Influence Of Media On The Public Behavior Sociology Essay

August 21, 2017 Sociology

This research paper analyses the impact of Bollywood films and generated thoughts of love affair and love matrimony within in-between and upper-middle category urban Pakistani matrimonies. It particularly focuses on the influence of this on the acceptableness of love matrimonies. It looks at selected samples of childs falling in the age group 17-29 and parents. Exceptions looked at are those falling outside the age group who had love matrimonies. The similarity of Indian and Pakistani mentality is scrutinized with regard to love matrimonies. It explores the issue of unacceptableness of love matrimonies in Pakistan and the gradual changing tendency. The critical function played by phantasy within Indian matrimonies is explored and the focal point is commercial Hindi movies watched by the in-between category of Karachi which autumn within the genre of ‘melodrama. ‘ Love matrimonies in Bollywood are looked in deepness. Finally the paper aims at researching the factors responsible for the alteration in attitudes towards matrimony and analysis of whether Bollywood films influence is one of those factors which has well influenced the mentalities towards credence of love matrimonies in Pakistan.

Research Question

Have Bollywood films influenced the increased credence of love matrimonies amongst the in-between category of Karachi?

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Research Hypothesis

Based on a reappraisal of literature as celebrated subsequently in this proposal, there is one major hypothesis country that will steer the analysis of informations i.e. Bollywood films have influenced the increased credence of love matrimonies amongst the in-between category of Karachi.

Secondary Research

Influence of Media on the public behaviour

How Does the Media Influence the Way People Behave? The influence of media on public behaviour is going more and more important as clip is go throughing. With the development and promotion of new engineering, it is possible to administer media content pervasively with minimum costs. Because of a high demand and supply of media content, manufacturers engage in competitory behaviour and come up with new ways to catch attending of consumers. The type of content free media shows is entirely dependent on the demand for media content. However, legion research surveies on the subject have revealed that media content can determine our ideas and change our behaviour in a figure of ways. The undermentioned portion of the literature reappraisal will concentrate on the effects of media on the behaviour and perceptual experience of the general population. Furthermore, a critical analysis of the impact of media on the construct of love matrimonies will be discussed with mention to research surveies.

Watching media content takes us into a different universe or more specifically, a different degree of consciousness. Media content non merely arouses our cognitive nerve cells, but besides changes our behaviour if exposed often. The consequence of media is non stopped even after exposure to media content is removed ; alternatively it causes a lingering consequence by originating a gradual idea procedure that can take to behavioural alterations in many instances.

A good illustration of behavioural use caused by media content is the impact of action movies on kids. Research on telecasting shows, films, music and picture games which contain violent behaviour shows univocal connexion between media force and violent behaviour in both short and long term ( Anderson, et al. , 2003 ) . Empirical grounds shows kids emulate violent behaviour portrayed by the heroes in the films believing that they would be able to accomplish their coveted result though violent behaviour merely like hero tends to be winning in the terminal of the film. Children tend to follow some behavioural facets from media content over a long period of clip. Furthermore, some behavioural alterations might alter throughout the whole population as kids adopt those behaviours as grownups, pattern those behaviours over others and go forth a grade on the future coevalss. This is the ground why media is able to alter some societal norms that existed antecedently and why some states are afraid of cultural imperialism through media invasion.

Media consumers, whether they know it or non, are affected by what they watch and what they see over a long period of clip will still determine what they perceive as normal, thanks to oft-repeated subjects and images in the land of film love ( Hefner, 2011 ) . And while films are non intended or expected to be wholly realistic, bookmans of communicating theorize that exposure to media like romantic comedies, particularly for immature people, can determine outlooks about both love affair and matrimony, switching adolescent perceptual experiences about what love is like, and how to demo it ( McLanahan, 2008 ) .

Research workers followed 329 topics over 15 old ages. They found that those who as kids were exposed to violent Television shows were much more likely to subsequently be convicted of offense. Research workers said that, “ Media force can impact any kid from any household, ” regardless of societal category or parenting ( Dispenza, 2011 ) . All our actions are based on what we learn and what we know, and we as human existences learn by seeing and copying. Following this tendency of idea we can deduce that as we see from films, we tend to move consequently, by the agencies of larning and practising.


