FUTURE TRENDS IN BUSINESS Communication is process of sharing meaning by transmitting messages through media. Business communication involves communication for co-ordination of activities, dissemination of information, motivating people,negotations with the customers, media and other companies for mergers and acquitions. BUSINESS COMMUNICATION FUTURE OF BUSINESS COMMUNICATION GLOBALIZATION Rapidly developing processes of complex interconnections between cultures,societies,individuals,institutions world wide. 1 st century has ushered a new era in man’s on going quest for a better life and better world. Huge impact of information highway – vast and rapid share of information through communication channels like internet,3G phones, satellite communication. COMMUNICATION IN ORGANIZATION UNDERGOING CHANGE Organization Change- redesigning of business process, improvement in products & services, change in organization structure. Change important for organization to survive & remain competitive.
COMMUNICATION STRATEGY IN ORGANIZATION CHANGE Communication During Unfreezing State Leaders & Managers must be committed to importance of communication § Explaining issues, needs regarding change to employees Communication During Change State Managers must match action and words Provide detailed and accurate information to employees Communicate new roles and responsibilities Wipe out all misinformation in circulation Dealing with bad news Communication during freezing state Publicizing the success of change
Two-way communication Treat communication as a continuous process which never stops Strategic Communication PURPOSE The Why Question AUDIENCE The Who Question DESCRIPTION The What Question APPLICATION The How Question Cross cultural communication Culture International businesses with a highly diverse workforce in terms of nationality and cultural background face challenges from the differences in language, values, belief systems, business ethics, business practices, behavior, etiquette and expectations.
Cross cultural differences can negatively impact a business in a variety of ways, whether in team cohesion or in staff productivity. As we have seen above, different methods of communication are just one area in which cross cultural differences are manifested. In such multicultural companies, objective help may be needed through a cross cultural consultant who will show teams and individuals how to manage communication and work together more cohesively and productively.