Segway Case Analysis

December 24, 2017 Marketing

Segway Case Analysis Review of the Material Segway, as its website promotes, is known to be the “leader in personal, green transportation (Segway, n. d. ). ” Segway provides an ample range of innovative products, whose primary markets are mainly US and other international corporations and individuals who are environmentally-conscious, technological savvy and have huge disposable income. Segway projects a vision of providing institutions and individuals with environmental-friendly, economical, modern and efficient modes of transportation.

Its most popular product is the Segway PT, a two-wheeled, self-balancing, electrically-generated vehicle, which was invented by Dean Kamen (Higginbotham, 2008 & Blackwell, 2007). More information about its products and how the business works are found in Segway’s website, a user-friendly and easy-navigation online portal. Although Segway may not reach a huge mass of consumers and is not yet able to catch much attention of the market, more opportunities are made available for this company, basing from economical, technological, and environmental trends that are existent.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

According to surveys, Segway’s market could increasingly include millions of international clients, wherein its product reach could expand from its American market, particularly those living in urban cities. Segway’s product sales are hugely generated from its business and corporation dealings. To further reach more markets such as businesses and individuals, Segway tapped its online resources, wherein www. segway. com partnered with online retailer, Amazon. com for auction and bids of transporters made online.

However, partnerships with other online retailers are not sufficient, since Segway is still in the position of attracting more customers. Segway’s Strengths Segway was able to offer a product that has proven to be very useful for companies and huge firms. Segway’s Hts are visible in almost every huge corporation’s business operations. Thus, Segway have much exposure when it comes to delivering efficient technological products, as huge and credible corporations have attested so. Segway’s Weaknesses

Segway may have a problem with marketing, offering and distributing their products in potential market segments that are price-conscious, have strict riding rules, and are experiencing winter for the most part of the year. Such a weakness have possibilities of Segway having generated lower sales and market recognition and acceptance. Segway’s Opportunities Consumer income levels that are increasing, population veering into urban areas, and people very much receptive to technology, are but a few trends that could provide Segway to be more innovative with the products and services that they are going to offer.

Segway’s Threats Possible threats would be more companies are utilizing and patterning the technology used in the creation of Segway products. More so, a possible threat for Segway are governmental provisions and rules, such that states have outlined the cautious use of Segways . Issues Judging from the weaknesses and threats of Segway, the huge issue would be that the firm is not able to intercept much of the growing market in the transportation, technology and environmental sector combined, in a sense that there are many restrictions with their product use (such as drastic climatic changes and winter seasons).

Considerably enough, it is also hard for Segways to incerpt the market because of governmental issues and policies. Solution Better solutions for the issues experienced by Segway would be that it creates its products (such as scooters) that are innovative enough for use of people living in non-urban areas and those that experience winter in more than half the year.

Compliance with rules of their market’s terrain is also important in order to gain trust with the territory’s government, thereby patronizing people. References Blackwell, T. (2007). Building a balancing scooter. Retrieved January 28, 2011, from http://tlb. org/scooter. html Higginbotham, A. (2008, October 27). “Dean Kamen: part man, part machine. ” The Daily Telegraph (London). Segway. (n. d. ). About segway. Retrieved January 28, 2011, from http://www. segway. com/individual/models/index. php


I'm Amanda

Would you like to get a custom essay? How about receiving a customized one?

Check it out