Neilson

By April 30, 2019 General Studies

Neilson, concluded that the main reasons why people buy on the Internet because of its convenience and ease of use and the 2nd reason are when selecting products and its pricing. Characteristics like the design and usability of a website and determined whether a purchase would be made. A statistic that says 5% is the time shoppers consumed in visiting the site while the 95% goes to product research, comparison shopping and other “none buying tasks”.

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