The Minority Shareholders Of Vodafone Marketing Essay

In September 1988 the company was once more renamed Racal Telecom and on 26th October 1988 Racal Electronics floated 20 % of the company. On 16th September 1991 Racal Telecommunication was demerged from Racal Electronicss to Vodafone Group.

Subsequently on Vodafone Group start developing its concern and acquired many telecommunications houses to spread out their operations. In 1997 Vodafone introduced its address grade logo, as it is a citation grade in a circle ; the 0 ‘s in the Vodafone logotype are opening and shuting citation Markss, proposing conversation.

Need essay sample on The Minority Shareholders Of Vodafone Marketing... ?We will write a custom essay sample specifically for you for only $12.90/page

order now

Company Profile

Vodafone Group Plc is a British transnational telecommunications company headquartered in London, United Kingdom. It is the universe ‘s 2nd largest Mobile communications company measured by both endorsers and grosss as on December 2011 it had 439 million endorsers.

Vodafone owns and operates webs in over 30 states and has spouse webs in over 40 extra states. Vodafone Global Enterprise division provides telecommunication and IT services to corporate clients in over 65 states. It besides owns 45 % of Verizon Wireless, the largest nomadic telecommunications in the United States measured by endorsers. ( Vodafone Group, n.d. )

Nature of concern

The chief intent of Vodafone is to supply networking services to the people who are engaged in concern or for their personal usage. It besides provides networking services to the corporate users to do efficient networking and flow of information inside the organisation and outside the organisation.

Here are some different countries of concern:

Business Solutions

Through this Vodafone attempt to get down a powerful yet simple communicating to the different concerns. It innovates the a whole new coevals of voice and informations services in markets across the universe so you can transport on taking advantage of every chance that concern provides.

Business thoughts

Vodafone besides provides some new concern thoughts to be implemented to salvage clip and cost through different communicating devices.

Vodafone Global Enterprise

Vodafone is enabling the concerns of all size to execute more efficaciously in the changing universe. Vodafone Global Enterprise is Vodafone ‘s specializer endeavor communicating organisation. We deliver managed communicating to authorise planetary concern and to assist them remain agile and competitory.

Marketing Solutions

Vodafone selling solutions understands every trade name is different ; every brief is different and, merely as significantly, every state is different. For this ground we believe in the power of constructing long-run media partnerships with clients. Tailoring our media responses to the brief per market, we draw on the media vehicle available to us to present the highest impact and consequences.

Mobility Solutions

Time spent going and in between meetings can be more productive utilizing nomadic electronic mail and nomadic broadband – transforming the efficiency of your people. With instant entree to the web, electronic mails, journals, and paperss, you can offer superior client service by being antiphonal and informed. Vodafone helps you to sharpen up your competitory border – and makes it easier to foretell and command the cost of communications.

Operationss and Expansions

Vodafone is presently working in about 40 to 50 states of the universe while supplying the different communicating services harmonizing to the demand of people of the state.

Vodafone had expanded its concern globally really fast and seek to capture every chance of enlargement by geting the concerns. Here are operations of Vodafone in different states with regard to articles and newspapers.

Mobile phone group Vodafone is set to purchase Cable & A ; Wireless Worldwide ( CWW ) for $ 1.67 billion. ( Sutton, 2012 )

UK based operator Vodafone is set to increase its footmarks in Turkey ‘s telecoms market following today ‘s proclamation that it has agreed to get fixed line and cyberspace operator Borusan Telekom. ( Bevir, 2009 )

As predicted last hebdomad in Euronews, Vodafone has struck a multi state partnership understanding with Kuwait-based Zain. Vodafone, which already has regional operations in Egypt and Qatar, hopes the non-equity trade will spread out its presence in the Middle East by heightening web coverage and harmonising rolling rates. ( Rainford, September 3, 2012 )

Vodafone is taking nomadic services to the following degree through its 360 service that combines a cloud-based reference book for the contacts integrating with societal communities such as Face book and Twitter, an application shop and amusement such as music and games- all accessible from phone, Personal computer or Mac. ( Menon, 2009 )

From this we can come to cognize that how Vodafone is developing and spread outing in its concern in different states through geting rivals.

