Michael “Michael Hill is a specialist retail

February 19, 2019 Business

Michael Hill International Limited

Michael Hill International is a renowned jewellery retailer spanning across New Zealand, Australia, Canada and the United States of America. The company has its headquarters located in Brisbane, Australia.
The company began in 1979 with the first jewellers being opened in the New Zealand town of Whangerei.
By 1987 Michael Hill jewellers had grown in numbers to ten stores nationally and expanded into Australia, opening four stores in four weeks. (Hill & Bryan, 1994) Later in 2002 the first stored was opened in Canada and then the United States of America in 2008.
“Michael Hill is a specialist retail jewellery chain. As at 30 June 2018, it operates 312 stores in Australia, New Zealand and Canada.” (Michael Hill International, 2018)
Michael Hill jewellery have a team of in store craftsmen who aim to make their customers personalised and timeless pieces for any occasion. This perfection of jewellery making doesn’t happen overnight and our team still strive to maintain that high level of excellence from over 30 years ago.
2015 saw Sir Michael Hill taking on a new role of founder/president and his Daughter Emma Hill taking the reigns as company chairman. (Rotherham, 2015)

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Michael Hill International Limited PESTEL analysis
Political
Many of the raw materials used in jewellery making originate from politically unstable countries. The top five diamond producing countries are Angola, Botswana, Canada, Congo and Russia. Canada is the most politically stable amongst these countries and therefore is unlikely to have any mining disruption due to war, whereas the likes of the remaining four are still in a state of upheaval and at risk of war or internal conflict.
Any war that may arise within these countries would have a considerable affect on the jewellery industry as mining of materials would slow dramatically or cease and cause a considerable loss in production worldwide.
Economic

References
Hill, M., ; Bryan, S. (1994). HELLO – Michael Hill Jeweller. New Zealand: Penguin Books ltd.
(2018). Michael Hill International Limited Annual Report. Michael Hill International Limited.
Rotherham, F. (2015, December 4). Michael Hill takes new founder president role within the jewellery chain. Retrieved from The National Business Review: https://www.nbr.co.nz/article/michael-hill-takes-new-founder-president-role-within-jewellery-chain-b-182580

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