Organisational culture – a case study of Etisalat

August 17, 2017 General Studies

Etisalat – Organizational Culture

Executive Summary:

The below treatment is a research into the organisational civilization facet of the company Etisalat. In this regard we could state that the treatment gives an thought of the construct of organisational civilization and a company brief of Etisalat. Next the treatment reveals the organisational civilization of the company Etisalat and explains the same and draws an alliance of organisational civilization of the company with the Hofstede theory.

Next the treatment discusses the positive facets of the company civilization. The decision draws one’s attending to the negative impact of the Etisalat organisational civilization and eventually the treatment ends with recommendations for better public presentation of the company in future

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The facet of organisational civilization comprises a really of import facet of the direction surveies of the current times. In fact the characteristic of organisational civilization besides reveal a considerable part of the organisation work atmosphere and the strategic attacks that the company will be holding in covering the assorted state of affairss. In other words the organisational civilization represents the positions, beliefs, values and the sentiments of the members of the organisation, both the employees and the direction of the company.

Etisalat or the Emirates telecommunications Corporations is the largest telecom company of the part. The company was ab initio a British company which was subsequently bought out by the authorities of the state of UAE and about 60 % of the portions was retained by the authorities of the state and the remainder of the 40 % of the portions were made available for the general multitudes.

In the undermentioned treatment we will be exemplifying certain facets of the organisational civilization of the company Etisalat – the planetary telecom giant, which has a organisational civilization much hued by the built-in beliefs of the Islam society.

Body of the Discussion:

In this portion of the treatment we will be looking at the assorted facets of the organisational civilization that prevails in the context of the company Etisalat.

Etisalat Organizational Culture:

The company Etisalat or the Emirates telecommunication Corporation was ab initio incepted to supply a universe category telecommunication system to the UAE. However in the coming times the company did spread out in the other parts of the Middle East and besides parts of Asia. Presently the company is runing in about 18 states all over the universe and has a client base of more than 150 million users.

In the class of its growing we see that the company has maintained a really employee oriented attack. One of the most initial and important facet to which the direction of the company has paid elaborate attending is the development of its employees. The component of employee dynamism and its sweetening does consist to be an indispensable characteristic of the company’s internal kineticss. Once once more we see that the component of moralss once more is a really of import standard for the company of Etisalat. As an indispensable characteristic of the organisational civilization both the direction and the employees of the company do hold really positive attitude towards the characteristic of preparation and development.

In this instance we see that the direction of the company do hold a really positive and acute attitude towards developing its employees so that they come up with better and advanced thoughts in the hereafter that would be elemental in the development of the company. Once once more we see that the organisational civilization of the company does reflect that the direction of the company is rather forward looking and progressive in nature and is interested in an aggressive selling enterprise as per which the company is doing outgrowth in new companies and is besides beef uping its place through acquisitions and amalgamations. Again the company civilization seems to be reasonably much in sync with the commercially progressive civilization of the state of the United Arab Emirates. Since we see that the company in its enterprise to come in new markets are besides non hesitating to do some considerable investing into the genre of market and trade name edifice.

In add-on to the same we see that the occupation duty of all the elements and the members of the company are treated with an equal sum of importance and significance. In this instance we see that the directors and the squad leads of the company do like to pay a close degree of attending to the public presentation criterions of all the squad members. Favouritism is non fostered in the Company as the same could take to some really serious effects.

In this connexion one could explicate that a corporate public presentation stands every bit imperative as per the civilization of the company. On the other manus we besides observe that the company tries to lift above the gender prejudice that is but a pronounced characteristic of the United Arab Emirates society. We do detect that some of the senior and the important places are once more chaired by the female employees of the house and the house besides encourages a larger enlisting of the female campaigners irrespective of the place. Truly in the current times as per the tides of globalisation, the company has raised much above the Middle Eastern values and has truly become a planetary organisation in footings of the organisational civilization.

Organizational Culture Theories:

One of the really old and frequently used theories that is applied to explicate the construct of Organizational Culture is that of the Hofstede theory. Hofstede in his theory of organisational civilization has been pressing on the factor that different geographical parts and states does lend to the fiction of the organisational civilization. The component of organisation civilization does reflect the aspect of mental plans and believing forms and the procedure of societal actions. In this regard it needs to be said that component of organisational civilization besides does greatly depend on the aspect of the moralss and the civilization of the society and the state as a whole in which the company is operational.

