Improving sales of tesco extra malaysia

October 18, 2017 Communication

A price reduction shop, Tesco Extra is a newest concern format in Malaysia. The first Tesco Extra shop opened in Seremban on 30th April. Tesco Extra is a Macro Malaysia Business that serves both little concern clients every bit good as the normal client. Nowadays, there are eight Macro shops in Shah Alam, Selayang, Johor Baru, Ipoh, Seberang Prai, Seremban, Cheras and Penang every bit good as all its ‘ staff including those at Head office.

By the manner, we found that there still hold some Fieldss that Tesco Extra can better so that it can vie with its rival and maintain survive in the market. For our assignment, we choose Tesco Extra Cheras as our subject. We had provided some recommendation to assist Tesco Extra Cheras better the gross revenues and client satisfaction.

Staff Improvement

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Customer satisfaction is really of import for all type of concern, so the services that provided by all the staff and booster must be take concerned. Based on our experience, the staffs are non making their occupation good. For an illustration, during the clip we visited Tesco Extra at Cheras, we found that most of the clip the staff are non available at the counter during the peak clip, and some of the client are non friendly to client. So we recommend that Tesco should supply preparation for the staff, so that the staffs are refering and have discipline in making their occupation. Besides that, the mercantile establishment director should ever walk around the mercantile establishment to do certain all the staffs are executing their occupation good. The regulations and ordinances besides is an effectual manner to better the staff public presentation. The staffs are necessitating to follow some position regulations in order to forestall some penalty, in this manner, the staffs can be more professional and able to pull off their work decently.

Merchandise Delivery Services

Merchandise bringing services are really of import for those clients who purchase a large size applicant merchandise, such as electric refrigerator, rinsing machine, and other electric merchandise. For Tesco Extra, it need to take 2 twenty-four hours to present the merchandise to client, and it provide free of charge services for the client who want to present the merchandise within 30km. if the bringing distance more than 30km, Tesco Extra will bear down rm40 and every rm1 for any extra of 1km. But, if we compare with Carrefour price reduction shop, we can establish that Carrefour provide a better bringing service if comparison with Tesco Extra. Carrefour merely needs to utilize 1 twenty-four hours to present the merchandise for client. Same as Tesco, the bringing distance less than 30km, free of charge, if the distance more than 30km, the monetary value charges will depend on the driver. Based on the information get from my co-worker, the distance within 31-35km, the driver will non bear down the monetary value. It means that the monetary value is adjustable. By these comparings, we can urge that Tesco Extra should present the merchandise latest by the following twenty-four hours after the client bought. And the bringing charge should be cut downing since the fee is a major concern for client.

Fully Utilized the Space

A infinite is really of import for a company in order to apportion their merchandise good, so the company should to the full use the excess infinite. Based on our experiences, the 2nd floors of Tesco Extra ‘ racks have a batch of empty infinite, particularly in the row of 26, 27, 28 and 31. The staffs merely intentionally put some merchandise over at that place, so overall the agreements are rather mussy. So for our recommendation, we recommend that the staff should rearrange and set some merchandise like drink or nutrient merchandise inside the rack in row 26, 27, 28 and 31. This is because the rack is allocated near the entryway where the people come in, it will allow the client had a bad feeling if there have a batch of empty infinite left in the rack. The client will believe that, “ A large shop but there is merely a few merchandises which are available in the rack to be chose. ”

Parking Lot

Tesco Extra Cheras provide indoor and out-of-door parking batch. Although during the twenty-four hours clip, the environment of the parking batch is rather dark. And during the dark clip, the east sides of the parking batch do non exchange on any light. We are strongly recommended that Tesco should exchange on the dark and during the twenty-four hours clip. It can cut down the client frighten and on the same clip cut down the accident instance happened. It is really unsafe for the client if drive and walking about in the dark environment.


Weekend is the peak twenty-four hours for operate the concern. Most of the client will come and see and buy or replenish their day-to-day nutrient and thing on these twenty-four hours. So in these 2 yearss, we recommend that Tesco Extra Cheras should bespeak to acquire some booster from the agent for specific celebrated trade name. The booster can manage or pull off the client when the staffs are occupying service other client. It can able to forestall the client ailment and dissatisfaction when the clients are non being served by the staffs decently. And the booster will acquire the better and latest cognition than Tesco staffs since the booster merely concentrate on specific merchandise trade name.

Free Gifts

Customer would happy if they can acquire some free gift after the purchase. So, we suggest that Tesco Extra Cheras should supply some free gift for client as an grasp for client who spent their clip and money in Tesco. For an illustration, Tesco Extra Cheras may supply some particular gift like particular edition Tesco key concatenation, recycle bag and so on during different period of clip for client who spent certain money in buying the merchandise in Tesco. Customer would wish to buy more if they willing to roll up the free gift.

Survey Form

Understand client is besides one of the chief factors that a concern must cognize so that can last in this competitory market. In order to more understand client, we recommend that Tesco Extra Cheras can supply some simple study signifier. Through the study signifier, Tesco can cognize how what the client privation and how the client evaluate the service provided by them, so Tesco can do any betterment based on the information get from the client.

Seller Relationship

A company that developed a strong seller relationship with its provider will decidedly derive competitory advantages against other rival. We recommend that Tesco should construct a strong seller relationship with its provider so that Tesco can obtain some particular footings of purchase that given by the rivals and that are non available to rivals that deficiency of such relationships. In this state of affairs, Tesco can obtain the popular or best sale ware like fresh fish, meat and etc from the provider in an harmonizing clip.

Communication Mix

Tesco had done a batch of advertisement in telecasting plan, newspaper, wireless, cyberspace etc. But sometime most of the possible client does non acquire the Tesco farther information due to some ground. In here, we recommend that Tesco should add booklet as one of their advertisement tool. Tesco can present the booklet to the trueness client through mailman, the booklet will demo that which merchandise is holding the great publicity in a certain period of clip, and underside of the booklet we can include some verifier for the client as an grasp for being a loyal client of Tesco. In this manner, client will experience happy because they feel that they have been respected by Tesco, and it indirectly better the relationship between Tesco and client.

Membership Program

Every clip client store inside the Tesco, with the Tesco Clubcard, every spent of rm2 the client will acquire 1 point. Then every clip u acquire 150 point and above, you can derive minimal rm1.50 as Tesco hard currency verifier. But, if compared with Jusco, Jusco provide more and more benefit for client. For illustration, the J card twenty-four hours, the client can bask more than 70 % price reduction and can deliver some Jusco gift verifier when the client bargain over certain payment of the merchandise. So, we recommend that Tesco should alter its rank plan in order to give more benefit to the client and acquire to increase the market portion in the competitory market.


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