When Frank Sinatra sang about love and matrimony traveling together like a Equus caballus and passenger car, he did non see that to a great extent the cart is put before the ox. Marriages are arranged by parents in China, India and Indonesia – three states with 40 % of the universe ‘s population – plus others that pattern Buddhism, Islam and Hinduism. Pakistan is one such state where arranged matrimonies are practiced and dating is non allowable. Couples might acquire a 15-minute meeting followed in a few months by a nuptials.

But flickers are winging, and love matrimonies are interrupting out in India, the universe ‘s largest democracy, with 1.1 billion people.A CEO Raju Reddy of Sierra Atlantic in India, himself in an ordered matrimony to childhood friend Neeraja, was surprised to larn at the Sierra Atlantic vacation party in December that approximately a twelve love matrimonies have germinated in recent old ages at the 13-year-old company. The Indian authorities does non distinguish in its matrimony statistics. But immature Indians interviewed say their observations suggest that 10 % to 20 % of their friends are holding love matrimonies, and adept Poonam Barua, manager of the Conference Board ‘s India Operations, says that is likely true in most of India ‘s metropoliss. Bollywood films such asA Salaam NamasteA are based on the old expression of boy meeting miss and finally fall in love.

It will be decennaries, if of all time, before love matrimonies dominate worldwide. In India, the tendency is specific to the in-between category of 350 million, non to the 70 % of the state that remains rural. But the tendency is undeniable, says Barua, whose niece began a love matrimony on Feb. 2 with an Indian working for Citibank.

Chambravalli and Mishra say if they have kids, they besides will be allowed to seek for true love. In the interim, Mom and Dad will be on the sentinel.

“ Plan A and Plan B, ” Mishra says.

It seems like the neighbouring state Pakistan has been much influenced with this jailbreak of love matrimonies excessively.

Similarity of Indian and Pakistani Mindset

This subdivision of the literature reappraisal focuses on how the Pakistani society and its mentality is similar to that of India which has led us to utilize most of our secondary research with respect to the Indian population.

The fact that India and Pakistan have shared the same history coupled with the world that both states stand following to each other in the topographical location of the universe map entirely can indicate out how similar the thought of these states can be at one point in clip and this subdivision specifically focuses on the facets through which the mentalities of the populations of these two states can be hold similar.

Originally, Pakistan and India have been a portion of the same Indus civilisation which has led them to holding similar experiences and influences across decennaries. Before separation, Pakistan and India shared the same end of freedom against the colonial regulation and they were united in their battle against the British. Because of the division, a battalion of issues occurred sing the distribution of power and laterality over the new states and these resulted in defeat which turned the states acrimonious towards each other. ( India and Pakistan – historic struggle and future mentalities, 2003 ) .

India, Pakistan and Bangladesh, all comprised the sub-continent at that clip and the people shacking in Hindustan lived together except the spiritual and cultural differences that had led to highly barbarous reactions and huge bloodshed at times, but this is merely one side of the narrative the other side sticks to the fact that before the reaching of east India company in 1600 a mental refuge was created which reflects the sense of hospitability among the population at that place to take attention of the mentally sick people every bit good as their society ( S Sharma, 10/1984 ) . This sense of love and fondness is still present in both Pakistani and Indian community when occupants of both states visit the one another[ I ]. Furthermore, the established fact that the people of Pakistan came from the subcontinent makes it likely that the head set of both the states is parallel.

Politically, both the states have more or less a similar authorities construction dwelling of the caput of the state as the President, followed by the caput of the authorities known as the premier curate and elected curates who are answerable to the premier curates. Despite the putschs and political misdemeanors in both the states, they manage to keep democratic elections. Due to all the similarities in their political model, working aboard each other would be a batch less of a fuss as there are no starkly foreign political systems to postulate with.

