Yu Jian Bing, who owns Chinese amplifier manufacturer Classic Audio, said local audio buffs used to tinker around and as they got more sophisticated, and China’s overall electronics capabilities improved, they just got more ambitious and came up with their own designs and products. “Nothing was planned,” Yu said. “It just happened. ” Over the past two years, several Chinese boutique manufacturers have surprised the audio world by unveiling a range of fine products.
For example, the futuristic-looking SCD-T200 CD player from Shenzhen’s Shanling Digital Technology Development, going for about $2,000 in the United States and Europe, has impressed audiophiles and is competing with coveted brands such as Meridian and Linn Sondek. Ling Junyan, chief designer with Cheng d u Xindak Electronic Co. Ltd. , which makes amplifiers and CD players, said “Hi-fi is a complex thing — it’s about music, it’s about sound but it’s also about how it makes someone feel. ” Chinese audio companies have caught onto this, and in the last year models from companies such as Shanling have been very chic.
But they still have a long way to go to combine quality, reliability, and design, said Ling. There are number of foreign audio companies which manufacture their products in China. Infact, some foreign marketers are even importing Chinese products and re badging them with exotic Western brands. Zhao Dao, a hi-fi expert in southern Guangdong province who has a hi-fi radio show and his own website rightly said that the real danger to Chinese hi-fi manufacturers is, ironically, what they see as their strength — their low prices.
Audio equipment companies need huge margins to develop. For Chinese companies the margins are already not too high, and if this remains the case they won’t survive on the market. http://www. boston. com/business/technology/articles/2007/02/12/china_growing_an_audio_industry/ Market Size: Market size of audio equipment manufacturing industry in China is as big as USD 4000 million as per review taken for this report. This report has covered 100 companies for determining the size of the market size.