In this study the writer will chiefly analyse the instance of Greg Stamboulidis` company. The company has survived from a small concern to a stable and profitable concern, which is non easy in the competitory industry. In this study, some cardinal issues in the instance will be analyzed. First of wholly, the chief characters of the development of Greg Stamboulidis` corporate venturing will be described. And so the ways of and the grounds for he separated his corporate venturing from his traditional organisation. Third, the chief troubles in forepart of the company and the steps get the better ofing these troubles would be explained. Fourthly, the chief grounds for the company`s success will be listed and explained. And eventually, the organization`s action will be linked to related theories. In a word, a comprehensive analysis about the success of the company will be made in this study.
The development of Greg Stamboulidis ‘ corporate venturing started from a little concern which was bought from an old people, who maintained a little concern by selling nutrient to nearby schools and stores. At the beginning, the chief character is the company merely had a low border net income, for the ferocious competition and increasing costs. The alterations happened when Greg Stamboulidis decided to alter the provision ironss of the company. The company began to happen inexpensive and stable beginning of supplies. And another chief characters is the company has expanded its concern with a scheme of perpendicular integrating. It added the processing of shark to its concern. In add-on, the company has besides changed its nucleus concern from nutrient merchandises to shark, which had an increasing monetary value in a long term. Although the company spread out its concern to some extent, most of its attempts is about the shark concern.
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In the development of the company, there are many obstructions. The most of import one is the instability of supply ironss. Greg believed that the supply of shark is the chief defect of the company. In fact, the fact was merely like his diagnose. The betray of South Africa had given a serious blow to the company. For one period, the company had to buy sharks from some little providers in assorted states. Even this, it could non run into the demands of clients. However, Greg eventually overcame such an obstruction, by happening out new providers in other states before his competitors` action. Another of import obstruction is the disruptive industry kineticss. The outer environment of the industry is altering all the clip. The competition is more and more aggressive, and the policies try to cut down the shark fishing quotas, and the increasing cost of buying and labour. In order to get the better of these troubles caused by alterations, Greg took a series of intercrossed adaptative behaviours. He focused on the firm`s Centre of gravitation. Meanwhile, he tried to happen out and prehend some new chances to develop the company. When lodging to the nucleus concern, Greg find new chances like calamari rings, hot dogs, and other related fish merchandises to spread out income in the altering competition. However, in order to keep the nucleus concern in the changing environment, he convinced the South American providers to filet and buffet their sharks. In add-on, the company better their equipment and engineering, which allows them to treat big sharks. And this is an obvious advantages over its rivals, for these rivals could merely treat in-between size sharks. In this manner, the beginning of shark of the company is wider than its rivals.
The chief success factors in the instance chiefly includes “ working before you researching, diversifying your concern portfolio, retrieving your errors and being conservative about alteration ” . In this subdivision, the writer wants to chiefly discourse the last three factors. Diversifying the concern portfolio is really of import for companies to maintain a stable public presentation. In the instance, the company tried to do its supply ironss more diverse in instance of some channels are blocked. In add-on, the company was spread outing its concern around the nucleus merchandises, and such a variegation could maximise the profitableness around the nucleus concern. In an changing environment, variegation is really utile to cut down the hazards caused by terrible alterations. Remembering errors is another of import factor of success. Remember errors means the former errors should be listed as an warning ( Leonard, 2001 ) . In the instance, the company had one time relied much on certain providers. And these providers become avaricious bit by bit, straight act uponing Greg`s concern. And after that, the company decided to spread out its supply ironss even when the demands could be met stably. Always maintaining an unfastened oculus on the vulnerable nexus and doing an early protection is the lesson learnt from those avaricious providers. The last factor is being conservative about alteration. Confronting the terrible changing environments, adaptation is a better pick than alteration. Changing the original theoretical account ever means certain possible hazards and the high shift costs. There are many factors act uponing the consequences of alterations, and it is difficult to do all factors under control ( Song, 2003 ) . Therefore, alterations means high hazards. In add-on, the high shift costs are besides hazardous. Therefore, the gradual adaptation is the better pick compared with doing alterations.
Greg wanted to acquire the vulnerable nexus of the concern and so to pay particular attending to it to avoid possible hazards. He besides wanted to alter these exposures to the competitory advantages of the company. And such an thought is right, because the exposures of the company could likely be the exposures of the industry ( Culpan,1993 ) . If the company could alter the exposures into strength, the company would hold an obvious competitory advantage over other challengers ( Yuan, 2006 ) . In add-on, Greg wanted to accomplish the lone aim: providing qualified merchandises at a lower monetary value without break. All the steps, such as spread outing beginnings of supply, treating methods and processing capacity, are taken to accomplish the concluding aim. Greg wanted to organize the corporate civilization of success based on the high public presentation of the company. It is believed that a success civilization will convey approximately high public presentation, because all the members are encouraged by an interior force from the organisational civilization to work hard and prosecute high public presentation ( Gordon & A ; DiTomaso, 1992 ; Rudawska, 2010 ) . Organizations with long-run high public presentation normally were armed with a strong success civilization ( Amoako-Gympah,2005 ) . Some authors concluded two of import traits of organisational civilization. First, the organisational civilization should be valuable and effectual ( Hofstede,2001 ) . The valuable and effectual civilization should be able to advance these the fiscal public presentation and client satisfaction at least. Second, the civilization should be alone and rare. The property and trait of the organisational civilization should be alone and difficult to be copied by other organisations ( Rose et Al, 2010 ) . The organisational civilization with these traits could be the beginnings of a long-run high public presentation.
The instance of Greg could be linked to the theory of competitory advantage. The theory of competitory advantage has three ways of acquiring competitory advantage. They are differentiation scheme, the cost precedence scheme and concentrate scheme ( Heaver,2000 ) . Greg was making good in these three schemes. The company introduced new engineerings and equipment to treat the big sharks which other companies can non make. In add-on, the company attempt to happen inexpensive providers to cut down the costs. What`s more, although the company expanded its concern to some other merchandises, all these merchandises are around the shark. In this manner, they could do full usage of their advantages and experiences in the nucleus concern ( Stanley & A ; Eric, 2001 ) .
In this study, the writer tries to do a comprehensive analysis of the instance of Greg`s company. The development of Greg ‘ corporate venturing has some of import characters. The most of import one is the instability of supply ironss. Another of import obstruction is the disruptive industry kineticss. The chief success factors in the instance chiefly includes working before you researching, diversifying your concern portfolio, retrieving your errors and being conservative about alteration. Greg wanted to acquire the vulnerable nexus of the concern and so to pay particular attending to it to avoid possible hazards and he besides wanted to alter these exposures to the competitory advantages of the company. Greg besides wanted to organize the corporate civilization of success based on the high public presentation of the company. The instance of Greg could be linked to the theory of competitory advantage. The company had made full usage of the three schemes of the theory of competitory advantage, including distinction scheme, the cost precedence scheme and focal point scheme. In a word, Greg has run a successful concern by carry oning a good value concatenation direction and response to turbulent industry kineticss.