The economic constructions of both the states besides hold a batch of similarities. The rates of unemployment and rising prices are about 6 % in both the states. India ‘s 63 % of work force is concentrated chiefly in the production primary goods and is self sufficient in nutrient grains and it besides produces cotton, tea, sugar cane, baccy for export. Similarly, Pakistan besides has more than 50 % of its population involved in agribusiness and the rates of labour involved in secondary and third activities in both the states are besides similar which indicate high success rates of free trade understandings if both the states agree for it.[ 1 ]

As per the similarities among their metropoliss, the two utmost terminals of poorness and wealth in the metropolis of Bombay bear a unusual resemblance to that of the two extremes of life criterions in Karachi. Bombay, like Karachi, is an industrial port metropolis, plagued by over population, with colonial architecture ruling certain parts of town, and merely the distance of 500 stat mis dividing the two metropoliss. The affinity between the two metropoliss is non confined to the substructure and the life home ground, but even the afternoon zephyr rushing in from the sea at the gallery of the Bombay Gymkhana, is a de ja vu of the experience at the Karachi Gymkhana. Concentrating on the differences between Bombay and Karachi, the most attending pulling facet is the absence of statues in Karachi. We have memorials of fountains and blades and mountaintops in the center of a landslide picturing Pakistan ‘s first successful atomic trial in 1998 but unlike Bombay, we have no statues of people. And so there is the metropolis of Madras, which is a metropolis that belongs clearly to the same part as Karachi and that is where their similarities end. The realisation of being present in Southern India when in Madras is inevitable at all times, as Pakistanis, our association is stronger with the Northern India. For the pupils ( of Stella Maris College ) , when asked which South Asiatic state they most strongly associated with, responded nem con as Pakistan in complete contradiction to anyone ‘s outlooks. When enquired as to why the pupils correlate with Pakistan, they replied that Pakistan had been a portion of India. And when asked if they felt the same affinity towards Bangladesh, they declined abundantly. ( India and Pakistan – historic struggle and future mentalities, 2003 )

To reason, the mentality of both the states can be attributed to be similar because of the exclusive ground that their sires have spent old ages together which has made their traditions, political systems, economic stances as being similar. It is the affair of ego involvement which has made the two states apart like Kashmir issue is one where a struggle of involvement between both the states is seen. Apart from that faith has ever been a major beginning of division and this is one topic where decidedly no consensus can be reached as everybody has a right to faith.

Models of Marriage

Marriages can be put in four classs in Pakistan. There are:

Partially Arranged Marriages

Partially Love Marriages

Wholly Arranged Marriages

Wholly Love Marriages

Wholly arranged matrimonies and wholly love matrimonies are two utmost signifiers of matrimonies and between these two extremes are ‘Partially arranged and partly love matrimonies ” in which parents may take their choice and give their kids the option to accept or reject their pick. Broadly these can fall under the two types of matrimonies ( in India and Pakistan ) : Arranged and Love, as explained by Kavita Ramdya in her book Bollywood Weddings. These theoretical accounts are diametrically opposed. Love matrimony will frequently affect a capricious and incidental meeting followed by months and frequently old ages of dating. The ordered matrimony excludes dating wholly and seldom allows for more than one meeting before the nuptials twenty-four hours. When the “ male child ” and “ miss, ” words used to depict prospective matrimony campaigners despite their age, profession, or instruction, meet for the i¬?rst clip, it is normally in a highly-regulated environment where both sets of parents sit in the same room accompanied by supportive extended household members. A nuptials follows shortly thenceforth, doing it the 2nd clip the “ twosome ” is allowed to see each other and after which the hubby and married woman embark on old ages of “ dating ” or acquiring to cognize one another without the shrewish possibility of rejection.

In the in-between category, frequently household members stay on a sentinel happening a suited lucifer, or a figure of suited lucifers. Then, the households meet to see if things work out. Long before this happens, though, the immature work forces and adult females are carefully vetted for likes and disfavors, traits in common, complementary features, and any other information that can be discovered and deemed relevant. Often, the procedure is much more informal, with the households in the community already cognizing much about each other, and holding already decided what could be potentially good couplings, and which may good be black.

