The analysis on the impacts, values and the significance of organizational culture in Tesco Introduction Culture is one of the terms that have been becoming more familiar in the 21st century among the multinational companies all around the world. The world has been shrunken by the fasting travelling and communicating technologies which has brought down the barriers for the organisations having business in international market. But still then there are few barriers that make the international business critical and hard for everyone to succeed in it.
This is due to the factor that the businesses have direct influence over the culture that is followed in the respective country where the business is carried out. So it would be interesting to know how far the culture has influence and supports the business along with the pros and cons in it. Tesco has the largest workforce in UK which is highly diversified. Again the continuous learning process all has impact from organisational culture.
The influence of the culture in growth and development of the organization is very much seen in the organization. So the cultural impact is analysed and the significance of culture is evaluated with respect to Tesco. Objectives * To evaluate what are the ways the culture is in relation with the business of Tesco * Make sure that the culture is along the success factor of the business in the organization * To How far the cross culture that is followed in the organization supports the business? * To evaluate the need for culture in Tesco To evaluate the cultural issues and manage properly in Tesco * Assess the vantages of the organization which is found to be highly diversified in Tesco * To understand the when would the organization needs to focus on the culture * Impacts on the organization when fails to manage cultural issues Literature review “Organizational culture is the values and beliefs of the people within an organization; it is the ‘personality’ of the organization. It includes the assumptions, values and normalities of behaviour within the cultures” (McNamara, 1999). Just as tribal cultures have totems and taboos that dictate how each member will act towards fellow members and outside, so does the corporation’s culture influence employee’s actions towards customers, competitors, suppliers and one another” (Parker, 2002) which clearly describes that the culture could be understood by analyzing the human behavior. Organizational culture could be defined using three perspectives and they are integration, differentiation and fragmentation. It was defined by Martin and Meyerson in (1988) Cultures do not start from scratch” (Schein, cited in Frost et al, 1991), individual employees come from different backgrounds with different beliefs and assumptions. When the culture of the employee is not valued then the organization may fail to have employee’s loyality in most cases which makes the employee even uncomfortable to work. According to Meyerson, it is also important to acknowledge and identify the ambiguities that are related to the culture. This is because this may result in providing solution to the various cultural issues in the organization.
In 1985 Charles Handy was concerned with career development from the point of view of both the organization and the individual’s ability to plan the right moves for success. He was a philosopher, educator, economist and business guru who addressed the organizational phenomena that contribute to both the successes and downfalls of business organizations. His work, identifies four cultures (i. e. power, role, task and person), provides a framework for examining and understanding organizational culture (Handy 1985). Scope Helps the organization to know the importance of cultural issues * Provides knowledge about managing the cultural issues * Identify and understand the key dimensions of culture * Helps to adapt the organization according to the culture in the country of business * Greatly aids the organization in terms safer investment in the international market * Helps the organization to understand the cultures contribution in managing change Procedure Research method According to Westbrook (1994) the research methodology adopted should be the driven by the problem that is being studied.
The author highlights the fact that there is no single method that is readily available for a problem under consideration. Hence the thesis also uses the combination of the literature survey, qualitative method and the case study to make it a comprehensive study. The literature survey was used to identify the parameters to address the research questions that are structured at the beginning of the study. There are several methods of qualitative methods like the survey research, correlation research, research based on the experiments.
The survey research is based on the scientific sampling and the questions are designed to capture the population characteristics. The research is about finding the parameters for impact and significance of the culture in the extensive literature survey has been carried out to arrive at the factors, in addition to the annual reports and the archival data. The thesis also adopts qualitative research technique to study about the parameters that were necessary for successful implementation. The research method adopted is the survey.
The qualitative methods are widely used in the field of social science because of their ability to produce the same kind of the results. The parameters can be studied by repeating the similar set of experiments under different set of conditions. The qualitative method also comes with an advantage of the repetitiveness of the results and the outcomes of the results are not driven by the bias of the researcher. Moreover the qualitative research is considered more vigorous form of research. Finally the purpose of the research is to identify the factor that has impact on the organization culture in Tesco.
A theory about the culture would be verified in research. This method of research is not so rigid or scientific that adds vantage so that the research is flexible to identify and know more about culture which would be more effective. Data collection This will be a crucial part of the research because it is necessary for a research to have enough data to be successful. More the amount of data more is the accuracy of the result of the research. Primary data as well as the secondary data would be collected for the purpose of research.
Primary data is collected by case studies, interviews and through observations. The secondary data collection is through the journals, internet sources, newspapers and magazines. Laddering interview Bourne and Jenkins (2005) reports that laddering interview technique could be used to know about the personal values of the members and the organisation. Laddering is described “as the process of drawing out higher level of abstraction that has been used by the people organizes their environment. ” So it could be effectively used to evaluate the impact of culture in Tesco.
This method is used to explore the specific personal values of the members in the organization. Generally there will be difficulty in getting information about the values of culture in the organization, which could be collected through this method. Mailed Surveys Since it is difficult to make appointment with all the members in organisation and collect more information for the research, mailed survey could be used in order to collect enough information that is required for the research. In order to understand the culture information, the members those are responsible for driving the organization are analyzed.
Though the culture has to be analyzed, it is also important to include the members in the organization and collect information with them for the outcome to be more precise. Thus the cultural impact and the information about the culture in the organization could be collected. Case study research This is one of the methods to collect secondary data while mailed survey and interview techniques are used to collect the primary data. This type of data research helps in gaining more knowledge about the culture in the Tesco and other multinational organization.
This is one of the better methods to understand the behaviors and complex social issues related to the culture in the organisation. The advantage of using this method is that it is able to provide evidence to more number of factors by observing, using documents and the interview information’s. Case study research could be classified into two types that are exploratory and descriptive method. It is classified based on three factors that are nature of research question, control on the research by the researcher and the behavior of the activities. Research plan
Time scale| Work performed| 26-27th week| Develop literature review| 28-30th week| Collect data through case studies| 31st week| Arrange for interview and prepare questionnaire| 32nd-33rd week| Prepare questionnaire and collect data through interview| 34th week| Analysis of the data collected| 35th week| Validation process for the theory prepared for the research| 36th week| 1st copy of the research work| 37th week| Review of the 1st copy| 38th week | Draft the final copy of research work| 39th week| Oral presentation of the research work done|
Reference * Frost P, Moore L, Louis M, Lundberg C, Martin J (1991), Reframing Organizational Culture, London; Sage publications * Parker, M (2000), Organizational Culture and Identity, London; Sage publications * McNamara C (1999), Organizational culture, London : Routledge * Saunders, M. N. K. , Lewis, P. and Thornhill, A. (2003) Research Methods for Business, Pitman. * Lessem. R (1990). Managing corporate culture. Gower: . . * Partington, D. (ed. ) (2002). Essential Skills for Management Research. London: Sage.