Trending Worldwide: Korean Wave Rosanna Danica B. Maguad TRENDING WORLDWIDE: KOREAN WAVE Unlike in the past, Philippine Media is now a combination of various Asian entertainments. It imports TV series and movies from neighboring Asian countries. Imported movies are then dubbed in Filipino and streamed in our country. ABS-CBN, one of the top TV stations in the country, started to explore foreign TV series last 2003. This was “Meteor Garden,” a Taiwanese drama series. Because of the boom of the said series, GMA 7, a rival of ABS-CBN, made the same move. They also brought in various teleseryes from other Asian countries.
They were the first one to air Korean dramas. Although, both stations tried Japanese, Thailand, and Taiwanese series, Korean dramas are most preferred by audiences. Because of the consecutive success of Korean dramas, until now both stations air the latter. Because of this phenomenon, media analysts concluded that Philippines is captivated with the so-called “Korean Wave. ” Korean Wave is also known as Hallyu. It refers to the spread of the South Korean culture. This was coined by a Beijing journalist during the mid-1999 when he was surprised by growth of popularity of the South Korean Entertainment (“Korean Wave,” n. d. ).
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It is said to be a phenomenon strategized by the culture industry of the South Korean state. As observed by the culture industry of the country, exported Korean entertainment affects not only the nation’s economy but also its image abroad. (“The Korean Wave,” n. d. ; Maliangkay 2006). The Korean government started funding the phenomenon when they’ve notice the above mentioned reason as stated in the article “The Korean Wave” (n. d. ). How did Korean wave capture the heart of Asia? According to the article “The Korean Wave” (n. d. ), Beauty is a must. All Korean artists are packaged to be good-looking in order to be popular.
They are open to plastic surgeries. Compared to the Filipino context, plastic surgery is common. At the age of 15-20, both Korean artists and non-show business individuals, have their face and body “fix” as presents and gifts (“More Korean teens having plastic surgery,” 2011). According to Maliankay (2006), the wave gained true momentum after the export of Winter Sonata. It also launched the career of Bae Yong Joon. Bae’s character was pictured as a perfect lover, and captivating facial features. Because of this, fans arrived in a common notion that all Korean men are alike.
This was quoted by Kim Ok Hyun, a director of “Star M” in Faiola’s article (2006). Based on the nature of the starting point of the wave, Hallyu is primarily supported by women (“The Korean Wave”, n. d. ). There is a common knowledge that Asian women fans fell in “love” with their favorite Korean celebrities as stated in “The Korean Wave” (n. d. ). Thus as the Korean wave spreads, more and more Asian women adore Korean men. In Japan, Rakuen Korea, a Japanese-Korean matchmaking service is very in demand. Kazumi Yoshimura, a 26-year-old Japanese nationality, testified that she spent a thousand of dollars to find her “Seoulmate” (Faiola, 2006).
Korean wave have strong elements in it. One prominent feature of the wave is the Korean Pop or widely known as K-POP. The “Nobody” of Wonder Girls would best define what K-POP is. The uniformity of dance steps, a high and unique fashion sense, and its matchless tunes characterize the K-pop phenomenon. After the break-out of “Nobody” in the Philippines, various groups followed. There were Super Junior, Girl’s Generation, Big Bang and 2ne1. The adoration increased when Sandara Park, a Korean national who was a Philippine actress, joined the K-pop virus. She is now known as Dara of 2ne1. The K-pop groups never failed to visit the Philippines.
Like international artists who visits, they also have concerts, album promotions and fan meetings. K-pop groups mix Korean and English as the style of their music. Also, some groups translate their all-time-favorite hits to various languages. It is done to captivate foreign fans more. For example, Girl’s Generation has translated their “Gee”, “Genie”, and “Run Devil Run” into Japanese. Super Junior-M is a sub group of Super Junior which concentrates on Mandarin songs. Social Media such as YouTube, Facebook, Tumblr and Twitter are recognized to be international tools for K-pop and Hallyu as a whole.
One notable success of K-pop is when TVXQ or Tohonshiki gained the record in the Guiness Book of World Records as having the world’s largest official fan club. Also, Will. i. am. of the Black Eyed Peas released a song entitled “Check It Out” in Korean text (“Korean wave,” n. d. ). Another strong feature the wave could offer is the Korean drama. According to Kim Youna as stated in The Korean Wave (n. d. ), Korean dramas are emotionally powerful. Also, young viewers desire to achieve the representation of modernization depicted in the dramas. It also explores historical dramas such as “Jewel in The Palace” and “Queen Seon Duk. The dramas stress that Korea still retains its traditions and culture despite of the global modernization. Lastly, Korea’s historical colonial victim hood is pointed out as an intriguing reason behind the popularity of today’s “Korean Wave. ” There are positive effects brought by the wide spread of the Wave. The South Korea’s tourism increased its foreign tourists from 2. 8 million to 3. 7 million in 2004. It mostly composed of Korean wave-loving Asian women (Faiola, 2006). According to Kim (2008), the house of Bae Yong Joon’s character in Winter Sonata was one of the most visited spots in South Korea.
