Lay’s ( known as John walkers in the United Kingdom and Ireland. Chipsy [ 1 ] in Egypt. Poca in Vietnam. Tapuchips in Israel. [ 2 ] and Sabritas in Mexico ) is the trade name name for a figure of murphy bit assortments every bit good as the name of the company that founded the bit trade name in 1932. Lay’s french friess has been marketed as a division of Frito-Lay. a company owned by PepsiCo since 1965. Other trade names in the Frito-Lay group include Fritos. Doritos. Ruffles. Cheetos. Rold Gold pretzels. and Sun Chips.
History
In 1932. salesman Herman Lay opened a bite nutrient operation in Dorset. Ohio and. in 1938. he purchased the Atlanta. Georgia murphy bit maker “Barrett Food Company. ” renaming it “H. W. Lay Lingo & A ; Company. ” [ commendation needed ] Lay criss-crossed the southern United States selling the merchandise from the bole of his auto. In 1942. Lay introduced the first uninterrupted murphy processor. ensuing in the first large-scale production of the merchandise. [ commendation needed ] The concern shortened its name to “the Lay’s Lay Lingo Company” in 1944 and became the first bite nutrient maker to buy telecasting commercials. with Bert Lahr as a famous person spokesman. [ 3 ] His signature line. “so chip you can hear the freshness. ” became the chips’ foremost slogan along with “de-Lay-sious! ” [ commendation needed ] As the popular commercials aired during the 1950s. Lay’s went national in its selling and was shortly providing merchandise throughout the United States. [ commendation needed ] In 1961. the Frito Company founded by Elmer Doolin and Lay’s merged to organize Frito-Lay Inc. . a bite nutrient giant with combined gross revenues of over $ 127 million yearly. the largest of any maker. Shortly thenceforth. Lays introduced its best-known slogan “betcha can’t eat merely one. ”
Gross saless of the french friess became international. with selling assisted by a figure of famous person subscribers. In 1965. Frito-Lay merged with the Pepsi-Cola Company to organize PepsiCo. Inc. and a barbecue version of the french friess appeared on food market shelves. A new preparation of bit was introduced in 1991 that was crisper and kept fresher longer. Shortly thenceforth. the company introduced the “Wavy Lays” merchandises to grocery shelves. In the mid to late 1990s. Lay’s modified its barbeque french friess expression and rebranded it as “K. C. Masterpiece. ” named after a popular sauce. and introduced a lower Calorie baked version and a assortment that was wholly nonfat ( Lay’s WOW french friess incorporating the fat replacement olestra ) .
In the 2000s. kettle cooked trade names appeared as did a processed version called Lay’s Stax that was intended to vie with Pringles. and the company began presenting a assortment of extra spirit fluctuations. Frito-Lay merchandises presently control 59 % of the United States savoury snack-food market. [ 4 ] Crisps in the UK. The logo for the British version is notably similar to the American trade name. having a ruddy thread around a xanthous Sun. The other Frito-Lay trade names are besides distributed through the Walkers label. * In Egypt. Lay’s was one time sold with its ain label until it was merged with the local label Chipsy ( ????? ) . which has since become the local unit of Lay’s under much the same agreement as Walkers. * In United Arab Emirates. Lay’s and John walkers are sold as different labels. .
Nutritional information
As with most snack nutrients. the Lay’s trade names contain really few vitamins and minerals in any assortment. At 10 per centum of the day-to-day demand per functioning. vitamin C is the highest. Salt content is peculiarly high. with a functioning containing every bit much as 380 milligram of Na. A one-ounce ( 28 gm ) helping of Lay’s regular murphy french friess has 160 Calories. and contains 10 gms of fat. with one gm of concentrated fat. Kettle-cooked trade names have seven to eight gms of fat and one gm of concentrated fat. and are 140 Calories. Lays Natural has nine gms of fat. two gms of concentrated fat and 150 Calories. Stax french friess typically contain 10 gms of fat. 2. 5 gms saturated fat and are 160 Calories per helping.
Wavy Lays are indistinguishable to the regular trade name. except for a half-gram lupus erythematosus of concentrated fat in some combinations. The assorted trade names do non incorporate any trans fats. The adust assortment. introduced in the mid 90s. characteristic 1. 5 gms of fat per one ounce helping. and have no saturated fat. Each helping has 110 to 120 Kilogram calories. Lay’s Light helpings are 75 Kilogram calories per ounce and have no fat. Lay’s Classic Potato french friess were cooked in hydrogenated oil until 2003. [ 8 ] Currently. the french friess are made with sunflower and/or maize oil. Baked Lays are produced in Cheddar. barbeque. rancid pick and onion. and original spirits.
Company History:
Frito-Lay Company is the universe leader in the salty bite class. commanding more than 35 per centum of the universe market in snack french friess and 60 per centum in the United States. Among the company’s well-known trade names are five that generate one-year gross revenues of $ 1 billion each: Lay’s. Ruffles. Doritos. Tostitos. and Chee-tos. In add-on to its laterality of the murphy bit. tortilla bit. and maize bit sectors ( the last of these led by the Fritos trade name ) . Frito-Lay has major trade names in other classs. such as Rold Gold pretzels. Cracker Jack candy-coated Zea mays everta. and Grandma’s cookies.
About $ 4 billion of the company’s overall net gross revenues are generated outside the United States. with gross revenues in 42 states. Lay’s. Ruffles. and Chee-tos are among Frito-Lay’s major international trade names. along with such local favourites as Walker’s in the United Kingdom and Sabritas in Mexico. Frito-Lay Company is the bite nutrient division of PepsiCo. Inc. . bring forthing about half of the parent company’s grosss and two-thirds of its net incomes.