The two opposed theoretical accounts of matrimony are negotiated by the present coevals as observed by Kavita Ramdya. Her scrutiny led her to detect a in-between way, which she called “ ordered meetings. ”

“ Arranged meetings ” is an already negotiated and well-established 3rd theoretical account for get marrieding. The 2nd coevals uses this method to i¬?lter out prospective matrimonial campaigners who do non hold the “ right ” cultural, spiritual, lingual, and regional traits desired by their parents. In this manner, neither arranged nor love matrimony are excluded and the demands and desires of both coevalss are respected. The i¬?rst coevals is still involved in i¬?nding a suited spouse for their kid, whether through debuts by household and friends, or puting an ad on-line or in a newspaper. Additionally, campaigners who do non come from the same spiritual religious order, talk the coveted idiom are cast away before a set of eligible chances are considered. ( Ramdya )

Prevalence of Arranged Marriages

Family forms the edifice block of a society. Human existences in bend follow the criterions and norms set by the society to take a perfect life. But everything is prone to alter and so are the values and criterions set by a society. In the same manner, the ways of acquiring married are altering at a noticeable but slow gait. East is known for its traditions. Many states in the East have been practising arranged matrimonies since long.

It is a known fact that love matrimonies are more common in the West than in the eastern states. In Pakistan, matrimonies are most of the clip arranged by household members. The ground is that the Pakistani society conserves household continuity through arranged matrimonies. collectivized societies like Pakistan prefer group determination over an single one so matrimonies are a household matter instead than an single one, and kids are brought up to anticipate ordered matrimonies. It is seen that kids can hold veto power in few households but usually it is expected that the parents and other household members should get down and settle on the affair. In this society, matrimony is non simply based on love relationships but household economic sciences and societal demands play a great function.

Changing Trend of Marriages

A twosome of decennaries ago arranged matrimony was the lone known manner to acquire married. But today it is non so. We see many Pakistani girlsA and cats get marrieding by their ain pick alternatively of that of their household. Love matrimonies are going more and more acceptable.

Most of the matrimonies are arranged in Pakistan but some of the matrimonies are besides based on love. Love matrimonies have been taking topographic point in Pakistan in the last few old ages with the inflow of western civilizations and invasion of electronic media. Due to household duties the tendencies of compromising and endeavoring to prolong relationships have become the trademark of eastern civilization. However, this fact could non be denied that these tendencies are gnawing twenty-four hours by twenty-four hours. Peoples realize that the traditional system of ‘totally arranged matrimonies ‘ demands to be adjusted. Partially arranged and partly love matrimonies are supported by the province faith. Today the exposure to assorted stimulations through the media has increased consciousness.

The improved instruction system could besides be held responsible for this alteration. As compared to the old old ages, the literacy rate among the Pakistani Women has increased by springs and bounds over the past twosome of decennaries. Education gives exposure and a sense of enlightenment. Womans have become opinionative and smart. Many immature adult females are given the right to exert their pick in taking a spouse and the household members accept and support their determination.

Dating bureaus are emerging and proclaiming that although compatible spouses inclined to marriage ca n’t be picked off a supermarket shelf, they can be found on a web site. Most work on the false averment that a good profile and an insignificantA fiscal investmentA is the lone obstruction standing between you and the love of your life. If they are to be believed, a twosome of cheesy electronic mails can find your compatibility. In a typical electronic dating set-up, the mean individual function dramas in a despairing command to do an impression.A

It seems that love matrimonies are swerving but we can non deny the fact that the pattern of an ordered matrimony still to a great extent prevails in our society. Many times, the immature persons prefer non to take the determination themselves and they rely upon the household to happen the best lucifer for them.

Gender Interaction

The gender interactions portion focuses on the evolving nature of interactions between male and female pupils and the attendant consequence of this alteration on their matrimony picks.

Title: Student Attitude toward Mate choice in a Muslim Society: Pakistan

Writer: Henry Korson

Journal: ( Journal of Marriage and Family, Vol. 31, No. 1 ( Feb. , 1969 ) , pp. 153-165 )

The survey was conducted on 765 participants in two universities of Pakistan ( University of Karachi and University of Punjab ) and provides a hoarded wealth trove of critical penetrations into how matrimony was viewed by pupils in urban Pakistan 40 old ages ago.

The survey consequences showed that atleast a one-fourth of respondents believed that the pick of life-partner should be left to them, while another one-fourth wanted their parents to confer with them before doing the concluding determination. This showed that over 50 % of the respondents in that epoch wanted to hold a say in the concluding determination of their life-partner.

