17 March 2011 Pepsi: Choice of New Generation Advertisements usually produce to sale more products. However, some director uses famous people to dominate their advertising and transfer their messages to the audience. In the Pepsi commercial by Bob Giraldir, Michael Jackson has a main role in having a successful commercial. Giraldir used Michael Jacksons Billie Jean music and dance to attracts Michael Jackson’s fans, especially teens and young people’s attention and gives them the message of happiness. They are doing group dance and sing together and show they are healthy and have energy.
However. Giraldir in the commercial “Pepsi: Choice of new Generation” demonstrates h using music and dance can bring more happiness and attract people to buy product. Although the ad for Pepsi might not seem to directly effect consumers, the ad employs, Symbols and representation, thus promising products can bring them happiness. In selling a product commercial has a main role to attract people to purchase goods. To have a good commercial director should have a good plan for attract more audience, there are few way to invite people to purchase the product.
One way is using famous person. In the In the Michael Jackson’s “Pepsi Generation” commercial Giraldir use Michael Jackson to introduce Pepsi to audience. By using Michael Jackson in the commercial He attracts all MJ’s fans So this add is not only for young generation, it can also cover Mj’s fan which are more than billion. The Director easily attract young generation and import the messages to them. In the Michael Jackson’s “Pepsi Generation” commercial Giraldir use Michael Jackson Billi jean music and dance to attract its audience, however he changes the lyrics in the advertising.
The Billie Jean music is in a best selling album of Michael Jackson, which has a lot of fans. The director uses the lyrics about Pepsi and talks to young people. He tries to transfer the messages to the teens and young people that they are the Pepsi generation and if they want love and energy they have to drink Pepsi. In add audience may believe they can get more energy and do magic if they drink Pepsi according to the song. This music may make people happy and even dance like Michael Jackson, so they do not forget the product and going to purchase it.
Pepsi use Michaels group dance with young people and tried to grab Michael Jackson’s fans and young people’s attention. Everyone knows that Michael Jackson’s dance needs a lot of energy and moving which regular people hardly can dance like him. How ever, in the advertising audience can see by drinking Pepsi people can get more energy and move faster and they are really happy. Giraldir also used Michael Jackson’s symbol, like shiny silver socks, his shiny glove and all MJ’s clothes which are dominate and famous in whole world.
Young kids also drinking Pepsi in between sceans and Giraldir want to transfer a massage to the audience that Pepsi also a popular product and everyone know’s Pepsi. So Pepsi is a fan of M J and should be a best selling drink among other drinks. In the background audience can see an old city and specially a restaurant which is a place to get young people together. There is a big Pepsi logo behind the window can shows that the young people still fan of classic product like Pepsi and they love it. Michael Jackson was a king of pop.
However, Pepsi is a first popular drink product between people so director wants to say Pepsi is a best drink in the world and Michael Jackson is the best in the world. This commercial focus on need to nurture because shows that it has energy and grab a lot of attention, and shows a lot of happiness between new generation and cool young boys. Many people by watching this commercial get excited and make them happy, although the target of audience in this advertising is new generation. But people remember the things that make them happy so they will go and buy the product.
Advertising has a main role in selling products so if its grab attention people will go and buy the product. There are different ways to get attention. Some of these way appear in the “Michael Jackson Pepsi New Generation” dancing, Singing and using famous person on the advertising. It shows teens can be happy in their daily life by drinking Pepsi. Pepsi is a popular product in the world, which is nice. It shows Pepsi is a classic old drink. Everyone by watching this commercial likes to drink Pepsi and get more energy and have a lot of fun dancing and singing and do whatever they wants in their daily life.
