Strategic Planning – Essay Sample

July 27, 2017 Commerce

1. History Background & A ; Development

Jeff Bezos was researching the Internet in the early 1990s when he realized that book gross revenues would be a perfect tantrum with e-commerce because book distributers already kept punctilious electronic lists. Bezos founded Amazon. com in 1994. After months of readying. he launched a Web site in July 1995 and had gross revenues of $ 20. 000 a hebdomad by September. Bezos and his squad kept working with the site. such as one-click shopping. client reappraisals. and e-mail order confirmation.

Amazon. com went public in 1997. Moves to cement the Amazon. com trade name included going the exclusive book retail merchant on America Online’s public Web site and Netscape’s commercial channel. In 1998. the company launched its online music and picture shops. and it began to sell playthings and electronics. By midyear. Amazon. com had attracted so much attending that its market capitalisation equaled the combined values of challengers Barnes & A ; Noble and Borders Group. even though their combined gross revenues were far greater than Amazon’s. As portion of a trade to spread out their selling partnership. America Online invested $ 100 million in Amazon. com in July 2001. In the 4th one-fourth of 2001. Amazon. com reported its first net income of all time.

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SWOT Analysis

2. Strength

· Global presence

· Inventory provided on cargo

· Location of concern

o No gross revenues revenue enhancement

o Close to distribution centres

O Desirable country will pull employees

· Quality technological procedures and processs

· Repeat customer’s


· Lack of selling expertness

· Undifferentiated merchandises and service ( i. e. in relation to rivals )

· New country of business/ direction deficiencies experience

· Rapid growing

· Has yet to do a net income

3. Opportunity

· Internet is a developing market.

· Amalgamations. joint ventures or strategic confederations

· Move into new market sections that offer improved net incomes

· International market

· Use trade name name acknowledgment


· Rivals

· Price wars with rivals

· Changing gustatory sensations of clients

4. Evaluation of SWOT Analysis

Amazon has a great chance for growing and to go on to be a leader in the universe of Internet shopping. Amazon’s immense debt and deficiency of experience may turn out to be black for the company and overall I believe that it’s hereafter does non look bright.

5. Analyze Corporate Strategy

To be the best online bookshop in the universe.

6. Analyze Business-level Strategy

To be the best online bookshop in the universe.

7. Analyze Structure and Control Systems

I was unable to happen any mention to this in the reading.

8. Recommendations

If Amazon continues roll uping debt and doing small net income it’s hereafter is limited. I recommend enlargement of this company’s merchandise line. paying off the long-run debt. and to stay focussed on going the best Internet retail merchant in the industry.


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