Another inquiry that was asked was if the respondents would do a wholly independent pick when it comes to marriage to which merely 3.8 % respondents replied positively. 17.1 % female respondents from Karachi and 16.7 % female respondents from Lahore besides believed that their parents would set up their matrimony without confer withing them. This is in contrast to the 45 % female respondents from Karachi and 52 % female respondents from Lahore who said their households will accept their sentiments on the life-partner. Keeping in head that these are graduate pupils from the 1960s when instruction for adult females was still at a nascent phase in Pakistan, they can merely be classified as a minority. The adult females belonged to wealthy, forward-thinking households who were amongst the first to educate their girls and therefore had a progressive mentality. They were unfastened to the thought of their girls holding a say in their ain matrimony determination but were non yet willing to accept their girls to hold complete control over the determination. This is reflected by the fact that merely 9.8 % of female pupils from Karachi and 6.3 % of female pupils from Lahore believed that their households would accept their determination of matrimony if it was their ain personal enterprise.

One of the most interesting statistic provided by this survey revealed that upto 30 % of the sample believed that run intoing one ‘s partner before matrimony was unneeded. Females from Karachi ( 44 % ) and Lahore ( 47 % ) showed a great liking to this option – therefore demoing assurance in their parents ‘ ability to take the right partner for them. This mentality is unthinkable amongst most modern-day university pupils of Karachi and Lahore who are more independent compared to their opposite numbers of pasts. The combination of higher instruction, globalisation and media – local, Bollywood and western – has resulted in a mentality where the pick of life spouse is no more the exclusive sphere of the person ‘s parents. Furthermore, the demand to run into the prospective partner whether entirely, with common friends or with household has become paramount before the concluding determination is made. Students today believe that twosomes should hold “ understanding ” and this can merely be gauged if there is some degree of interaction before the matrimony.

The above mentioned statistic was farther reinforced when the pupils were asked about the optimal length of clip for cognizing one ‘s future partner before matrimony. Although a one-fourth of the respondents did state that cognizing one ‘s hereafter partner for about 6 months is necessary, the bulk of these respondents were male. 34.5 % of female respondents from Karachi and 27.1 % of female respondents from Lahore were of the position that there was no demand to cognize one ‘s partner before matrimony – once more bespeaking assurance in their parents ‘ ability to take a partner who was appropriate for them.

The decisions that Korson derives are insightful and can be used to explicate today ‘s phenomena of how traditional arranged matrimonies are have oning off. Korson says that because most households live in drawn-out families, the presence of senior members of the household prevent any immature pupil from originating any alteration which runs counter to the belief systems held by the senior members. Uncles, aunts, grand-parents guarantee that the parents ‘ conservative position is supported and reinforced within the household. This is chiefly because of the belief that if one individual is given leeway in make up one’s minding their matrimony determination, others in the household will follow suit, therefore making upset and striping the senior members of their authorization.

Korson farther states that male respondents showed greater “ confidence ” and liberalness in their responses whereas bulk of females favoured conservative options. This is likely because of both males and females already understanding their ain personal state of affairss. He believed their replies on what they believed will go on with them with regard to marriage were based on the experience of person stopping point ( sibling, cousin, friend ) who had already been married and the respondents belief that their matrimony will be conducted in the same mode because they belonged to the same caste, category or household.

The last and most noteworthy determination that Korson reveals is that the Pakistani university system is based on Western instruction and that in the race to accomplishing higher instruction ( and resultant higher societal standing ) , people are bound to be in touch with Western values and rules and to be influenced by them. The mentality of “ Bolshevism ” that is the root of traditional arranged matrimonies where it is popularly said that households marry each other will bit by bit and finally be trumped by the Western ideal of individuality – pupils will get down to do their matrimony determinations based on their ain personal liking alternatively of following antique conservative imposts entrenched in their baradaries. Today this mentality of individuality has taken clasp in the mentality of urban educated young person who are endeavoring to guarantee that their determination be respected and upheld when it comes to marriage. The Western instruction system in combination with media ( chiefly imperfect and romantic Bollywood movies of the last decennary and a half ) have led the young person to oppugn the conservative patterns that were antecedently held with much regard.

