Strategic choices for Ryanair

November 1, 2018 Management

?Individual report (20%): What are the strategic choices for Ryanair? a) The choice of business positioning relative to competitors. b) The choice of strategic directions to pursue. c) Evaluate the reactions of key stakeholders regarding the strategy of Ryanair bid for Aer Lingus. -The business report should be precised. – Length is 2,000 words (1,800 to 2,200) plus 10% deviation. Too brief or too long will be penalized. You need to indicate the words count at the front page of your report. – Use tables & diagrams should be placed very close to what you prefer.

– Appendixes are used to show the details of analysis. Presentation of analysis with the use of appropriate tools (10%) A report format is encouraged: Introduction, strategic capability, objectives, strategies and strategy evaluation. Marks break down: 4 marks for reference, 3 marks for English and 3 marks for appendixes. The choice of business position (30%) The uses of generic competitive strategies & strategic clock. The choice of strategic directions to pursue (25%) The use of Ansoff’s The evaluation of key stakeholders’ reaction (25%) Identifying the key players The reactions of key players

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Others (10%) The content flow 3 marks, report format 2 marks and extra works 5 marks (extra analytical frameworks, additional analysis or new insights). No words count will deduct 2 marks. Too long or too short will deduct 3 marks. BAMG3108 Corporate Strategy Assessment Title: The strategic choices of Ryanair CRITERION A B C D FAIL Presentation of your report All materials/sources are properly referenced and excellent use of appendixes. Grammar and spelling accurate. Majority materials/sources are properly referenced and good use of appendixes. Grammar and spelling accurate.

Majority materials/sources are properly referenced and sound use of appendixes. Grammar and spelling mainly accurate. Reference needs attention and limited use of appendixes. Grammar and/or spelling contain errors. Reference needs attention and very poor use of appendixes. Grammar and/or spelling contain frequent errors. The uses of generic model & strategic clock An extremely comprehensive discussion of the uses of generic model & strategic clock. A very comprehensive discussion of the uses of generic model & strategic clock. A reasonable comprehensive discussion of the uses of generic model & strategic clock.

A limited discussion of the uses of generic model & strategic clock. A very limited discussion of the uses of generic model & strategic clock. The uses of Ansoff’s model An extremely comprehensive discussion of the uses of Ansoff’s model. A very comprehensive discussion of the uses of Ansoff’s model. A reasonable discussion of the uses of Ansoff’s model. A limited discussion of the uses of Ansoff’s model. A very limited discussion of the uses of Ansoff’s model. The evaluation of key players’ reactions An extremely comprehensive evaluation of key players’ reactions. A very comprehensive evaluation of key players’ reactions.

A reasonable evaluation of key players’ reactions. A limited evaluation of key players’ reactions. A very limited evaluation of key players’ reactions. Content flow, report format & extra works The management report format is fully and accurately adopted. Extra analytical analysis and new sights are excellent. The management report format is properly adopted. Extra analytical analysis and new sights are good. While a management report format is adopted some shortcomings are evidenced. Extra analytical analysis and new sights are fine. Management report format is adopted but some significantly shortcomings.

Extra analytical analysis and new sights could be improved. Management report format is not adopted at all or is very poorly adopted. Extra analytical analysis and new sights are poor. Team: ___________________________ Total marks: ___________ Category A B C D F Presentation of your report: appendixes, references and use of English (10%) The uses of generic model & strategic clock (30%) The uses of Ansoff’s model (25%) The evaluation of key players’ reactions (25%) Others: content flow, report format and extra works (10%) General Comments on overall performance and grade

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