Managing international in luxury goods

Executive Summary – Setting of Context. (to be no more than one page) Ability to effectively present the aim of the management brief. Giving a clear structure of the brief and arguments with an explicit identification of areas of analysis and evaluation supported by relevant background information of the case study organisation INADEQUATE LIMITED ACCEPTABLE PROFICIENT ACCOMPLISHED EXEMPLARY Very brief attempt at an Executive Summary. May be more an Introduction rather than a summary. No inclusion of recommendations. No in-text referencing Limited attempt at providing an Executive Summary. Partial articulation of the keyfeatures of the submission. Limited inclusion of recommendations. Limited referencing. Limited attempt to set the submission in context. An Executive Summary is presented which partially highlights the key features of the submission. Limited inclusion of recommendations but with brief rationale.

Limited referencing. Sets the submission partially in context. Overall well presented Executive Summary that articulates the key features of the submission including recommendations with rationale. Overall good referencing. Sets the submission in context. Coherent well presented Executive Summary that clearly articulates the key features ofthe submission including recommendations with rationale. Fully referenced. Sets the submission firmly in context of the overall management report. The management brief lacks proper introduction and is poorly structured. No presentation of the aims of the brief. No identification of the relevant arguments and issues and no background information provided.

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The management brief lacks proper introduction and presentation. It lacks coherence and provided very limited presentation of aim(s) of the management brief. Equally giving limited identification of the relevant arguments and issues and some background information. The management brief lackseffective introduction and presentation. The student provides a report with a basic structure and an acceptable level of coherency. Limited presentation of the aims of the management report. Identification of relevant arguments and issues and some background information is given, however which require significant level of development. The management brief has good introduction and presentation. The student provides a report with a proficient and coherent structure. Good presentation of the aims of the management report. Identification of relevant arguments and issues supported by relevant background information which however requires furtherdevelopment. The management brief has very good introduction and presentation.

The student demonstrates the ability to produce a report with a coherent structure. Very good presentation of the aims of the management report supported with relevant background The management brief has very effective presentation. The student provides a report with a clear and coherent structure. The introduction provides the aims of the management report and explicitly identifies the relevant arguments and issues to be address, supported with relevant background. The identified areas are developed logically within the main body of the analysis. Thereis a firm conclusion of the areas discussed that follow on from the analysis. No evaluation. No understanding of SWOT framework demonstrated. Very inadequate presentation of the relevant findings of the environmental audit demonstrating very limited understanding of the use of the SWOT framework and very limited support for analysis of internationalisation. Demonstrates poor application and numerous errors. The brief presents reasonable relevant findings from the environmental audit demonstrating reasonable level of understanding of the use of the SWOT framework and reasonable support for analysis of internationalisation.

Demonstrates someapplication but with minor errors. The brief presents good relevant findings from the environmental audit demonstrating good level of understanding of the use of the SWOT framework and good support for analysis of internationalisation. Demonstrates good application but with minor errors in parts of the evaluation presented. The brief presents very good relevant findings from the environmental audit demonstrating very good level of understanding of the use of the SWOT framework and very good support for analysis of internationalisation. Demonstrates very good application with no errors in evaluation presented.

The brief presents very concisefindings from the environmental audit demonstrating excellent and detailed knowledge and understanding of the use of the SWOT framework and very good support for analysis of internationalisation. Demonstrates excellent application with no errors in evaluation presented. No Executive Summary or Inadequate information provided. MA RKS 5 5 LO1 Critical Evaluation of Organisation’s Environmental (current countries/regions) 3 Evaluation of the organisation’s strategic decisions within the context of its internal and external environment. Detailed SWOT/TOWS analysis carried out through a concise presentation of key relevant findings from theenvironmental audit (First Assignment) 10 LO2 Critical Evaluation of Internationalization strategy 4 5 6 Critical analysis and evaluation. Specifically of the external MICRO and MACRO ENVIRONMENT and LIFECYCLE ANALYSIS of prospective new host countries/regions where case organisation might conduct business. No evaluation of data. No critical investigation. Lack of understanding of the basic issues and requirement. Demonstrates very limited ability to identify, interpret, evaluate and categorise key drivers of change in external macro and micro environment. Poor/no presentation of lifecycle analysis and poor application of other.

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