In the range of the theory we can see that Hofstede has reflected on certain aspects that will assist a company to hold a progressive and forward looking organisational civilization. In this instance we see that the celebrated bookman did go on to press on the facts that the power distance or the distance between the several beds of the organisation has to be minimized. Once once more the company has to larn to avoid uncertainness that might originate in the hereafter. The company civilization has concentrate on both the elements of individuality every bit good as that of Bolshevism. The company must besides lift above the aspects of feminism and Masculinity and must besides be holding both Long term and Short term orientation.

In this regard we can state that the organisation Etisalat is rather in alliance with the belief and the theories of the construct that was propagated by Hofstede. To exemplify the same we can explicate the undermentioned points:

  1. The component of power distance is kept in head and is followed by the direction of the company Etisalat. We see that within the company in order to acquire better and advanced thoughts from the elements of the company from all the beds of the hierarchal system, consolidation and centralisation of power is by and large discouraged and an unfastened and affable forum is maintained as per which the assorted employees of the company can come up with assorted thoughts and constructs.
  1. In footings of uncertainness turning away we see that the company looks frontward to seek merely those thoughts and constructs that seem rather touchable and what the employees of the company pull through. The company once more tries to function and present consequences to both its employees every bit good as the clients likewise.
  1. Once once more in the instance of Bolshevism and individuality we see that the company do keep a all right balance as per which the public presentation of all the single employees are kept in head and that the public presentation of the squads are pondered upon which together balances Bolshevism and besides individuality.
  1. Although the society of the state UAE do hold a prejudice towards the male elements of the society as per which we see that the best options in all the Fieldss are kept aside for the males of the society, yet in the instance of Etisalat we see that the company does give a just opportunity to the female employees who are besides working in some of the most important places of the company.
  1. From the last facet we see that the in footings of the long term orientations the eastern states are given a penchant than the short term western states.

Positive and negative impacts:

It has frequently been cited that the characteristic of organisational civilization frequently plays a really of import function in the development of the organisation and besides the assorted operational and strategic manners and forms that the same incorporates. In this instance we can hence conclude that the component of organisational civilization has a outstanding function in the success or the failure of the company. In fact the decisive determinations that the direction frequently takes are rather on a regular basis influenced by the organisational civilization of the company. In the instance of the company Etisalat we see that the state of affairs is surely no different. In this instance we observe that the organisational civilization has a figure of positive impacts on the company. They are as follows:

  • The organisational civilization helps the employees of the company to come up with new thoughts as a consequence of which we see that the company ever has some new thought up its arm that the direction tries out for the better public presentation of the company in the hereafter. It besides enhances the personal accomplishments and the assurance of the company.
  • The working atmosphere of the company turns out to be a instead positive one and we see that the company and its employees have a positive attitude that helps them continue towards growing and success.
  • Quintessentially we see that the organisational civilization does hold a strong influence on the docket of the company traveling planetary. It could be said that the forward traveling attitude of the company’s internal elements eventually gave the Company and its direction the drift to travel in front and travel into the foreign and the inaugural markets of the other states in the Middle East, Africa and now in Asia. Once once more we besides see that the company has a presence in the states of the UK and the USA.
  • We besides see that the company other than the telecommunication industry besides is operational in the other industries such as the cyberspace industry and the industry of voice trafficking. This variegation which is once more an of import component in the current times of stiff competition is a merchandise of the organisational civilization that has given rise to advanced thoughts.
  • The company once more has made some really alone parts to the up step of the female employees and has given calling options to several adult female of the state. This has besides helped the image of the company on the planetary scenario.


On a concluding note it could be said that the component of organisational civilization does play a really of import function in the development and the growing of a state. This is one facet that has been made evident from the instance of the Company Emirates telecommunication Corporation or the trade name Etisalat. However we can state that the organisational civilization of the company has led the company to rest a relatively low accent on the selling of its merchandises in the western universe such as the US and the European markets. However these markets could turn out to be instead of import to the net income and the involvement of the company in the longer tally. In this instance we see that the company could might every bit good think of options and programs that will assist the house to acquire a proper and strong debut in the western market.


The company in its enterprise to acquire an debut in the western market could look frontward to come up with aggressive selling enterprises so that the company could hold a noted and a pronounced entry into the markets of the UK and the US. Once once more the company since is already rather a large name in the Middle East and the African part could get down by giving some discounts or introductory offers on its connexions. Furthermore we besides see that the company is operational in merely the communicating or the service portion of the concern, with a passing stage the company could besides acquire into the concern of fabricating French telephones that could besides be introduced to the markets in different parts of the Earth.


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