SWOT Analysis of Bank Al-Falah Here we have applied this very useful technique to identifythe strengths, weaknesses, opportunities and threats ofBank Al-Falah. Strengths Strengths Strong Financial Position Strong Financial Position As we can see in the financial statements of the bank, the financial position of the organization is very sound and its profitability is in increasing. The Earning per sharehas been increased on a rate of about 50%, which is a verypositive sign. Highly Qualified Employees Highly Qualified Employees
The bank has highly qualified and skilled workforceand it has succeeded to attract the best bankingprofessionals from across the country due to its growingpace and sound reputation. Conducive Environment Conducive Environment The management of the bank is very muchconcerned with the development of and improvement of theworking environment. The bank has state of the art andpurpose built branches where all the modern technologiesare provided to get the efficiency of the workforce and thecustomer satisfaction. Govt. Support and Encouragement
Govt. Support and Encouragement As the owners of the bank belong to UAE and thetype of their investment in Pakistan is a foreign investment,the govt. is fully supporting the bank management due to itspolicy to maximize the foreign investment in the country, toget the economic prosperity. Fastest Growing Financial Institution Fastest Growing Financial Institution Due to its successful business policies and thestrong financial position the bank has achieved thereputation of fastest growing financial institution in thecountry.
It has greatly increased the customers confidencein the bank Huge Expansion Plan Huge Expansion Plan Due to its strong financial position the bank has undergone a huge expansion plan to compete with the existing bank all over the country and with the passage of time the branch network is expanding at a very good pace. Young and Energetic Workforce Young and Energetic Workforce As the bank is a newer one in the country, the bankhas an advantage over its competitors because the majorityof its workforce is young and not very much over aged.
Thus the bank is getting maximum out put from its youngand energetic workforce by spending comparatively less ontheir remunerations. Islamic Banking Division Islamic Banking Division The bank is one of the pioneers of the commercialbanks who have started the Islamic Banking along with theirconventional banking. The bank has a separate network ofits Islamic Banking Division which has 16 branches acrossthe country and this network is also expanding at a very good pace. Weaknesses Waiver of charges Waiver of charges
Currently the middle management of bank Al-Falah is thebig reason for waiver of charges. Bank Al-Falah loosing alot of its income likes (Cheque book charge, online charges,statement charges, and other things) because ofmanagement. This is a weakness of bank Al-Falah. Inexperienced workforce Inexperienced workforce As the majority of the workforce consists of young professional, they lack in their experience. And sometimes ack of experience becomes a hurdle while serving to thecustomers. It is the point where they feel difficulty whilecompeting the other bank, which have a very experiencedworkforce.
Over work Load on Employees Over work Load on Employees It was observed in the branch that as compared tohuge business the bank is dealing in, the no. of employeesis lesser and thus there is an increased workload on theemployees. Due to this the efficiency of the employees isreduced. Employees are not very much Employees are not very much Motivated Motivated As discussed before, the workload is high and theemployees, especially the credit department, have to dolate sittings to complete their tasks.
On the other hand thebank has revised its salary increments policy to decreasethe increment rate, as a result a decreased motivation levelof employees is observed Opportunities Rapidly Growing Economy Rapidly Growing Economy At present the Pakistan’s Economy is growing on avery fast pace. The rapid growth of economy has resulted inthe increase in the growth rate of all economic sectorsespecially in the banking sector which is growing at afastest speed than ever and in future the growth is expectedto increase even a higher rate. Increased Interest Rates Increased Interest Rates
The SBP has revised the interest policy and theinterest rates have been linked with the KIBOR rates. Dueto which the banks interest rate has been substantiallyincreased which will greatly increase the banks’ profitability. Mega Projects Financing Mega Projects Financing As the increase in overall business activity in thecountry, the investors are launching various types of MegaProjects especially in housing and textile the bank has agreat opportunity to finance these projects at very profitableterm. Huge Demand for Consumer Huge Demand for Consumer Financing Financing
The increase in per capita income and overalleconomy has resulted into a great demand for theconsumer financing especially for home finance and carfinancing and it is said that this trend will increase more infuture. The bank can earn a lot by focusing on its consumerfinancing sections. Merger with UBL Merger with UBL After the privatization of United Bank Limited, themanagement of the BAL has purchased the majority sharesof the UBL, and it is planning to merge these two banks. AsUBL is the second largest bank in the country, this mergercan make the bank the largest bank of the country.
Growing Trend of Islamic Banking Growing Trend of Islamic Banking There is a very good growth trend in the Islamicbanking in the country and in the world as well. BAL has theadvantage of having full fledged Islamic Banking networkand the growth in this particular field can be very fruitful forthe bank. Spending Practices of Mass Spending Practices of Mass As the Pakistani’s are known for their extravagantpractices, and to fulfill their funds requirements they don’thesitate from getting loans from banks. Thus there is a verygood scope for the bank to run successful business in suchcircumstances.