Title: Attitudes of University Students from India Toward Marriage and Family Life

Writers: Vicki T. Davis and Raghu N. Singh

Journal: International Journal of Sociology of the Family 1989, Vol. 19 ( Autum ) : 43-57

In this research, 83 Indian pupils in Texas Universities were asked about their sentiments on matrimony and household life. The study says that many societal establishments in India have faced changeless and gradual alteration. In India, the household is a really sacred establishment and ranks second in importance after faith ( Rao & A ; Rao, 1975 ) . Many researches have been conducted to research the impact of higher instruction on household forms. When people go abroad to analyze, they experience greater freedom to do their ain determinations and are no more edge by the controls of their households, “ and develop individualism, which may impact all household forms of brooding ” ( Ross, 1961 ) .

In Rao & A ; Rao ‘s survey ( 1976 ) , 65 % college pupils preferable atomic households as compared to 35 % back uping joint households. A survey by Sharma and Shriram ( 1979 ) surveyed 25 freshly married Indian twosomes about their sentiments on the choice of matrimony spouses. The importance of interaction with their future spouses was stressed by 80 % of the respondents. These twosomes believed it was necessary to run into, socialise with, and have the chance to truly acquire to cognize the possible matrimony spouse. The bulk of the twosomes besides thought that the chief pick in the choice of the matrimonial spouse should be made by the persons, with consent of the parents. When the same sort of inquiries were asked of alumnus pupils in Pakistan in 1969, 65 % believed it was of import to run into and cognize one ‘s possible partner before matrimony. 30 % of the respondents believed that there was no demand to run into the hereafter partner, therefore bespeaking their assurance in their parents ‘ ability to happen them a suited lucifer ( Korson, 1969 )

Writer: Lord, Keelin ( 2007 )

Title: “ Romantic Love V. Marriage: A Psychoanalytical Approach, ”

Journal: ESSAI: Vol. 5, Article 30.

The research by Keelin Lord inquiries and critcizes Western states for advancing the construct of love matrimony and explains the grounds behind the failure of love matrimonies and the lifting figure of divorces in America. Although there are many grounds why Pakistanis oppose the construct of love matrimony including difference in societal position between households, loss of parental authorization and conservative mentality, the fact that love matrimonies lose their appeal shortly after the nuptials is besides an of import factor.

The author says that the vehicle for advancing love affair in American civilization is its film industry. Romantic love has been portrayed in ocular humanistic disciplines of western civilization for centuries, such as operas, dramas, play, pictures and movies. Although these humanistic disciplines straight influence civilization, most view art as an semblance every bit good as an flight from world. Yet Americans still believe that romantic love is touchable and serves as a solid base for matrimony. The author farther goes on to state that alternatively of taking romantic love as granted, it should be questioned and its errors should be learned from otherwise it will go on to be the cause of failed matrimonies.

The author conducted scientific trials on a figure of participants to explicate how the construct of love holds in an person ‘s head. The trials revealed that romantic love is associated with higher degrees of Dopastat being released to the encephalon ensuing in increased energy, higher motive to acquite wagess and feelings of ecstasy – things that people relate to romantic love. However, with clip the feelings of love affair fade off because of increased degrees of the endocrine Pitocin. Keeping these findings in head, when love affair is a base for matrimony and fond regard, the love affair slices shortly after vows and the craving for a new romantic relationship evolves. In recognizing this, one would get down to oppugn why peoples now look for love affair to supply them with a happy matrimony.

Primary Research


Focus Group



The study sample was 66, with the age group being 17-26 old ages. 31 males were portion of the study and 35 females. This is the information that was obtained for whether the sample people thought at that place has been an increased credence of love matrimonies in our society.

Do you believe there has been an credence of love matrimonies in our society?



Accumulative Percentage












83.3 % of the people ( 55 people ) felt that there has been an increased credence of love matrimonies in our society and 16.6 % ( 11 people ) did non experience so. Of the 55 people who felt there was an increased credence, 28 were females and 27 males. And there was no correlativity between gender and their sentiment sing credence of love matrimonies though, as analyzed by the Pearson correlativity.

When asked about whether Bollywood has played a function in the increasing figure of love matrimonies amongst young person in Pakistan, 71.2 % of people felt that it has had a function to play ( 47 people ) . Of these 47 people, 22 were males and 25 were females.

Do you believe Bollywood films have a function to play in the increasing figure of love matrimonies amongst young person in Pakistan?



