K+S use in fertilizer and, after the

By February 24, 2019 February 25th, 2019 Business

K+S AG is a German chemical company headquartered in Kassel. The company is Europe’s largest supplier of potash for use in fertilizer and, after the acquisition of Morton Salt, the world’s largest salt producer. The firm also produces and distributes other mineral fertilizers, such as those from magnesium and sulphur
K+S AG can follow the strategies mentioned in this paper to adjust in a totally different culture. Geert Hofstede’s five dimensions, help to suggest some strategies that must be adopted in the culture of Vietnam at the time of expansion.
Power Distance – Germany (35) Vietnam (70)
The power distance in European nation (35) is very low than the Asian country (70). K+G AG should be aware of this, for starting business in Vietnam. The strategies that should be adopted by the company are:

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