Marketing Report On Maruti Suzuki India Limited Marketing Essay

July 13, 2017 Marketing

Maruti Udyog Limited ( MUL ) was established in February 1981, though the existent production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei auto which at the clip was the lone modern auto available in India. Maruti Suzuki is one of India ‘s taking car makers and the market leader in the auto section, both in footings of volume of vehicles sold and gross earned. Until late, 18.28 % of the company was owned by the Indian authorities, and 54.2 % by Suzuki of Japan. The Indian authorities held an initial public offering of 25 % of the company in June 2003. As of 10 May 2007, Govt. of India sold its complete portion to Indian fiscal establishments. With this, Govt. of India no longer has interest in Maruti Udyog.

Core Business & A ; Product Lines

Maruti Suzuki is into N2N direction, finance, Gross saless & A ; Service web ( major gross generator of the company ) and the most of import of all its into auto fabrication.

Maruti Suzuki offers 15 theoretical accounts, Maruti 800, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Gypsy, Grand Vitara. Swift, Swift DZire, A-star and SX4 are manufactured in Manesar, Grand Vitara is imported from Japan as a wholly built unit ( CBU ) , staying all theoretical accounts are manufactured in Maruti Suzuki ‘s Gurgaon Plant.

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Suzuki Motor Corporation, the parent company, is a planetary leader in mini and compact autos for three decennaries. Suzuki ‘s proficient high quality lies in its ability to pack power and public presentation into a compact, lightweight engine that is clean and fuel efficient.

Milestone Changes

Feb 24th,1981-Maruti Udyog Ltd. Was incorporated under commissariats of Indian Companies ACT,1956.

Oct 2nd,1982-Joint venture between MUL & A ; Suzuki Motor Corporation ( SMC ) , Japan.

Sept-First batch of autos exported.

2002-Launch of True Value & A ; Maruti Finance.

June 3rd,2003-IPO issued.

July,2003-Listed on BSE and NSE.

2006-New auto works and Diesel engine installation & A ; IDTR inaugurated.

July,2007-MUl is now Maruti Suzuki India Limited.

Oct,2008-Maruti-800 crosses 25 lakhs grade & A ; silver jubilee is celebrated.

Senior Management

Chairman -Mr.R.C.Bhargava.

Managing Director & A ; CEO – Mr. Shinzo Nakanishi.

Market Information

Maruti Suzuki India Limited is listed on B.S.E ( Bombay Stock Exchange ) with the current monetary value of Rs.1,397.05 and N.S.E ( National Stock Exchange ) with the current monetary value of Rs.1,396.80 ( the portion monetary values are written as of 25thJune,2010 ) .MSIL has Market Capital of [ Rs.Cr. ] 40,364 with the face value of Rs.5.

Hindustan Motors Limited Abhimanyu Rathore ( 0006 ) Seat No.60 Grp.No 6


Hindustan Motors Limited ( HML ) was established merely earlier independency in 1942 by Mr. B.M. Birla. It is portion of the Birla Technical Services industrial group.The company started production of Landmaster in 1954 and began bring forthing Ambassador in 1957. Further, its coaction with General Motors Corporation of USA, UK, Marion Power Shovel Co, Vauxhall Motors and USA led to the launch of new merchandises.

Hindustan Motors have three fabricating units. These are

A·A Tiruvallur ( Tamil Nadu ) : This sole state-of-the art works is dedicated to the fabrication of Mitsubishi Lancer in proficient coaction with Mitsubishi Motors, Japan.

A·A Uttarpara ( West Bengal ) : This division is engaged in the industry of rider autos ( Ambassadors ) and Multi Utility Vehicles ( Trekker, Porter and Pushpak ) .

A·A Pithampur ( Madhya Pradesh ) : This works has the Road Trusted Vehicle ( RTV ) division that manufactures “ RTV ” trade name of multi-utility vehicles, in proficient coaction with OKA Motor Company, Australia.

Merchandise Line

Cars: A A AmbassadorPetrol 1800 ISZ MPFI, Diesel 1.5 E2 DSL, Authoritative 2000 DSZ, CNG/LPG 1.5 E2 CNG/LPG, 1800 ISZ with CNG/LPG, Avigo, Contessa, Grand, Pajero, Pushpak

Trekker, RTV Ambulance

Buss: RTV Custom, RTV Passenger, RTV School Bus

Trucks: Mascot T-480 FC, Pick Up, Cargo, Porter Plus


Milestone Changes

1971 – Hindustan Motors Limited farther diversified its activities by puting up an EarthmovingA A A A A A A A A Equipment Division at Tiruvallur, near Chennai, Tamil Nadu for the industry of Earthmoving equipments such as dump trucks, front-end stevedores, sycophant tractors and so on.

1985 – Hindustan Motors Limited commenced a Power Products Division at Hosur, Karnataka for industry of heavy responsibility transmittal required for Earth traveling Equipments.

