The Rolle of Effective Communication on Employee Performance

May 27, 2018 Communication

Communication is the process of sharing ideas, information and messages with others. The most basic communication methods that are known to man are speech and non-verbal expressions such as facial expressions and body language. Apart from these basic methods of communication, there are other methods of communication. These methods began to involve and become complex (I. von Glion, mary Ann young and Steven L. Mc Shane; 1976:392). Effective/ Good communication usually requires a two-way flow of information rather than simply delivering messages work on creating a flow of message and feedback.

A Sender conveys a message, and receiver responds with feedback and perhaps a new message (Cullinan; 1996:327) Poor or inaccurate communication can lead to conflict and negativity in the work place. It could even lead to the cancellation of deal or the loss of good will. However, in this competitive environment business cannot afford such losses (Cullinan; 1996:329) Conflict is a process in which one party perceives that its interests are being opposed or negatively affected by another party. This may be a mild disagreement between two people regarding the Best choice in decision (Mary Ann and Steven L.

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MC Shane ; 1976:402). On the other hand, conflict is a disagreement of ideas between and among peoples. Conflict has both destructive and constrictive sides. Destructive conflict could be solved as it occurs, others wise it is a challenge to the growth of any organization. Constrictive conflict could increase innovation and creativity. Communication in modern history has many important activities. Among these, it has a great role in resolving destructive conflict and increasing constructive conflict. Conflict often occurs due to the lack of opportunity, ability, or motivation to communicate effectively.

As communication is essential to the communities of a given organization, especially for managers to coordinate the human and other resources of an organization, they required ability to communicate effectively. To coordinate these human resources they should avoid conflicts that occur between employees. To avoid these problems communication is vital (Mary Ann and Steven L. mc Shane; 1976: 408). Considering point about communication, effective communication, conflict and their relation, the researcher tried to see the role affect effective communication on conflict resolution process of Burayu municipality.

As long as people in organization work together, conflict is inevitable or unavoidable. This means as people work together the incompatibility of goals, attitudes, emotions or behaviors lead to disagreement or opposition between them. Conflicts occur because people do not agree on goals, issues, perceptions and people inevitably compete for the scare resources (Many Cullinan; 1996: 407). Same authors say that any organization has no meaning with out communication. To reduce or if possible to avoid the above inevitable conditions, communication have a vital role.

Communication is not only used for conflict resolution but also it is the basis for the organizations objectives achievements:- increasing productivity, job satisfaction , getting information about competitors dimension , to cope with modern information technology and any activates in any field of study . Thus, the fact is that communication is the crucial element in our lives. The factors that motivated the student researcher to study the problem on communication of municipality were poor and not sufficient service that the employees of the municipality provide for their customers as the researcher is one who takes service from them.

Moreover, from compliant of other customers, the student researcher thinks that poor and not sufficient service may be from lack of communication on resolving conflict. Before this study, as the manager of municipality told to the student researcher, there is no study under taken on effective communication in resolving conflict, which is a burning issue to be discussed and solved by the management of the organization. Hence, the study tried to answers the following questions:- 1. What are the major factors that cause for employees conflict in Burayu municipality? . What place does communication have in Burayu municipality? 3. What are the major factors that affect communication to resolve conflict in Burayu municipality?


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