Accumulative Percentage














One individual said “ Equally far as I have seen, Bollywood films have created this fantasy-like image of love matrimonies in the heads of young person and lead to our young person to draw a bead on that life with all the glittery and lovey-dovey scenes. ” Some talked about how Hollywood has played more portion than Bollywood as one said “ The tendency evolved with Hollywood films. They have a much greater function in presenting a relationship civilization ensuing in an addition in the figure of love matrimonies. ”

After the literature reappraisal, focal point group and interviews, the top 3 factors that were identified in act uponing people towards credence of love matrimonies in our society were taken up for the questionnaire and the sample was asked to rank them. They included Higher Education, Local Pakistan Media and Bollywood. When talked about factors, people would normally get down by speaking about media and higher instruction. When asked to place media, they would discourse Bollywood and Pakistan play. In the study, Bollywood was ranked highest by 47 % people, 42.4 % ranked Higher Education the highest and 21.2 % ranked Local Pakistan Media the highest.

Rank the importance of the undermentioned factors in the increasing

Number of love matrimony in our society [ Higher instruction ]









3 ( Highest )






Rank the importance of the undermentioned factors in the increasing

figure of love matrimony in our society [ Local Pakistani media ]









3 ( Highest )






Rank the importance of the undermentioned factors in the increasing figure of love matrimony in our society [ Bollywood films ]









3 ( Highest )






Sing the genre of Bollywood films watched, following informations was obtained.

Romantic comedies were the most popular. 69.7 % of the people watch romantic comedies.




From the literature reappraisal and the primary research it is clear that Bollywood has for long been a popular media in Pakistan. Peoples have craved for Bollywood films since divider, even in times of prohibition or strained Indo-Pak dealingss. Statisticss for the in-between category young person particularly turn out that demand and popularity of Bollywood in our society is high.

It is besides concluded that there has been an credence of love matrimonies in our society and literature suggests, from what interview and concentrate group findings show and 83.3 % of the people surveyed believing so.

During interview, a pupil said the credence degrees of childs about relationships are increasing because the films help in happening more socially acceptable ways of traveling about it. Pakistan has a leftist society where household determinations affair and though antecedently parents opposed love matrimonies but now in many instances it was revealed that if love matrimony is done through a socially acceptable manner, parents normally agree.

In Bollywood, romantic comedies were the most popular amongst the young person and as per literature reappraisal it was found that research workers look intoing the content romantic comedies found that although these films are non intended or expected to be wholly realistic and people wo n’t needfully be taking notes but changeless exposure to the same subject will find what they perceive as normal. Media like romantic comedies, particularly for the young person, can determine outlooks about both love affair and matrimony, switching adolescent perceptual experiences about what love is like, and how to demo it. ( Merskin ) The love subjects in these Bollywood romantic comedies seem to hold shaped the perceptual experience of in-between category sing matrimonies, from the really start point when determinations of matrimony are made. Changeless exposure to them has influenced the increased credence of love matrimonies in our society ( amongst the in-between category ) .

Therefore the hypotheses Bollywood films have influenced the increased credence of love matrimonies amongst the in-between category of Karachi stands true.



Anderson, C. A. , Berkowitz, L. , Donnerstein, E. , Huesmann, L. R. , Johnson, J. D. , Linz, D. , et Al. ( 2003, December ) . The Influence of Media Violence on Youth. Psychological Science in the Public Interest, pp. 81-110.

Dispenza, J. ( 2011 ) . Television and Film Violence Reaches a New High. Retrieved November 10, 2012, from Cyber College: hypertext transfer protocol: //


India and Pakistan – historic struggle and future mentalities. ( 2003 ) . intelligence positions.

McLanahan, S. ( 2008 ) . Children and Electronic Media. Woodrow Wilson School of Public and International Affairs at Princeton University and the Brookings Institution.

Merskin, D. ( n.d. ) . Critical Thinking about Sexual activity, Love and Romance in Mass Media.

Ramdya, K. Bollywood Weddings.

S Sharma, L. V. ( 10/1984 ) . History of mental infirmaries in Indian sub-continent. Indian Journal of Psychiatry, 26 ( 4 ) :295-300.


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