Magazine Advertisement The Main Target Objective Marketing Essay

October 6, 2017 Marketing

The chief mark aim for advertizement through circular is to advance the merchandise, which is the Fipper. The distribution of circular is to give message to aim consumers about the latest publicity which is with every 2 brace ‘s purchase of Fipper slipper, purchaser will able to acquire RM3 price reduction for the 2nd brace of Fipper slipper. This publicity is targeted to consumer within country of 50 selected flagship mercantile establishments all around Malaysia. During this advertisement run, there will be 50,000 transcripts of publicity circulars will be distribute to these resident countries, which means there will be every bit much as 1000 transcripts of circulars distribute to each selected flagship mercantile establishments ‘ country.

The circular has stated that the price reduction publicity will be get down on 1st May 2013 to 31st May 2013. That means the advertisement will be run for 31 yearss invariably. The aim of holding this publicity is to increase scope of audience and pull more clients to travel to the Fipper mercantile establishments. This publicity merely bring forth little sum of net income but it is a good manner to mark clients which are traveling to give a first attempt on Fipper ‘s merchandise. By presenting a great positive post-consume rating, this price reduction publicity enables Fipper to set up long-run relationship with its regular clients and holding better chance acquiring market portion from other rivals.

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The chief mark aim for advertizement through this advertisement medium is to pull magazine readers to the merchandises. This is besides because magazines advertizement can last really good in long-run since a magazine can be use every bit long as it is functional unlike circular. For this advertizement, there will be 3 different sizes of magazines advertizement to be used, which are full page size, half page size and one-fourth page size. The best magazine to infix the Fipper advertizement into the magazine page is “ SEVENTEEN magazine Malaysia ” . The ground is because Fipper is mark from teenage to immature grownup consumer and should be advertise through magazines that target in the same age group. This advertizement will be scheduled in the continuance of 5 months get downing from May issue until September issue. A full page size of Fipper ads will be used for the May and June issue of “ SEVENTEEN magazine Malaysia ” , half page for July and August issue and one-fourth size for September issue. These 3 different sizes of ads will besides be appear in different design and layout for each size but chiefly will advance the Fipper latest merchandise such as the Fipper Canvas. Advertisement will be designed harmonizing to adolescents and immature grownup personalities to hold higher rate of readers or audiences.

Newspaper Ad:

The chief mark of newspaper advertizement is to give information about the Fipper gross revenues publicity and advance one of the Fipper merchandises, which is the Fipper Comfort. The monetary value for 2 Fipper Comfort is RM51.80 but will hold 10 % price reduction during publicity period which make it merely RM46.60. This publicity is recommended for consumers who are seeking for a excess softness and comfort for their pess. This publicity with the scheme of “ purchase more for more price reductions ” will carry the consumers to purchase more merchandises of Fipper. This scheme enables Fipper to increase their gross revenues in other merchandises such as Fipper Classic and Fipper Slick. The lower net income of merchandise does non impact the net income in overall gross revenues with higher selling rate even there is a price reduction.

New Straits Times Newspaper has been chosen in advertisement Fipper ‘s publicity. The ground New Straits Times Newspaper has been chosen is because it is one of the highest readership among all the newspapers and it may be the most efficient medium ads for Fipper to advance its trade name and present the message of the advertizer to its mark consumers. The length of period for advertizement in New Straits Times Newspaper is 3 yearss in row corresponding towards the gross revenues publicity by the Fipper. That means within the 3 yearss of publicity, the advertizement will be appear in New Straits Times Newspaper which will be on 16 May, 17 May and 18 May 2013. New Straits Times is the perfect newspaper to publicize the Fipper publicity because it is one of the highest readership media in Malaysia and besides mark for younger consumer such as immature grownup. This is besides because since it merely last for 3 yearss, day-to-day newspaper should able to present the message because it is published daily instead than like magazine which monthly.

Billboard:

The chief mark aim for advertizement through hoarding is to advance and to give impact to route user about the Fipper merchandise. The advertizement which published on hoarding on the route side does non merely include the messages of latest merchandise of Fipper but it is besides to remind the route user about the trade name and grab attending of route user. Through the usage of hoarding advertizement, trade name acknowledgment among consumers will be increased. The great trade name acknowledgment of Fipper will make the aims of increasing gross revenues and bring forthing net incomes.

Spectrum Outdoor Marketing has been selected in the hoarding advertisement company. This is because Spectrum Outdoor Marketing hoarding advertisement company is one of the most celebrated hoarding providers in Malaysia and it has the biggest coverage on route side billboard along the South-East Highway. The advertisement continuance for Fipper on hoarding has been set to 3 months. The locale of the hoarding will be placed at South-East Highway in Kuala Lumpur country because Kuala Lumpur is the most populated topographic point in Malaysia and there is high figure of route user go through Kuala Lumpur.

Television Commercial ( TVC ) :

The chief mark advertisement through TVC is to supply information about Fipper to mass audience and at the same clip to carry audience for the buying Fipper ‘s merchandise. The usage of TVC is the most effectual manner to make to high population of mass audience and presenting the message in an interesting manner which include of traveling images, sound effects, music, and subtitle. Besides that, the background music and sound effects that being used in TVC will make an chance for Fipper to be recognized by audience.

8TV is selected by Fipper to publicize their TVC because most of the audiences of 8TV are from youngster and they are the demographically chief mark audience in the Fipper ‘s mark cleavage. The advertizement on 8TV can be considered as the most efficient manner to make to the chief mark consumers for Fipper.

The TVC programming for Fipper are set and to be advertised on 8TV in hebdomad yearss. Due to the high cost of TVC advertizement, the advertizement of Fipper will look on 8TV for 3 yearss in a hebdomad. The advertizement will be last for 1 month, which is from 1st May 2013 until 31st May 2013. The clip slots taken for Fipper would be in afternoon get downing from 2pm until 4pm and in dark from 7pm until 10pm. The frequence for the TVC will one time for each session which will look 2 times every twenty-four hours for 31 yearss.

Web:

The web will besides be used as advertisement medium for Fipper merchandise. The ground that web used for advertizement is because it can present the message to mass consumer than any other type of advertisement medium. It is besides the best manner to near audience since the mark consumer which age group is between 13 and 30 old ages old usage cyberspace really often nowadays. MSN Malaysia web page will be used as advertisement site for the Fipper merchandises because it is used by big sum of cyberspace surfboarder. This method will able to present its advertisement message to aim audience efficaciously.

The clip slot for this advertizement will be get downing from the first hebdomad of May which is 1st May until 2nd hebdomad of May which is 14th May 2013. Therefore, it is a sum of 14 yearss of advertisement executing. The advertizement will advance the benefit of Fipper merchandises from other rivals and giving a positive manner towards Fipper merchandises from audiences ‘ position. This will demo the singularity of Fipper and consumer able to distinguish it from other merchandises trade name.

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