Question 1 Advantages Disadvantages(a) an online survey of a cross-section of Internet households or Attract larger audience with a wider variety of responses Some of the internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. lower cost The recipient may not open the survey or choose not to respond It’s get the result faster The answers of the survey may be inattentive because the recipient just want to get the promo or offers It will have more flexible (b) an online survey of Carmex Facebook likers? Cost effective The sample misses the nonusers of Carmex lip balm The sample population of actual Carmex product users Carmex lip balm users who are not Carmex Facebook Likers are not sampled Easy for respondent to respond by click on the flavor to register their preference More accurate result. Question 2 a) “engagement” measures and oberserve how active its audience with a specific brand through activities by posting a comment. The liking a status or by replying to one of the post on brand page. On the other hand “likes” measures the number of likers of the audience on Facebook as this group more are the observing the Facebook page only. b) I belived for Carmex engagement is more important because it show current audience are interested in learning about the company by interacting with posts Carmex makes by replying and liking their posts. Carmex would appreciate this because it shows customer interest and brand loyalty. Question 3 a) Consumers having to engage the brand that they like and having the chance to voice out their own opinion about the products. The engagements on a brand page on Facebook of evoked by making sure those opinions count and are heard and its by posting content to attract consumers and provide them a opptunity to engage further (b) In conducting the contests, promotions and coupons are all increase the growth “drivers” that can increase customers’ “like” a brand page. Question 4 (a)The advantages of using a fixed-alternative poll question on Facebook are: Question tends to be short; Can be answer quickly; Maintains anonymity; More people may answer as it takes only a click. b) I think it would be best to use an open ended question when you are trying to get opinions on the company or products that could range from a variety of answers. This will allow the consumers to speak freely and give them the flexibility to write whatever they want. Question 5 a) When I had a limited budget I would choose a poll only strategy because it has lower cost. The only work that involve to do is post the poll to the Facebook brand page and wait for users to respond and it will happen quickly. The final step would be to collect your data. b) When I had a higher budget, I would choose the contest only strategy because the results would be more rewarding. Promoting the contest will stimulate customers to participate, involving prizes will make the users take it more seriously and that will lead to result in more accurate and realistic answers.
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