MCDONALD’S
COMPANY LOGO
HISTORY
McDonald’s Corporation is the world’s leading fast food service organization. In 1937, two brothers Richard and Maurice McDonald opened a hot dog and hamburger stand in Monrovia, California. Then the brothers decided to launch a bigger hot dog stand in San Bernardino, California. Then after a huge investment on this fast food chain they opened a new drive-in restaurant. This new restaurant proved an amazing success for the McDonald’s brothers. Then slowly and steady their chain of fast food becomes a franchise, with the famous logo of Golden Arches. Then in 1954, the McDonald’s brothers partnered with Ray Kroc (salesman of the milkshakes mixer). Kroc become convinced that the ides and draft of the brothers’ small chain has the potential to expand across the nation. In 1955, Kroc opened the first McDonald’s franchised under his alliance with the McDonald brothers in Des Plaines, Illinois. The heart breaking news for McDonald’s lover at that time was that the restaurant was demolished in 1984. Remembering its remarkable and nostalgic value in 1990, the McDonald’s Corporation acquired the whole stand. Then under McDonald’s Corporation, the chain turning into nationwide and finally into a global franchise, making this chain a most successful fast food operation in the world. As from starting the McDonald’s work for their motto is to focus on service, quality, value and cleanliness. The combination of these four principles of McDonald’s has achieved 100% of customer satisfaction. The business operations based on specific requirements for every product, raw material and taking the responsibility of implementing the systems to make sure the highest quality of products and services offered by them throughout the world. McDonald’s is the world’s biggest chain by revenue, delivering over 69 million customers daily in over 100 countries across almost 36,900 outlets as of 2016. The company also becomes a symbol of globalization as it serves many countries. Throughout its history, McDonald’s is offering a number of products all over the world according to the tradition or culture of that area. . McDonald’s has sponsorship of funding for children’s charities, environmental activities and for education. McDonald’s is the number one restaurant that serves their customers with nutritional ingredient with information and these offered nutritional leaflets. This organization plays their vital role as promoting and advertising well balanced diet and active lifestyle for children. The Ronald McDonald House charity that was founded in the year of 1977 and this program offers scholarships; social welfare program and healthcare for children.
VISION
54292545720’World’s best fast service restaurant experience. Being the best channel providing amazing quality, service, cleanliness, and value, so that we make each and every customer in each and every restaurant smile.’
00’World’s best fast service restaurant experience. Being the best channel providing amazing quality, service, cleanliness, and value, so that we make each and every customer in each and every restaurant smile.’
Mission
4476758256’To be our customers’ preferable place and way to eat and drink. Our worldwide operations are regulated in the circumference of global strategy called Plan to Win, which center on a notable customer experience-People, Product, Place, Price, Promotion. We are dedicated to frequently reconstructing our operations and building up our amazing customers’ experience. ‘
00’To be our customers’ preferable place and way to eat and drink. Our worldwide operations are regulated in the circumference of global strategy called Plan to Win, which center on a notable customer experience-People, Product, Place, Price, Promotion. We are dedicated to frequently reconstructing our operations and building up our amazing customers’ experience. ‘
Corporate Values
We set the customer experience as the essence of all we do: Our customers are the purpose of our survival. We manifest our acknowledgement by serving them with amazing quality food and the best service in a clean welcoming environment at a great value. Our aim is quality, service, cleanliness, and value for each customer at any time.
We are loyal to our people: We are giving opportunity, nourishing talent, flourishing leaders, and reward accomplishment. We think that a team of well-trained individuals with different backgrounds and experiences working together under one ceiling that promotes respect and drives a greater level of engagement, is essential to their ongoing service.
We trust on our system: McDonald’s business model, characterized by our “three legged stool” of owner/operators, suppliers and company employees, are our base and stabilize the interests of all these three is our key responsibility.
We run our business ethically: At McDonald’s we hold ourselves and manage our business to the best standards of fairness, honesty and integrity. We are separately accountable and responsible as a team.
We flourish our business cost-effective: McDonald’s is an openly traded company. As such, we strive to provide maintained profitable growth for our shareholders. This needs a regular focus on our customers and to health of our system.
We endeavor to improve: We are a learning organization and accepting it as a proud. We try to anticipate and respond to changing customer, employee and system through ongoing evolution and innovation.
PRODUCTS
HAMBURGERS: Big Mac, Quarter pounder, Big N’Tasty, Double Cheese Burgers, Mc Double, Bacon McDouble, Daily Double, Mc Feast, Super Ranger, 1955 Burger, BBQ Ranch Burger, Mc Spicy Burger, Bacon Club House, Jalapeño Double, Triple Cheese Burger, Chi Town Classic.
CHICKEN: MC Chicken, Premium Chicken Sandwich, Taste Crafted Chicken Sandwich, Southern Style Chicken Sandwich, Snack Wrap, Premium Chicken Mc Wrap, Chivken Fajita, Chicken McNuggets, Mc Arabia, Premium Crispy Chicken Deluxe, Grilled Chivken Deluxe, Artisan Grilled Chicken, Mahraja Mac, Chicken McBites, Tasty Baskets, Chicken Selects, Butter Milk Crispy Tenders.
FISH: Filet-O-Fish, Fish McBytes.
BEVERAGES: Cold Coffee, Ice Tea, Hot Serves, Mc Shakes
DESERTS: Pies, Mc Flurry, Mc Donaldland Cookies, Cinnamon Melts, Brownie Melts, the Fruit and Yoghurt Parfait, Smoothies, Mc Float.
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