Listing on Stock exchanges

Vodafone is listed on different stock exchanges in the universe where it is executing extremely good and pulling the investors. It is listed on following stock exchanges.

LSE ( London Stock Exchange )

NASDAQ ( National Association of Securities Dealers Automated Quotations )

Fiscal Overview as per Annual Report 2012


We generate our services through the supply of calls, text messaging, informations and other services over our webs. Consumers pay for these services either via contracts or through purchasing their airtime in progress. These grosss theoretical accounts give us first-class visibleness of our concern. In add-on, we are non reliant on individual big contracts, with the top 10 biggest corporate histories stand foring less than 1 % of one-year gross. Second, the bulk of our services are sold in progress cut downing recognition hazard and bring forthing an attractive working capital profile. Finally, our services have become such a portion of our client ‘s mundane lives that they have become non-discretionary in nature. ( Vodafone Group Plc, 2012 )

Cash Flow

Our path record of change overing gross into hard currency flow is strong. First, we run extremely efficient webs where we seek to minimise costs, therefore back uping a strong gross border. Second, our market portion place in many markets is strong and turning, with this in-market graduated table being a cardinal driver of seashore efficiencies and EBITDA border. ( Vodafone Group Plc, 2012 )

Shareholder Remuneration

The hard currency generated from operations allows us to prolong a generous stockholder returns programme while besides puting in the future prosperity of the concern. Our one-year regular dividend per portion, which we have targeted to turn at least 7 % to process 2013, is comfortably covered by our free hard currency flow counsel.

In add-on we have paid out a particular dividend from Verizon Wireless, and are close to finishing a a‚¤6.8 billion redemption programme financed through recent assets disposals. We have returned over 30 % of our market capitalisation to stockholders over the last four old ages. ( Vodafone Group Plc, 2012 )

Ratio Analysis


Gross Profit Margin

49 %

Net incomes Per Share


EBIT Margin

24.7 %

Dividend Per Share


Current Ratio


Quick Ratio


Leverage Ratio


Asset Turnover Ratio


Tax return On Assetss

5 %

Tax return on Invested Capital

6.6 %

Debt Equity Ratio


Book Value Per Share

$ 24.76

Inventory Turnover Ratio


Working Capital Per Share

$ -1.29

Cash Per Share

% 2.30

Net incomes per Share


The comparing of gaining per portion among 3 old ages shows that the organisation is cut downing its net incomes per portion twelvemonth by twelvemonth because of more adoptions and less dependant on the worth of the portion. This could be besides because of increasing costs and paying high dividend every twelvemonth. The company should retain some net incomes to keep its net incomes per portion.

Most of the clip the EPS decreases when the company issued more portions to the populace in order to increase capital but this action decreases the earning per portion. The portions can be increased by Secondary Public Offering ( SPO ) or bonus portion allocation.

As EPS is a clear index toward the investor so the company should seek to keep its EPS to pull new investors. So to increase EPS the company can diminish the figure of portions by purchasing back portions from investors or by cut downing its disbursals.


The company net incomes are besides diminishing twelvemonth by twelvemonth that could be due to increase in operating or non-operating disbursals. The disbursals and costs should be in control in order to accomplish good net income. If the company sells out its runing assets so it will ensue in lessening in net incomes as these assets provide the productiveness and hence addition in net incomes.


As the dividend per portion is increasing twelvemonth by twelvemonth so that means the organisation is paying to its stockholders often. The company is non retaining the net incomes that are why the net incomes are diminishing in the old figure. The company should pay dividend to its stockholders but in a balanced mode so that the EPS and net incomes should non be affected by divided distribution.


With all the analysis of the informations and presentation of informations in the study I came to a decision that the Vodafone is good deserving organisation and is developing with gait but unneeded enlargement and geting of other organisation should be in control. As the net incomes and net incomes per portion is diminishing twelvemonth by twelvemonth but the distribution of dividend is increasing that make no sense that if there is non sufficient net incomes so how a company is paying high dividends. In order to pull investor it is besides necessary that the net incomes should be. So the distribution of dividends, EPS and net incomes should be balanced in a manner that all of these attract investors and make good will among the people.



Get your custom essay sample

Let us write you a custom essay sample

from Essaylead

Hey! So you need an essay done? We have something that you might like - do you want to check it out?

Check it out