PT with the name Bank Central Asia

March 17, 2019 Human Resources

PT Bank Central Asia Ltd is an Indonesia-based company primarily in banking sector. This company was officially founded by Sudono Salim in February 21, 1957 with the name Bank Central Asia NV, which the headquarters of this company is located in Jakarta, Indonesia. PT Bank Central Asia Ltd is involved in the provision of general banking and the other financial sector , this company provide its services in various area in Indonesia and other regions. The services include deposits account, transaction banking, e-banking, cash management, credit cards, bancassurance, credit facilities, foreign exchange facilities and investment products. PT Bank Central Asia has approximately 21,000 employees with Jahja Setiaatmadja as the current chief executive officer and their sales reach 4 B USD each year also their market cap total value is 23.87 B USD. The company ranked 661 in global 2000, 480 in profit, 585 in assets and 468 in market value. ( , 2018)
PT Bank Central Asia Ltd’s vision is to be the main bank of choice and become major pillar to boost Indonesia economy and the company mission is to establish a main place for payment settlements and other financial solutions regarding corporation and individuals, to understand different customer needs and provide right financial services to make customer satisfied, the last is to improve the company’s franchise and stakeholders value. CITATION Ban17 l 2057 (Bank Central Asia Ltd, 2017)The company internal strength is listed on top 50 as Asia Pacific’s largest public companies, as major Asia Pacific bank BCA regarded as regional leader in internet and mobile banking, largest financial services company with approximately 900 domestic branch offices, and over 7,500 ATM locations and regularly posted increase in profits also BCA provide personal and business product and services which let the customer know about their saving accounts, current accounts, credit cards, even they can pay car loans. In addition customer can choose online banking through mobile and if customer have a problem, they can access 24/7 telephone banking through its Halo BCA. Apart the strength, BCA has its internal weaknesses too which is global presence limited as it is in Indonesia only, need more branch presence to support and boost Indonesia potential.(, 2018)
BCA has a lot of opportunities which is in rural banking penetration, not just in rural areas but also in semi urban areas, financial advisory services for all the customers and lastly, a lot of expansion in growing economies also BCA can do more partnership with other company to help and boost their profit also to promote BCA to be well known in other region not just in Indonesia.( HYPERLINK “” ,2018)
BCA also have some threats to be faced with , which are the decreasing growth rate of the country , other countries bank entering the country business for certain purposes , and the threat of having competitor bank with wider business portfolios , BCA also need to be careful of their competitors as the matter of fact that there are many bank in Indonesia which is as successful as BCA which is PT PAN Indonesia Bank (Panin Bank). (, 2018)
BCA has several company objectives that they expect to be achieved which are providing satisfaction to customer by making transaction easier whenever and wherever the customers are , whether through m-BCA or KlikBCA , maintain BCA strategic position in national banking industry and maintaining long-term growth, building synergies between the bank’s main business and the subsidiaries, including the cross selling between the consumer product and the insurance product. (Bank Central Asia Ltd, 2015)
According to Bank Central Asia Ltd (2015), in order to react the changes in the environment, Bank Central Asia Ltd has revised their short-term, middle-term and long-term strategies about the Bank Business Plan and Annual Work and Budget Plan based on the requirement created by the Bank Indonesia about the Bank Business Plan. Bank Central Asia established the business will to increase the customers’ development by coordinating the vision and mission.
The Indonesian economic growth will keep on expanding and facing numerous threat. Bank Central Asia Ltd remain on the aim of developing non-performing loans in the banking sector to reduce the possibility of getting a degradation of the clients’ loan trait. To lessen the threat, Bank Central Asia Ltd decided to focused on the risk management method to implementing the effect of cost efficiency program.
Bank Central Asia holding up the opportunities to keep on following the Indonesia Financial and Banking Sector to make sure that they are in the middle balance line between the loan quality and the liquidity capital position. Bank Central Asia also support the Indonesia growth and infrastructure development in order to create a better Economic Growth in the future. An active changes towards the external environment create a development and discussion on the Business either short, medium and long terms strategies highlighting as one of the Bank’s Strategic plan on their Bank Business and Annual Budget and Work arrangement.

Investment was admitted by Bank Central Asia as it gave yield significant result to extend the banking business and infrastructure dealing capability that was believe not to be the reason of failure of the long-term outlook at the same time the increasement of the competitor between the ASEAN was highly expected. Furthermore, the key advances taken by the bank create an extension between the Human Resources and Authoritative arrangement from all unit included the sidelines were fundamental to the additional fortify of the Bank Central Asia’s situation as the main monetary organization.

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Bank Central Asia Ltd decided to focused on contributing more on the Bank Franchises and efforts to concentrate in endeavors to reinforce the connection with clients through improved installment settlement administrations, loaning and improvement of the new business lines from its auxiliaries.

Bank Central Asia Ltd also plan to improve their lending method which is improving their domestic macroeconomic conditions, they also have to monitor their liquidity considering the ongoing infrastructure development in Indonesia. The Bank will continue to observe macro-economic developments and their impact on different business sectors. The Bank will remain stable in managing liquidity , through various business initiatives and expectes will be able to face the upcoming challenges and will capture business opportunities that will provide added value and continue to improve customer satisfaction. (Bank Central Asia Ltd, 2016)
In 2018, the national economy will improve than in 2017 therefore , BCA will progressively improve the infrastructure and will have a positive impact in the upcoming years to reach the various task completion. In addition, BCA will continue to improve global economic to increse in Indonesian exports and the banking sector expected to growth in moderate , also the bank will continue to monitor interest rate in 2018 for the dynamic policies of the world’s central bank and domestic monetary policies.


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