1997 – Hindustan Motors Limited began the production of the Road Trusted Vehicle.2004 – Components Business ( PUP-Pithampur and PPD – Hosur ) transferred to AVTEC – a company jointly held by HM, Actis and CK Birla Group

Senior Management

A Sankaranarayanan Director 2009, Anand C Burman Director 2009, C K Birla Chairman 2009, Kranti Sinha Director 2009, Manoj Jha Managing Director 2009 Naresh Chandra Director 2009

Pradip Kumar Khaitan Director 2009, Subroto Gupta Nominee ( IDBI ) 2009, Vijay Kumar Sharma Nominee ( LIC ) 2009, Yogesh Goenka Company Secretary 2009


Market Information

Tata Motors is listed on BSE & A ; NSE.



Mahindra & A ; Mahindra Antika Arora ( 0126 ) Seat no.63 Grp. No 6


Mahindra & A ; Mahindra was set up in 1945 in Ludhiana as Mahindra & A ; Mohammed. It was renamed Mahindra & A ; Mahindra in 1948. It ab initio started with fabrication of all-purpose public-service corporation vehicles, at present it is the leader in public-service corporation vehicle ( UV ) .M & A ; M is India`s largest Sport utility shaper.

Core Business & A ; Product Line: –

Core concern activities of M & A ; M includes: Automotive, Farm Equipment, Systech, Financial Services, Information Technology, Infrastructure, Development, After-Market, Two-wheelers, Mahindra Partners Division, Specialty Services.M & A ; M Jeeps, M & A ; M Scopio etc.

Milestone alterations: –

1947-In October, the first batch of 75 Utility Vehicles ( UVs ) imported in CKD status from Willys overland Export Corporation.1954-Manufacture of Vehicles undertaken in coaction with Kaiser Jeep Corporation and American Motors Corporation.1969-The start of vehicles export. Export of entire 1200 UVs along with trim parts to Yugoslavia. Exported besides to Ceylon, Singapore, Philippines and Indonesia.1979-The Government of India approves in rule, proficient coaction with Peugeot ( France ) for the industry of XDP 4.90 Diesel Engine.

1987- Acquired International Instruments Limited.1996-Mahindra Ford India Limited established a joint venture with Ford Motor Company, USA, to fabricate rider autos.

2000-The Company adopted a new logo. 2001-Mahindra & A ; Mahindra tied up with Renault for Petrol Engines.

Senior direction: –

Mr.Keshub Mahindra, Chairman.

Mr.Anand & A ; Mr.G.Mahindra, Vice-Chairman and Managing Director.

Bharat Narotam Doshi, Executive Director & A ; group CFO.

Arun Kumar Nanda, Executive Director

Arunkanti Dasgupta, campaigner of LIC

Market Information

M & A ; M is listed in BSE ( Bombay Stock Exchange ) with a portion monetary value of Rs.614.75 and in the NSE ( National Stock Exchange ) with a portion monetary value of Rs.613.75, with the face value of each portion being Rs.5 and with a market capital of [ Rs.Cr. ] 35,557.

The Company made a Foreign Currency Convertible Bond ( FCCB ) issue of US $ 115 million in 1996.

TATA MOTORS Anubha Kapoor ( 010128 ) Seat No.53 Grp No.6


Tata Motors Ltd. Formally known as TELCO ( TATA ENGINEERING AND LOCOMATIVE COMPANY ) is a transnational corporation with its central offices in Mumbai, in INDIA. The company began engines in 1945 and manufactured its first commercial vehicle in 1954 in coaction with Daimler-Benz AG.


Tata Motors is the largest commercial vehicle maker in India.It trades with Heavy Commercial Vehicles, Light Commercial Vehicles and passesnger public-service corporation cars.It has its planetary presence felt in more than 30 states.


1945: constitution of Tata Engineering and Locomotive

1954: Joint Venture with Daimler Benz AG to fabricate average commercial vehicles.

1991: Tata Sierra was launched

1994: Tata Sumo and LPT 709 was launched

1998: Tata Indica was launched.

2004: Tata Daewoo commercial vehicles co. Ltd was formed.

2008: Jaguar & A ; Landrover were acquired

2009: Tata Nano, the universe ‘s cheapest auto was launched.


Chairman: Mr. Ratan Tata

Managing Director & A ; CEO: Mr. RaviA KantA

Market Information:

Tata motors being a listed company, is traded on BOMBAY STOCK EXCHANGE ( BSE ) Rs.769.45, NATIONAL STOCK EXCHANGE ( NSE ) Rs.768.90 and NEW YORK STOCK EXCHANGE ( NYSE ) with the face value of each portion being Rs.10 and with a market capital of [ Rs.Cr ] 43,923.Tata Motors have besides issued many unsecured bonds as in 2009.


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