The used is wide. Unilever is headed

March 4, 2019 Marketing

The type of span of control Unilever used is wide. Unilever is headed by one directors. Three board members (Executive Director, Unilever Leadership Executive and Non-Executive) reporting to the director. There are several departments reporting to each board member. Unilever is a high formalised company as all the standard regulations of the job are stated in Code of Business Principle and Code Policies. These regulations consists of the code and standard of conduct, safeguarding information, countering corruption, engaging externally and also the value of respecting other. Moreover, they also includes must and must not do and suitable behaviours for all of the employees. There are three main departmentalizations in Unilever, which are product, functional and geographical departmentalization. Product departmentalisation is divided into food, refreshment, home care and personal care. Functional department is divided in research and development, chain supply, human resource, legal and  marketing and communication. Geographical department is divided into Asia/AMET (Africa, Middle East, Turkey)/ RUB (Russia, Ukraine, Belarus), America and Europe. Unilever has assigned specific task to each department based employees’ skills and abilities to achieve company’s goals. For example, work specialisation in food department is divided into food commercial, foods marketing and food selection business unit. In chain supply department, the work specialisation is break down into commercial supply chain, customer service, supply management, supply and demand planning, engineering and safety, manufacturing and logistic.
In 1990s, Unilever used to be decentralised in which the company top management, regional heads and local managers are responsible of making decision in producing, marketing, selling and distributing the products. Since 2000, Unilever started to change becoming more centralised. Unilever started to focus more on popular products in market and created departments based on them. Unilever now has simplified its management system which give the top management greater accountability, help them eliminate product duplicate, faster decision making, target on specific products and capture the local and global market.
Unilever can be categorised as individualism and collectivism company as it encourages both the importance of working in a group and the need of respecting individuals. This can be seen from the value and principle Unilever holds which is based on Code of Business Principles and Code Policies. As a collectivism company, Unilever promotes diversity,  equal opportunity, mutual trust, respect human rights and no discrimination among its employees. Unilever as a individualism company respects the dignity of individuals and the rights of employees to enjoy freedom pd collective bargaining and association.Unilever can be categorised as a nurturing orientation company as it pays a lot of attention to its employees life, relationship with employees, and also the services it provides towards them. Unilever treats their employees with dignity, honesty and fairness which can be seen from how Unilever provides a fair and safe environment, health control procedure for their employees to attain everyone full potential. Unilever is a long-term oriented company as it persistence in achieving its goal and expanding its business. Unilever has made many long-term programs that run over years which allow them to achieve a sustainable living and sourcing. For example, reduce carbon and waste impact, reduce water consumption in manufacturing process, change hygiene habit, provides safer drinking water in developing countries and improve standards of living. Unilever is a high power distance company, as top management are the one who makes the decision regarding business and are well aware of all the problem around the business and goals. Unilever held a high uncertainty avoidance as it values the secrecy of information and depends a lot on the opinion of consultants and experts in order to grow its business.


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