Rapid Recall of Microbial Contamination of Proctor and Gamble’s Oral-B

Just last month of this year, July 13 to 20, news all over the world has announced that Proctor and Gamble, one of the top companies in the world recalled Oral-B mouthwash over microbial contamination. Microbial Contamination is the presence or growth of one or more bacteria or fungi, harmful microorganisms, other toxins or side-effects that could negatively affect a product or the consumers’ health and their safety. Oral-B mouthwash particularly Oral-B tooth and gum care alcohol free mouth rinse and Oral-B tooth and gum care mouth rinse (350ml and 500ml) are required to be removed from the market shelves.

A bacterium called Burkholderia Anthinia is detected to be an ingredient in Oral-B mouthwash which is naturally found in soil and water. P & G said that by using these products, no risk to healthy people will happen. However, people with severely weak immune systems or people with cystic fibrosis might be affected by the contamination. According to different articles posted in the internet, possible microbial contamination was detected in these two types of Oral-B mouthwash in Canada, South America, Vietnam, China, and even here in the Philippines as well as other parts of Asia.

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The company had started recalling Oral-B mouthwash in the market and has informed each country’s respective health departments and institutions about this issue. Each branch of Proctor and Gamble in every country that are affected due to microbial contamination that Oral-B has advised customers to stop using the product and contact P & G for refunds, and its customer services will handle the refund. According to Yahoo! News, “Shares of the Cincinnati-based company closed at $64. 64 on Wednesday on the New York Stock Exchange”.

In China, P & G is recalling almost 36,000 bottles of Oral-B, 600,000 in Mexico alone and all countries are as well advised to call P & G’s hotline. According to the company’s spokesperson, “Whilst the safety risk is extremely low, out of an abundance of caution, we are recalling the product. ” therefore it is just right to withdraw Oral-B products containing microbial contamination. Taking the “precautionary step” and with safety and product quality as the company’s number one priority, Proctor and Gamble indeed made the right decision of taking out defective products.

Companies test and research their products extensively before distributing them to the market and make sure that no damaged or defected goods are allocated to the different firms. However, mistakes are possibly done as production volume increases. Proctor and Gamble considering consumers as their top priority, they thought of their health as well as the people’s value of their products. Focusing more on the wellness of the consumer and the issue regarding P&G’s Oral-B having microbial contamination, the company, pulled out all of Oral-B mouthwash products.

If I were in the position of the marketing manager or even the CEO of Proctor and Gamble, I would do the same thing. I would rather throw away these defective products than risk the health of my buyers just to sell our company’s goods. Losing all the money spent of our company is a better option than being liable for making wrong decisions as well as making the sales of our company decrease and having a bad reputation the different consumers around the globe.



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