic of each theory. and so use such rules to the facts of this peculiar scenario. In Aristotle’s Nicomachean Ethics. he expounded on the impression called virtuousness. which to him is that which determines the character or nature of anything. be it a individual or a specific thing ( Ross ) .
Virtue is that thing which makes a knife a good knife. and it is besides that which makes a adult male a good individual ( Ross ) . Aristotle makes a differentiation between two sorts of virtuousness. viz. natural virtuousness and moral virtuousness ( Kilcullen ) . For him. the former relates to features that worlds possess from birth. such as a peculiar disposition ( Kilcullen ) . On the other manus. the latter sort of virtuousness refers to the act of subjecting one’s Acts of the Apostless to ground ( Kilcullen ) . It is in the latter sort of virtuousness that wont. an indispensable portion of Aristotle’s ethical doctrine. enters the scene ( Kilcullen ) .
Aristotle posits that moral virtuousness is developed through addiction. whereby the exercising of ground consequences in a specific class of action ( Kilcullen ) . Using Aristotle’s ethical doctrine based on virtuousness and wont. I conclude that accepting the challenge would find my character as a individual in general. and as a leader in an advertisement house in peculiar. Accepting a undertaking such as the 1 in the instance would assist me develop wonts that would hone my leading and originative accomplishments. which would increase my competency as a leader.
The other ethical doctrine that supports my determination is utilitarianism. which is a impression that belongs to the normative moralss tradition. Since the late 18th- and 19th-century. utilitarianism had been in being to try to reply the inquiry. “What ought a adult male to make? ( West ) . ” Utilitarian philosophers Jeremy Bentham and John Stuart Mill were the foremost trusters in the school of idea. and their chief thesis was that an action would merely be considered morally right if it tends to advance felicity for the greatest figure of people.
This has been popularly known as the “Greatest Happiness Principle. ” John Stuart Mill explained said ethical rule in 1863. when his published work entitled Utilitarianism came out. He explained. therefore: The credo which accepts as the foundation of ethical motives. Utility. or the Greatest Happiness Principle. holds that actions are right in proportion as they tend to advance felicity. incorrect as they tend to bring forth the contrary of felicity. By felicity is intended pleasance. and the absence of hurting ; by sadness. hurting. and the want of pleasance ( Mill ) .
It appears hence. that utilitarianism attaches moral value. non on the motivation behind man’s actions. but on the consequence that such action makes on people. Bentham and Mill assumed that pleasance and hurting are the basic motives of adult male. such that he avoids hurting and seeks pleasance ( West ) . Using this rule to my ethical quandary. I deduce that accepting the undertaking would advance the felicity of many people. viz. . myself and the executives of the two corporations that would deduce pecuniary benefits from the success of the undertaking.
The people who could be devouring baccy would likewise happen felicity in the handiness of a merchandise that they enjoy holding. albeit this felicity comes with the danger of disease or even decease. Nevertheless. I leave such pick to the holders of the lives concerned. viz. . the consumers. It is. after all. finally their pick whether to stay healthy or otherwise. In amount. two ethical rules. viz. Aristotelean and useful moralss. back up the determination to accept the place as caput of the undertaking and advance baccy merchandises.