Another effect is that South Korea is now the largest sources of foreign investment in the country with the United States and Japan following behind (Grayspirit, 2009). Korean Towns brought by Korean diaspora in the Philippines provided additional jobs for Filipinos. Also, Koreans seek to learn English in Philippines. Since the Philippines is an English-speaking country, anyone could teach basic English to them. As the interest in Korean wave continues, the discrimination of zainichi or the Korean residents in Japan decreases. Zainichi have closer affinity to Japan than Korea because they were born and raised there.
However, they are still discriminated for being non-Japanese national. But when the Korean culture started to trend, the zainichis are now more appreciated. There is even a Zainichi character who starred in a Japanese television (Brasor, 2004). Negative effects and criticisms accompanied continuing success of Korean wave. One of these is the rise of “Korean Tribe. ” This term refers to Korean wave followers who are wanna-be of their favorite Korean stars. Most of them are women. They would imitate the fashion, hairstyles, make-up, gestures or even all the way up in having plastic surgeries (“The Korean Wave”, n. . ). In the article “South Korea Culture Wave Spreads across Asia” written by Louisa Lim, Dr. Chung Jong Pil pointed out that there is 30% increase of foreigners who went to Korea to undergo plastic surgery. He added that these are mostly Chinese and Japanese who wanted to make their looks more like Koreans. Also, because of the vast spread of the K-pop, P-pop was born. XLR8 (read as excelerate) would be the best example of it. They are an all boy-pop-group. Their concept, moves, and beat is K-pop-ish. In my opinion, they imitate the k-pop groups. The only difference is that they are singing it in Filipino.
A friend told me that if they would carry the so called P-pop, they should wear something that could represent the country. The Philippines Music Industry is slowly transforming into a mini Korean Tribe. If there is a Korean Tribe, there is also a rise of Anti-Korean Wave or Korean hatred. These are mostly composed by men. As stated earlier, Korean wave could wear down the discrimination of Zainichi, however Korean wave is supported by women and Japanese society is patriarchal (Brasor, 2004). Also Japanese men are concerned towards the admiration of the Japanese women to Korean men.
Since the rate of Japanese women who prefer to marry has decreased, they are afraid that no Japanese women would like to date them anymore. The abhorrence of this phenomenon is suspected to be rooted in historical hatred and ethnic nationalism (“Korean Wave,” n. d. ). Because of the wide-spread of this, a Chinese magazine said that the Korean wave is a strategy of its government to present itself as the essence of Asian culture. This brought various elements of the wave to be limited in the Chinese media. This was carried out in Vietnam as well in Taiwan (“The Korean Wave,” n. d. ).
Currently, Korean wave is said to be decreasing. There is a decline of viewers in Korean dramas and movies due to predictable and repetitive storylines (Kim, 2008). As stated earlier, Chinese government restricted to import Korean wave materials, China’s hostility to Korea is said to be increasing (“The Korean Wave,” n. d. ). However, the Korean wave found another route which is the West. The Korean wave may be a foreign phenomenon to most us. But as the wave continues to spread, we must be keen. It could change one’s culture. It could modify one’s history. It could alter one’s future. REFERENCE LIST Brasor, Philip. 2004). Korean Wace may help erode discrimination. The Japan Times Online. Retrieved from http://search. japantimes. co. jp/cgi-bin/fd20040627pb. html. Faiola, Anthony. (2006). Japanese Women Catch the ‘Korean Wave’. Washington Post. Retrieved from http://www. washingtonpost. com/wp-dyn/content/article/2006/08/30/AR2006083002985_2. html. Grayspirit. 2009. The Korean Wave Invades the Philippines and Southeast asia. Retire Abroad. Retrieved from http://www. retire-abroad. org/blog/2009/08/28/the-korean-wave-invades-the-philippines-and-southeast-asia/ Kim Sue Young. (2008). Korean Wave hallyu abroad waning.
The Korean Times. Retrieved from http://www. koreatimes. co. kr/www/news/special/2008/05/180_23641. html Korean Wave. (n. d). In Wikipedia Online. Retrieved from http://en. wikipedia. org/wiki/Korean_wave Lim, Louisa. (2006). South Korean Culture Wave Spreads Across Asia. National Public Radio. Retrieved from http://www. npr. org/templates/story/story. php? storyId=5300970. Maliankay, Roald. 2006. When The Korean Wave Ripples. Retrieved from http://www. iias. nl/nl/42/IIAS_NL42_15. pdf The Korean Wave. (n. d. ). Retrieved from http://www. tyas. be/files/%5BKCS-leuven%5Dpaper-TyasHuybrechts-film010708. pdf